Many of our Wedding Pros are small business owners with a small number of employees. These types of businesses don’t have the same budget as some of the big industry players, so they have to be more careful about how they spend their time and money. Often these Pros don’t have a website because they don’t have the time or money, or just because they think they just don’t need one.
Should your business have a website? Yes. Even if your business is small? Yes. Even if your business sells products or services that can’t be sold online? Yes!
The answer is yes – always.
While your WeddingWire Storefront will provide you with search engine value and a place to upload photos and videos of your work, having a website allows you to provide searching couples with more information about your business. Having a listing on WeddingWire will get you in front of those couples, but if they don’t find the information they’re looking for on your Storefront, you don’t want to lose them just because there’s nowhere else for them to go!
In this day and age, a website is an absolute must for any business. But there are a lot of myths floating around about how expensive, complicated or time-consuming websites can be. Creating an online presence and additional source of information for potential clients can be easy and cost-effective if you know where to get started.
We’ve busted these 4 common website myths so you can know exactly how to begin!
Myth #1: I don’t have the money to create a website.
Wrong! There are many inexpensive services that will handle everything related to your website – domain, hosting, design and more – for a few dollars a month. Most website services also have tons of templates for your business to get the right look. Make sure your choice allows you to add widgets so you can use tools like our Reviews widget and Contact Us Button to easily integrate your WeddingWire Storefront on your website!
Myth #2: I don’t have the staff to maintain the website.
Maintaining your website is very simple, and you shouldn’t need a whole team to make edits or add new items. Most website services have easy-to-use content editors so you won’t have to learn HTML code, or you can hire a professional developer who charges and hourly rate. Remember to keep your website simple, without too much content, page copy or too many calls to action that may overwhelm your prospects!
Myth #3: I don’t need a website because I don’t sell anything online.
Even if you’re not actually making transactions through your website, you can still provide more information about your products or services and provide visitors with a way to reach out if they have any questions. Let your potential clients find out more about you, personally, and your team. In such a personal industry, it’s very important that visitors understand why your business is their best choice!
Myth #4: I don’t need a website because I’m in the wedding industry, not the technology industry!
Of course you’re not expected to be a tech genius, but that doesn’t mean you can ignore your web presence! Partnering with WeddingWire will take care of the technology you need to run your business, while using a website service will take care of the technology you need to host your business website. You can get back to doing what you love!
Don’t believe those website myths – your business needs a website, and it’s now easier than ever to create one!
Want more website tips? Check out our infographic, Website Do’s and Don’ts!