Photo by Walking Eagle Photography
Running contests and giveaways is a great way to get engagement and visibility for your Facebook page, but it’s important to be aware of the promotional guidelines you must follow to ensure a successful promotion. Before running a Facebook contest or giveaway this engagement season, we recommend brushing up on Facebook’s guidelines in order to avoid your account being flagged or shut down. Here are three of Facebook’s rules that you may not have known about before.
You cannot ask for shares or tags as a requirement for entry
“Share this post and tag a friend in the comments to enter!” is a common line found in contest posts on Facebook, and it makes sense, right? Shares get you in front of more people and if someone tags a friend who is engaged, it can get you in front of more potential clients – plus, everyone asks for shares and tagging in the comments! It can’t be that bad…right?
As innocent as it may seem, asking for people to share your post or tag a friend violates Facebook’s guidelines. The official Facebook rule states, “Personal Timelines and friend connections must not be used to administer promotions.”
This means that you cannot ask for people to: share your post to their page, share your post to a friend’s page, tag friends in the comments, or tag friends or themselves in a photo in order to enter your contest.
However, you can ask people to like the post or comment in order to enter. You can even encourage tagging a friend in the comments or sharing the post to spread the word, as long as it is not a condition to enter the contest.
You must state the official terms and eligibility requirements for your contest
Your post should explain the rules of the contest or giveaway. Make sure to include minimum age, location, or other requirement for entry, along with how the winner will be chosen and any other terms that you would like to include. If you have longer terms and conditions, you can always link to a web page that outlines them.
For example, if you are a wedding photographer hosting a giveaway for a free engagement session, you may want to state that all eligible participants must be engaged, living within your state, and must be getting married within a certain timeframe.
You must state that Facebook is in no way affiliated with or sponsoring your contest
Facebook requires that you make it clear that they are not connected with your contest whatsoever. The easiest way to do this and cover all your bases is to pull directly from Facebook’s official contest guidelines and add a line to the end of your post stating that your promotion “is in no way sponsored, endorsed or administered by, or associated with, Facebook.”
Now that you know three important Facebook contest guidelines to follow, here are some ideas for contests and giveaways:
- Ask for couples to share their wedding date in the comments, then randomly select one couple to receive a discount off a package or a free service.
- Post a photo that relates to the couple (photo of them, their wedding, their invitations, etc.) and state that if you get a certain number comments or likes on the post, the couple will get a discount or bonus while working with you.
- In a post about engagements, have couples comment with their engagement story or location, encouraging photos and details. Then randomly select an engagement story from the comments to win and be shared.