» Refresh Your Storefront This Engagement Season

Refresh Your Storefront This Engagement Season!With wedding season coming to end, we are moving into the height of engagement season. Over 40% of engagements occur between Thanksgiving and Valentine’s Day and these potential new clients will begin planning their weddings. Now is a great time to make sure your WeddingWire Storefront is going to attract as many couples as possible.

Below are three tips to help you get set up for success this engagement season!

1.  Add updated photos and videos to your Storefront

Make sure you take the time to collect photos and videos from the events you’ve done this year and add them to your Storefront. Couples want to see recently updated content on your Storefront since both photos and videos help them establish a mental connection with your business’ products and services. Be sure to include unique details when naming or tagging your photos!

Pro Tip: Be sure to introduce yourself to other Pros working your client’s wedding so that later you feel more comfortable asking for photos from the event that you would like to feature on your Storefront or website. Just remember to always give proper credit to each Pro’s work you’ll be featuring!

2.  Reach out to your recent clients for reviews

Remember to reach out to your couples from 2014 for reviewers sooner rather than later! Having recent reviews is important to potential clients and each review you collect helps build your online credibility. Each review you collect during 2014 will count towards your eligibility for our annual Couples’ Choice Awards, which are awarded in January!

Continue reading

» 4 Tips for a Better Website

4 Tips for a Better WebsiteWhen was the last time your wedding business revamped your website?

As technology continues to improve, so should your website! New techniques and trends may be available that you’re missing by not re-evaluating your website. As a wedding professional, it’s imperative that your website be up to date! Consider these 4 tips for a better website to increase traffic and retention so you can boost the amount of leads and revenue your website drives.

Add video content

Video content is not only a strong component of search engine optimization, but it is statistically proven to increase the likelihood of a customer purchasing your product. Because video content is more eye-catching, it also increases the likelihood of a customer returning to your site. Consider an engaging video of your work space, or of your unique product!

Check your loading time

Does your site load quickly? Keep in mind if your site takes too long to load, you could lose customers before they even see your product. In today’s fast-paced environment it is crucial to have a speedy site, in fact, 57% of consumers abandon a site if it does not load within 3 seconds. Try testing out your page speed from time to time to make sure everything is functioning properly.

Continue reading

» Gmail Tips and Tricks to Save Time

Email was originally invented to help us communicate faster and more efficiently, and to ultimately make our lives simpler. However, in these days where an overflowing inbox is all-too-often the norm, it can feel like taking the time to read all your emails and respond is a job in itself. Below are a few helpful Gmail tips and tricks available to help make your email work for you!

Gmail Tips and Tricks to Save TimeCanned Responses

If you feel like you are consistently sending the same email over and over, take advantage of canned responses. Gmail’s canned responses are pre-scripted emails at the tip of your finger tips which you can edit before sending. Canned responses are a great time saver, and you’ll also be certain that your messaging is consistent.

Pro Tip: Consistently sending out your price sheet? Rather than copying and pasting from a word document or somewhere else in your computer, set up a canned response you can easily add into the body of any email and then edit quickly to personalize.

Undo Send

Have you ever sent an email without proofreading or just wish you could take it back right after clicking the “Send” button? Gmail’s Undo Send allows you to stop the email from leaving your outbox if you change your mind within a few seconds of sending. You’ll have to be quick with this feature, but it’s worth it for those last minute, silly mistakes!

Pro Tip: Undo Send saves you from appearing unprofessional if you accidentally mistype your client’s name or notice a typo right after sending. This support article will walk you through adding this feature to your Gmail settings.

Continue reading

» How to Cultivate Repeat Customers

Many wedding professionals do more than just weddings – they’re also event professionals who may provide products or services for birthdays, baby showers, corporate events and more. While many wedding services are one-time-only, others can be applied to different types of events. In those cases, each time you book a client for a wedding or event lays the groundwork for a turning that person into a client for life.

Below are a few guidelines to follow to help you cultivate repeat customers who will come back to work with you again and again!

