» 4 Ways to Use Your WeddingWire Reviews on Social Media

Reviews are the best way to earn a couple’s trust and get them excited to book you for their wedding. Couples searching for vendors can easily see your WeddingWire reviews, but you can also showcase your reviews on social media to help attract couples who follow you or stumble on your profile.

Paragraphs of text generally do not perform as well as photos, videos, or slideshows on most social media platforms. This means, you will need to get creative with how you share your reviews in order to reach a larger audience and get the most engagement possible.

Here are four ways to use your WeddingWire reviews on social media:

Create a Graphic Featuring Your Review

Use a program like Canva or Photoshop to create an image displaying your review. Start by copying and pasting a review and the couple’s names in a text box. Customize the font style and color to make the text eye-catching. Then, add elements such as stars, your logo, flowers, and/or borders surrounding the paragraph of text to make the graphic visually appealing and reflective of your brand.

Use the Instagram Carousel Feature

Instagram allows you to post up to 10 photos at a time, giving users the ability to swipe through a series of pictures in a single post. Take advantage of this feature by showcasing a photo along with your work. Here’s how to do this:

  1. Pick a review that a couple submitted on WeddingWire about you. Make a graphic featuring this review.
  2. Start a new post in the Instagram app.
  3. Click on the “Select Multiple” button.
  4. Select a photo featuring your work from this specific couple’s wedding.
  5. Select the graphic you made showcasing the review from the couple.
  6. In your caption, tell your audience to swipe right to see what the couple had to say about your work!

You could also switch the photos around so that way the review comes first and the wedding photos come second in the carousel. Either way, this type of post is powerful because it shows potential clients your work, along with what past couples thought of it at the same time!

Use the Carousel Feature on Facebook to Share Your WeddingWire Profile

Facebook also has a Carousel feature that allows you to upload up to five photos that users can scroll through, each of which includes a headline underneath it. You can use the carousel to showcase photos of your work and send people to your WeddingWire profile.

Here’s how to do this:

  1. Go to your business page and click to share a photo.
  2. Select “Create a Photo Carousel.”
  3. Write a caption that features a review and encourages couples to click to see more testimonials.
  4. Enter the URL for your WeddingWire profile as the destination URL and click the blue arrow.
  5. Upload up to five photos of your work.
  6. Click on the text below each image and paste short quotes (3-5 words) pulled from your reviews under each image.
  7. Publish your post!

This type of post is unique and engaging, so it is excellent for getting couples to click and read your reviews.

Showcase Your Reviews on Your Website

Include your WeddingWire reviews on your services pages, contact page, and sales pages on your website. At the end of the review, link to your WeddingWire profile and encourage couples to click through to see more reviews. This way, when a couple is perusing your website, they will see multiple reviews about your work, as well as the option to click and read more.

» 4 Simple Ways to Outsmart Pinterest’s Smart Feed

Most couples (about 96%, actually) use photo sharing sites like Pinterest in the ‘dreaming’ phase of wedding planning. That means all those couples are using Pinterest for wedding inspiration, ideas, and planning. However, Pinterest is not a social networking site. It is a search engine. Pinterest users do not use the platform to interact with peers. They use the platform as a tool to plan purchases, find inspiration, and view tutorials.

Since Pinterest is a search engine, they have an algorithm called the Smart Feed, which determines what pins show up in a user’s feed at any given time. In order to succeed with Pinterest, you will have to show the Smart Feed that your account shares quality content that Pinterest users will love. Here’s how to do it:

Makeover your profile 

Start by sprucing up your profile. You want couples to land on your profile, fall in love with it, and take action by following you or clicking on your website. Here are a few key elements to update:

  • Ditch your logo, and use a headshot or staff photo as your profile picture. Pinterest users are more interested in content from people, not companies, so this will appeal to them more.
  • Make sure you include keywords like your service category, your location and your style in your display name, bio, board descriptions, and pin descriptions. This will help you get found in search results.
  • Delete old pins that have few repins and/or favorites. You may love your content, but the Smart Feed will lower your ‘quality score’ if they see lots of pins that no one is taking action on. Removing them will help future pins get seen.

 

Use board covers to make your profile stand out 

Board covers are used to visually label each of your boards. It helps your profile appearance match your branding, and makes you stand out when couples click to see your profile. Make 800×800 pixel board covers (you can use a site like Canva if you aren’t Photoshop proficient), then upload each cover to the corresponding board. Click to edit each board and select your uploaded image to set it as the board cover.

Pinterest Board Covers Example

 

Pin 15+ times per day

This may sound super overwhelming, but the Smart Feed favors users who pin frequently and consistently. Once you start pinning at least 15 times per day, you will start to see growth in followers, repins, and favorites. Plus, the more your pins are seen, the more clicks to your website you will get! Use an application like BoardBooster to automate all of your curated pins, then manually add 5-10 original pins per week, each with a link to your website.

 

Optimize your pins

When you post your own original content, follow these guidelines:

  • Always post vertical photos, not horizontal. In fact, the taller your photo is, the better. 735×1102 pixels is the recommended photo size, but my pins sized at 735x1305p pixels perform best.
  • Use bright, high-quality images. Do not post them if they are grainy or blurry.
  • Include a keyword rich description for every pin. Never pin without a description.
  • Pin each photo to one board, then repin each to all other boards with topics that it relates to in order to increase your quality ranking in the Smart Feed.

