» The Top 5 Wedding Dress Trends from New York Bridal Fashion Week

The WeddingWire Team just returned from New York Bridal Fashion Week, and what a whirlwind it was! The team attended 86 shows and appointments over six days, and all agree that this was one of the strongest showings we’ve seen in a while! We saw lots of new designers, fresh ideas, and some interesting new wedding dress trends. Check out the styles we’re sure brides will be clamoring for in 2015!

Crop Tops

If this season’s Bridal Fashion Week had a theme, it would be “showing skin.” And designers found lots of ways to do just that. We saw two-piece wedding gowns featuring crop tops on many runways. While these styles aren’t for everyone, they’re certainly modern and fresh.

Crop Tops

Gowns (left to right) by Reem Acra and Hayley Paige. Photos by Dan Lecca

Deep V-Necks

How low can you go? Well, when it comes to necklines, pretty low, apparently. Designers were bringing necklines nearly down to the navel in many cases. However, if the rest of gown is kept fairly demure with a classic silhouette and perhaps, sleeves, the overall effect isn’t too scandalous.

Deep V-Necks

Gowns (left to right) by Dennis Basso and Inbal Dror. Photos by Dan Lecca

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» Getting Ready for Winter! Send Us Your Winter Real Weddings

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

Even though our FallBook just launched, the WeddingWire Editorial and Design teams are already starting to work on our WinterBook (yes, we are aware that it’s still t-shirt weather in many parts of the country!). We are now accepting real wedding submissions for this e-magazine and would be delighted to consider your work.

Getting Ready for Winter! Send Us Your Winter Real WeddingsVisit RealWeds.com to share your real wedding photos with us, and remember – the WinterBook will only be featuring weddings that took place during the winter season (late November through early March). However, we are looking for both wintry weddings (think snowy backdrops and hot cocoa!) and destination weddings in warmer climates, as long as they took place during the winter season! You are welcome to consider weddings from other seasons to us, but we will only consider those for WeddingWire’s real weddings section or Project Wedding.

A few other tips for submitting winter real weddings:

  • Please share at least 75 photos from the wedding
  • Posed and candid couple photos
  • Lots of detail photos, the more creative and unique the better!
  • Mostly color images, some black & white is fine
  • Images should be at least 900 pixels wide

If your work is selected for our e-magazine, we’ll link to your Storefront as well as the Storefronts of the other participating vendors and share your photos with thousands of couples. The deadline for submissions is October 17th.

Be sure to check out RealWeds.com for more information and to upload your photos!

Cover photo by Lauren Fair Photography

» 8 Must-Have Tips for Improving Your Storefront Photos – From the Editors!

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

The Editorial Team’s role here at WeddingWire is to create content (like our SummerBook!) to entice and inspire couples, and as wedding professionals, your WeddingWire Storefront should do the same. Think of your Storefront as a magazine with you as the editor-in-chief, where you choose the the right photos and information to share. We spend a lot of time browsing WeddingWire Storefronts to look for Wedding Pros to interview and feature in our content (including our seasonal e-magazines!), and we came up with these tips to make your Storefront even more appealing.

8 Must-Have Tips for Improving Your Storefront Photos – From the Editors!Only Professional Photos

You’re more likely to catch an engaged couple’s eye with clear, professional photos. We do not recommend including blurry photos taken with mobile devices on your Storefront. Even the most beautiful wedding element will look unattractive and unappealing with an unclear photo or an image that is cluttered with effects. Make sure to network and maintain good relationships with wedding photographers to obtain these images.

Be Specific

Yes, we love to see beautiful photos of couples as much as the next person, but if you’re a beauty Pro, we want to see the back of the intricate hairdo you did, or a close-up of the bride’s make-up. Make sure that all of your Storefront photos relate to your services.

Categorize Your Photos into Albums

If you offer multiple services (lighting, rentals, flowers) create separate photo albums that highlight each of those services, so if a couple/editor is using you for just one or two of them, they can get a sense of that service as it stands on its own!

The More, The Merrier

Let engaged couples get lost in all of your beautiful work! We say the more images you include, the better. Be sure to provide a variety of examples of different types of weddings in your albums to ensure that a couple can find images that match their style.

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» Announcing the 2014 WeddingWire SummerBook!

Announcing the 2014 WeddingWire SummerBook!Summertime is all about trips to the beach, backyard BBQs, ice cream…and the 2014 WeddingWire SummerBook! We’re so excited to reveal our newest interactive magazine, showcasing the work of many talented Wedding Pros, and hope you enjoy reading it as much as we loved putting it together! Check out just a few of the features:

  • A rehearsal dinner section, which includes an amazing vineyard styled shoot created especially for WeddingWire by Amore Events by Cody and photographed by Stephanie Yonce Photography
  • The top 24 waterfront wedding venues around the country
  • Our comprehensive bridal beauty guide, featuring expert advice from over 20 hair and makeup pros from around the country
  • Stunning summer real weddings featuring inspiring details and shoppable “get the look” pages
  • Hints for a Happy Marriage, featuring useful advice from both couples and Wedding Pros
  • Summer flowers, wedding dresses, cakes, jewelry, and so much more!