How to Cultivate Repeat CustomersBe Personable

It’s important to build a relationship with all your clients. Having a relationship with your clients will lead to them thinking of you first when planning their next event! To build that relationship, always respond to any communication (phone calls, emails) in a timely fashion to show that you are reliable and they can depend on you to exceed their expectations. Whenever possible, meet with your clients in person so that you can establish a stronger connection than just a voice on a phone call.

Pro Tip: If you’re juggling multiple clients and have a hard time remember who is who, you can upload an image to their booking using our tools in the Clients tab! This is a great way to make sure you remember each of your clients by name and face, and it will help you remember them longer.

Be Their Guide

Most of your clients have never been married before, so keep this in mind when you begin working with them. While they’re new to the engagement process, you’re not! You are a helpful resource for them, guiding them in the right direction to make their day perfect. Gain their trust by sharing your experiences with them and you’ll build a stronger relationship.

Continue reading

» Power Your Client Management System with WeddingWire

Did you know you can manage your entire business through your premium WeddingWire account? Over 60% of our first year Pros have tried our Client Management tools as a way to digitally send contracts, invoices, questionnaires and more!

Power Your Client Management System with WeddingWireEven if you already have a customer relationship management system in place, WeddingWire’s Client Management tools offer a number of advantages over an outside system. Below are a few reasons why managing the whole client relationship process using your WeddingWire account will benefit your business!

Because our tools are within your WeddingWire account they’ll save you time, and they’re also extremely user-friendly for your clients. Potential clients can submit inquiries through your WeddingWire Storefront and receive word back from you via customizable auto-reply emails. When they decide to book your business, you can easily see your upcoming, past and completed events at a glance to track your past and current inquiries and booked weddings in one place.

In addition to easily managing your inquiries and bookings, WeddingWire makes it easy for you to send contracts and receive signed copies back quickly through the e-signing feature. Your clients will be directed to a customizable Client Site that is password-protected and secure. They’ll be able to view whatever you publish for them, such as a contract, invoice, or questionnaire in a safe and client-specific environment. You can easily customize your client site by changing the color scheme, or adding an image or logo so each site is branded as an extension of your business website but personalized for your client with their details. Keep in mind your clients do not have to have a WeddingWire account to access the client site and it is completely mobile friendly!

When you’ve used your Client Site to send documents back and forth securely and you have your signed contract ready, you can also accept online payments using your WeddingWire account. Our ePayments feature allows online payments to be received via each Client Site and sends them directly to your bank account, while automatically tallying the amount against the invoice for ultra-easy bookkeeping. Received a check in the mail? No problem. You can always manually record any payment you receive anytime.

Continue reading

» Managing Social Media During Wedding Season

Now that Memorial Day Weekend is behind us, wedding season has officially begun! It can be easy to let your social media presence fall short during this hectic time, so below are a few tips for managing social media during the hustle of the busy wedding season.

Managing Social Media During Wedding SeasonBe Smart

Take advantage of tools that are designed to save you time. Sync your Facebook, Twitter, and LinkedIn account to a platform like Hootsuite, which allows you to schedule future posts so you don’t have to worry about actively posting every day.

Pro Tip: Not sure what type of posts to schedule for the future? Scheduling shout outs to your couples on their wedding day is a great way to congratulate them and make them feel special. It’s also an interactive post for your follows to read. If the couple has a hashtag that they are using for the wedding, make sure to include it!

Continue reading

» 3 Unique Ways to Collect More Reviews

Building online credibility by collecting reviews from past clients is an important aspect of your business’ marketing. While your clients probably tell you they are going to write you a review, you may find getting them to follow through is time consuming and difficult.

Our Review Collector Tool is a great way to send a personalized email to your past clients to request reviews and easily track the status through your WeddingWire account. But what happens if you’ve tried this tactic already, maybe even more than once? Are there other ways to collect reviews if your client isn’t responding to your emails?

Below are three unique ways you may not have tried to reach out and collect more reviews from your past clients!

3 Unique Ways to Collect More Reviews1. Send a handwritten note

Because everything is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a thank you note to your clients. While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding (or event) but ask them to post a review for you! Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Pro Tip: Consider ending the thank you note with the request to leave a review so it’s the last sentence they read. The request will be fresher in their minds!