Take all of these steps to start sending Pinterest couples to your website and dramatically increase your Pinterest statistics. It will take some time for Pinterest to start showing your pins in couples’ feeds more, but it will be worth it in the long run. Happy pinning!

» How to Create an Automatic Email Welcome Sequence to Book Couples Faster

wedding pros email marketing welcome sequence

Imagine this: A couple planning their wedding heads to your website after finding you on WeddingWire. They want to learn more about you, but aren’t quite ready to contact you for a quote yet, so they sign up for your email list. Minutes later, they get an email welcoming them to your list and introducing your business. They then receive various emails from you over the next 10 days that eventually persuade them to reach out for a quote.

The best part? You can make all of this happen on autopilot. With an email marketing system like ActiveCampaign or MailerLite, you can set up emails that will automatically be sent to new subscribers. Here’s a brief tutorial on how to set it up in most email tools:

1. Create a form that requires a first name and email, and embed the form on your website.
2. Click on Automations and start creating your automated sequence.
3. Start with a trigger. Set the trigger to be activated when someone fills out your form that you just created.
4. Add a step to send your next email, and create your email.
5. Add a step with the setting to wait 1-2 days.
6. Repeat step 4 and 5 until you reach the end of your sequence.

Now, let’s talk about what should go into your welcome email sequence. This automation should have five emails set to send out every other day. Here’s what each email should include:

Email 1: Intro & What to Expect

In this email, start off by thanking the new subscriber for signing up for your emails. Tell them a little bit about you; what your business is all about, why you love what you do, and who you love working with. Then, let them know to expect lots of valuable advice in their inbox in the coming days.

Email 2: Value, Value, Value!

Give the subscriber an incredible piece of advice pertaining to your niche in this email. They will be excited to receive some advice instead of a sales pitch, especially if your tips are truly helpful. In order to make sure this email wows the subscriber, offer a tip about something most couples wouldn’t even think of.

Email 3: Fight Objections

What are some of the most common objections you hear from couples? It could be that your service is too expensive, they don’t see why it’s important, you don’t have enough reviews, etc. Pick one of those big objections and tell the subscriber why they shouldn’t let it worry them. This is your chance to fight objections before they are even brought up. However, don’t pitch your services just yet.

Email 4: Bust Some Myths

In this email, talk about common myths surrounding your niche. Some examples could be that videography is always expensive, you don’t need a wedding planner when you can DIY, no one has ever had great food at a wedding, etc. Talk about why those myths are false and give examples of your work or reviews to prove it.

Email 5: Sell Yourself

Now that you have introduced yourself, shared advice, fought objections, and dispelled common myths, it’s time to pitch your services. Remind them what you specialize in and how much you love what you do. Tell them that you would love to hear about their dream wedding, and ask them to reply and share their ideas so you can help bring them to life.

After going through this email sequence, your subscribers will love and trust you, which will make them more likely to reach out for a quote!

» 3 Reasons Why You Need a Facebook Group (Even If You Have a Facebook Page)

facebook group wedding pro

Let’s talk about Facebook. Specifically, moving beyond your trusty Facebook page. Facebook groups have the power to attract engaged couples nationwide or in your area while they are wedding planning. You can use the group to give daily tips, ask questions to learn about your target market, pitch your services, and connect couples with other vendors. You may be wondering why you can’t just post all of this content on your business page, and why you should post it in a group instead. Here are 3 reasons why:

Facebook groups will help you reach more people and get higher engagement for free.

Have you ever posted something on your Facebook page that you were super proud of, only to get zero interactions from your followers on it? Don’t be too discouraged. There is a reason for this, and it’s not your fault. Facebook pages get almost no organic visibility anymore, thanks to Facebook’s news feed algorithm.

Facebook’s algorithm favors posts written by friends or in groups over posts from businesses, which is why starting a Facebook group for your business is quickly becoming one of the best ways to reach potential customers and make sales. The benefit to posting in groups rather than pages is that the posts get ranked higher in the news feed than business page posts, so you get more organic visibility and don’t have to spend money on ads to get seen.

Managing a Facebook group will establish credibility and trust for your business.

When you create a Facebook group, you become the expert. Couples who join the group will see you running the show, ask you questions, and refer their friends to your group when they need help wedding planning. They will see how amazing you are, get to know you as a person, and trust what you have to say. Then, when the same people need your product or service, you will be the first person they think of to buy from.

However, in order to be successful in establishing trust and credibility, you have to give more valuable content than sales pitches. Make your group 80% value and 20% sales. Here are some ideas on what you can post in order to provide value:

  •      Tips about wedding planning, especially if they relate to your product or service
  •      Facebook Live videos with Q&A or advice
  •      Discussion questions about what couples are struggling with, dreams for their weddings, and how you can help them

Every person who joins your group has the potential of becoming a customer.

Make your group a resource for couples in your area so that way you will attract users who have real potential of becoming customers. When they join, the credibility, trust, and relationships you build with group members will help you be able to close sales and book couples. Here are a few tips to ensure you attract the right users to your group:

  •      Include the name of your city, state, or region in the name of your group.
  •      Include the year in the group name to attract couples who are actively wedding planning. You can change the group name each year as you go.
  •      Include the word “wedding” to help couples find the group.

Building a new Facebook group will take more work in the beginning and become less time consuming as they grow, but will generally only take a couple hours of your time per week. If you decide to start your own Facebook group, remember that they do take time to grow, but the work you put into it will be worth it in the end.