Be sure to check out our full 2014 WeddingWire SummerBook and share your feedback. And if you’re interested in getting featured either in our upcoming FallBook or on WeddingWire in general, check out RealWeds.com for more information on submitting real weddings to our editorial team. We’re already starting work on our 2014 FallBook, so stay tuned!

» Trend Spotting 2014: Spring Bridal Market


Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more.

It’s that time of year again! Next week, members of the WeddingWire team are heading to the Big Apple for New York International Bridal Week. It’s an exciting time for the wedding industry, as designers will be showing their newest dresses and accessories – and we’ll be on hand to spot the latest trends for 2014 and 2015, too!

Trend Spotting 2014: Spring Bridal MarketIf you’re attending Bridal Market, be sure to say hello, charge your phone or tablet, or grab a treat or beverage at the WeddingWire Lounge at Pier 92. And if you’re out and about at shows or checking out designers at the Piers, be sure to look for the WeddingWire editorial team carrying our custom phone cases (see photos) – and say hi!

Following us from home? Be sure to download our new WedStyle app! This new app allows you rate the latest gowns as they walk down the runways. We’ll also be all over Twitter, Pinterest, Facebook, and Instagram so make sure you’re following WeddingWire for the latest scoop! We’ll also be posting the newest collections in our Fashion Ideas section, as well as trend reports and lots of other fun round-ups.

And be sure to check back with us here on the WeddingWireEDU blog for a special recap for Pros post-market!

» Get Published! Our New Real Wedding Submission Form and SummerBook News

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

One of my favorite parts of being an editor is looking through the many real wedding submissions we receive. We are always looking for the most creative real weddings to inspire engaged couples – ones with amazing and unique details, beautiful photography, emotional moments, and genuine joy and celebration.

To help make it easier for Wedding Pros to submit real weddings for consideration, we have updated our real wedding submission form. Now located on RealWeds.com, we hope this form will streamline the process of submitting photos to WeddingWire and our sister site, Project Wedding. You can learn more about our submission process, upload your photos directly through the form, and share all the details about the wedding with us.

Get Published! Our New Real Wedding Submission Form and SummerBook News!

And – breaking news! – we’ve just opened up the submission process for our SummerBook. Hopefully you’ve all taken a look at our SpringBook (which has received just over a million page views thus far), and saw our beautiful real wedding features. Here’s what we’re looking for for the SummerBook:

  • Weddings must have taken place in the summer (late June – early September) within the past two years.
  • An abundance of creative details (bouquets, centerpieces, stationery, food, favors, and more!)
  • Submission must include at least 75 photos – mostly color, if possible
  • High-quality images with no watermarks

Just check the SummerBook box in the real wedding submission form if you’d like us to consider a particular wedding for the book.  Please make sure you have the permission of the couple and photographer before contacting us – if your wedding submission is accepted, we’ll want to reach out to the couple for a brief interview. And please disclose if the wedding has been or will be featured in another publication. All submissions are due by Monday, April 21st.

For more information and tips on submitting real weddings, check out these past blog posts:

» It’s Here! The 2014 WeddingWire SpringBook!

It's Here! The 2014 WeddingWire SpringBook!As the snow melts and we’re (finally!) seeing some warmer weather here at WeddingWire HQ, we couldn’t be more excited to announce the arrival of our 2014 WeddingWire SpringBook – our biggest interactive magazine ever! Our SpringBook is chock full of amazing wedding inspiration and ideas, featuring the work of talented wedding professionals from around the country.

Check out just a few of the stories we’re excited about:

  • An amazing bridal shower styled shoot created just for WeddingWire by Ashlee Virginia Events, along with a group of talented Virginia Wedding Pros
  • The top 20 garden wedding venues around the country
  • Some of the most incredible spring real weddings we’ve ever seen!
  • A helpful registry section, featuring a unique spin on the standard checklist
  • Flowers, dresses, hairstyles, accessories, and lots more!

Be sure to check out our full 2014 WeddingWire SpringBook and let us know what you think. Wondering how to get involved in our interactive magazines? We’re already starting work on our 2014 SummerBook so watch this space for more details!

Cover photo by Stacey Hedman Photography 

» Ready for the Runway: Fall Bridal Market


Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more.

Here at WeddingWire, we love to keep up with the latest wedding trends (it’s our job, after all!), so we’re thrilled to be heading up to New York City for New York International Bridal Week this weekend. We’ll get up close and personal with all of the newest wedding gowns, bridesmaid dresses and accessories, and be able to predict the dress styles and trends that brides will be clamoring for in 2014! Currently, our calendar has over 70 shows and appointments to cover in just under a week (that’s over 1,000 dresses)  – so yes, we’ll be quite busy – but it’s truly our favorite time of the year!