2. Use social media

Have you considered using a Facebook private message to solicit reviews? If you find your clients are active on Facebook, try sending them a private message. When your client reads the message, they are more apt to leave you a review when they’re already online. It’s also a good idea to post regular review reminders with your Storefront link so that your followers know reviews are important to your business.

Continue reading

» Is Video Content Important?

Is Video Content Important?As a member of the WeddingWire Customer Success team, I’m frequently asked whether or not video content is important. Do you really need photos and videos on your Storefront? Does anyone actually watch videos?

The short answer – Yes! In fact, the second largest search engine behind Google is YouTube. Video content is not only an important aspect of your online marketing, but it also plays an important role in search engine optimization (SEO) and can impact your search rankings.

Below are a few ways to integrate videos into your WeddingWire Storefront and other online marketing platforms:

1. Build a commercial with the Video Builder

Did you know that you have access to a tool that creates professional videos in your premium WeddingWire account? The Video Builder allows premium Pros to build video slideshows out of photos uploaded to your Storefront.

Pro Tip: Use the Video Builder tool to create a teaser video for your clients. Because you own the rights to any videos you make with this tool, you can email your videos to your clients or share on social media!

2. Embed professional videos from YouTube or Vimeo

If you already have videos on YouTube or Vimeo, consider embedding them on your WeddingWire Storefront. Potential clients will be able to view your videos right from your Storefront, and learn more about your business and the services you provide.

Pro Tip: You don’t need to embed all of your videos from your YouTube or Vimeo account. Instead, select one to three videos that best show off your business’ products or services to feature on your Storefront. Keep in mind you can swap these out for newer videos at any time!

Continue reading

» How to Incorporate Facebook into Your Marketing

Running your business is a full time job, and it may seem like taking on additional responsibilities would be too much to handle. With all the talk about social media and other online tactics, there’s a lot of confusion over what’s necessary for your business and how to get started. Even if you’ve started using social media for your business, it’s easy to get stuck in the same pattern of not knowing what to post or posting the same content over and over.

How to Incorporate Facebook into Your MarketingHowever, if social media is something you’re interested in incorporating into your marketing strategy, create a Facebook business page! Facebook business pages are free, and they have a variety of different benefits over using a personal Facebook account. And with over 1 billion active users on Facebook, you’ll be opening up your business to more exposure as well as another way to connect with your clients.

If you’re ready to get started, below are a few topic ideas to consider when writing your next (or first!) Facebook post:

Use your Facebook Page to Request Reviews

A Facebook status is a great way to reach out for reviews without having to personally email your clients. Posting a status including your personalized review URL is an easy way to solicit reviews, especially if you’ve tried sending personal requests and haven’t heard back from them all.

Pro Tip: Consider sharing this post on a monthly basis!

Share something from “Behind the Scenes”

Give your followers a glimpse from behind the scenes of one of your events. Your followers would love to see a post/picture of what goes into each wedding! This idea also lays the ground work for a follow-up post – the following week you can post a photo of the finished product.

Pro Tip: If you’re a florist, post a picture of your van packed full heading to the event. If you’re a photographer, share a story about the great lengths you went to secure the perfect shot.

Continue reading

» The Do’s and Don’ts of Responding to Inquiries

As the wedding industry continues to evolve and become even more reliant on the internet, the ways in which couples reach out to prospective Wedding Pros is changing as well. Now, more than ever, couples are doing their due diligence by researching Pros and reaching out to multiple options at once – all online!

Sometimes it may be difficult to get back in touch after a prospective client submits an inquiry, which may make it feel as though your inquiries are not converting into bookings. Follow these do’s and don’ts of responding to inquiries to make sure you’re turning all your leads into bookings!

Do:

The Do’s and Don’ts of Responding to InquiriesReturn all contact in a timely fashion. Because most couples are reaching out to multiple Pros at once, you want to be sure to get back in touch quickly. Whether it’s by email or by phone, set time aside during your day to get caught up.

If you’re using Inquiry Questionnaires, keep them short! Remember that too many questions can scare off potential clients by being too long to read or answer. If the couple is indeed reaching out to multiple Pros, they likely don’t want to spend the time to read through a lengthy questionnaire.

  • Pro Tip: Stick to the basics with questions like: “What is the best way to reach you?” or “What is your event date?”

Be sure to answer any questions asked in the initial inquiry. Many initial leads will reference price – keep in mind that just because a potential client asks about your pricing does not mean they are price shopping. Most of your clients have never been married before and simply may not be educated about the pricing for your services!

  • Pro Tip: If giving pricing is specific to each client – still give them a starting price, or an average.

Continue reading

» Update your Website with WeddingWire Widgets!

Update Your Website with WeddingWire Widgets!It’s always important to make sure your website represents your business, but it’s especially important at this time of year! With spring and summer quickly approaching, your business is likely to be extremely busy with all sorts of weddings and events. While you’re spending all that time making sure your couples are happy, you may lose sight of your business’ WeddingWire Storefront and website. Even though it may not be your highest priority, your business’ website should be updated often to make sure it’s both aesthetically-pleasing and user-friendly.

We’ve created a gallery of Website Widgets to easily display important and relevant information on your Storefront or website. Below are three ways your business can incorporate WeddingWire Widgets into your website!

Use the Reviews Widget on your testimonial page

Do you currently have a testimonial page on your website? You can make it easier to display your client reviews by using our Reviews Widget! It will automatically display your three most recent WeddingWire reviews on your website, meaning that you don’t have to spend time copying and pasting reviews to move them over to your website. To view the rest of your reviews, users can click to view the rest of your reviews on your Storefront. You can use the Reviews Widget as the sole content for your testimonial page, or in addition to any other content or testimonials you’d like to display. It’s a great way to keep your website fresh and up-to-date without spending a lot of time each week or month.

Streamline your inquiries by using the Contact Us Widget

Do you feel like there are multiple outlets that prospective clients use to submit a lead Even if you’re already using inquiry questionnaires and automated email templates to make managing inquiries easier, it’s not hard to get these multiple outlets confused, or worse – to forget about one! By using the Contact Us Widget on your website, all inbound inquiries will automatically be added into the Inquiries tab of your account. You’ll be able to see all inquiries from both your website and Storefront in one place, making it even easier to keep track of all your clients.

Continue reading

» The Customer Success Team’s Top 5 Frequently Asked Questions

The Customer Success Team’s Top 5 Frequently Asked QuestionsAs a member of the Customer Success team, I work with WeddingWire’s premium members. As a team we consider ourselves WeddingWire experts and hope to pass along our experience and expertise with WeddingWire to our Pros to be sure you see a return on your investment!

While we’re always learning new things about our Pros and their businesses everyday, below are my team’s top five frequently asked questions. If these questions haven’t been answered for you as a WeddingWire Pro yet, hopefully this post will help fill you in.

1. How can I get more leads?

Being concerned with how many leads you’re likely to receive or how many of those leads will convert into bookings is at the top of most Pros minds, especially after becoming a premium member on WeddingWire. In order to generate more leads from your advertisement, you need to be sure you put your best foot forward. This includes making sure you have collected as many reviews as possible, displaying professional photos of your work and spending time explaining your business in your About Us section. Putting time into your advertisement on WeddingWire will result in more leads and more booked weddings and events.

2. I don’t feel comfortable reaching out for reviews. Does that matter?

WeddingWire is a website built on reviews. We take our review system very seriously, as we’ve created a community of prospective newlyweds who rely on our Reviews and trust their legitimacy. Even if reaching out for reviews from your past clients is something foreign to you, we urge you to try.

Keep in mind that many of your competitors are asking for reviews from their clients, and you could be doing your business a disservice by not soliciting reviews from past clients.  If you’re still not sure if reaching out for reviews is for you, try posting a status on your Facebook Business Page that includes your personalized review URL. This is a great way to ease into collecting reviews for your business, and you’ll be surprised at how many of your clients are more than happy to post their amazing experiences on WeddingWire.

3. How long until I get my first lead?

After the excitement of starting a new advertising venture, most Pros immediately want to know, “How long until this starts working?!” The answer to this question is different for each business. While some Pros will receive a lead within hours of signing up with WeddingWire, other businesses may take a few weeks or more to receive their first lead.

Continue reading