Ready for the Runway: Fall Bridal MarketThe WeddingWire team will be stationed at Pier 94 on the west side of Manhattan – the hub of bridal market – and will be all over social media sharing the latest gowns and accessories with you. Be sure to follow WeddingWire on Twitter, Pinterest, Facebook, and Instagram to make sure you’re getting the latest scoop. We’ll also be posting the newest collections in our Fashion Ideas section, as well as trend reports and lots of other fun round-ups.

Want a sneak peek of the hot wedding fashion trends we’re predicting for this season? Check out our wedding dress trend prediction list! And be sure to check back with us here on the WeddingWireEDU blog for a special recap just for Pros like you post-market.

If you’ll be at Bridal Market, please stop by our WeddingWire Lounge (Booth #299, Pier 94) to say hello, charge your phone or tablet, and enjoy a beverage and sweet treat!

» Finding Your Blog’s Voice

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

Last month, WeddingWire CMO, Sonny Ganguly, and I presented a webinar called “How to Make Blogging Work for You.” During the webinar, we discussed how blogging can be a great way to share your expertise and bring more potential clients to your site and business.

We know, we know – starting (and maintaining!) a blog isn’t easy. It’s a commitment.

There are two main reasons why you may be reluctant to start blogging:

  1. There aren’t enough hours in the day
  2. You’re a wedding and events Pro, not a writer!

While I can’t really assist you with the first problem, I have two recommendations: plan your blog post topics ahead of time to make it easier to get started on each post, and also find time to schedule weekly “blogging time,” just like you schedule any important weekly meeting.

I’ll use this post to try to help you embrace your inner writer by providing insights on how to use your event industry expertise and passion and harness it into perfecting your blogging voice!

True, you may not be a professional writer. But you are an expert in the field. So don’t think of blogging as creating beautiful prose. Think of it as sharing your expertise with an interested audience. Write how you talk. Sounds easier than it actually is, I know, but here are a few tips to get you started:

Create Topics in Advance: Instead of spending your designated “writing time” trying to come up with ideas, set aside an hour or two each month to brainstorm a bunch of ideas that you can use throughout the month. If you have a staff, get your whole team onboard to help. Having the ideas set in advance will save time and make writing posts quicker and less stressful. Got writer’s blog? Check out this post for some good blog post prompts.

Read Who You Know: Sure, you may have an RSS feed full of blogs that you read on a daily basis. However, in order to translate your voice to a blog, it’s a good idea to read the blogs of other Pros you know well. Compare their written voice to their spoken voice. Think about what you do and don’t like about these blogs, and get inspired for your own.

Consider Your Audience: Is your blog geared toward engaged couples? Other wedding Pros? Both? Make sure your writing is clear and understandable for your audience. If your post is for engaged couples, be sure to put everything in layman’s terms, or explain what an insider-y word or phrase means. You want your readers to connect with you and feel at ease, instead of needing a dictionary to understand what you’re saying.

Don’t Write a Press Release: Obviously, you want your blog to showcase your business and what a fantastic wedding Pro you are. But you don’t want it to sound like you’re tooting your own horn. So instead of writing “X Wedding Venue has the best catering in Florida,” show your readers photos of your fabulous food, and explain to them what goes into creating the menu for a wedding. Sure, that requires a bit more work on your part, but the result will be a more authentic and impressive blog that readers enjoy and keep coming back to.

Find an “Editor”: No, I don’t mean actually hiring a copy editor. But, it’s a good idea to have an eagle-eyed friend or family member read your posts before you set them live. Aside from looking for spelling and grammatical errors, your “editor” can also alert you if your posts are sounding too PR-ish or just generally not in your voice.

Use Photos: It’s a fact that blogs with lots of great photos are more popular than those without. Big, beautiful photos can be a great starting off point for text and can help simplify and streamline your blog. A post doesn’t have to have a lot of text – an appealing photo with a well-written, succinct caption can be quite successful. Blogs with images get more traffic than those without!

Show Your Passion: If you don’t care about it, don’t write about it. Your love for your craft should shine through in your blog. Even if you’re not the best technical writer, passionate prose can mask any grammatical or spelling errors and help readers connect with you. Think of a blog as another way to share your expertise and talents!

Think SEO, But Don’t Let it Control You: We’ve discussed the importance of making your website and blog SEO-friendly time and again. I’m going to go against the grain a bit and advise you not to focus too much on SEO when writing. Yes, it’s important to use SEO best practices when brainstorming topics and writing, but if there’s something you want to write about that’s not the best SEO-wise – go for it! Don’t let SEO stifle your creativity, your voice, and your style.

Keep Going: Remember this: It takes time for a blog to develop a following and traction. Don’t get discouraged if your first posts aren’t widely read or well received. One of the worst things is when a wedding Pro gives up a blog after just a few posts. Keep writing and posting regularly, keep honing your voice – don’t give up!

» An Inside Look: New York Bridal Week

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

The WeddingWire team had a fantastic time at New York International Bridal Week! As a group, our team saw over 700 wedding dresses and nearly 50 Spring 2014 designer collections – that’s a lot of gorgeous gowns! If you’re a wedding fashion fanatic, like we are, Bridal Week was truly the place to be.

Pier 92 served as our home base for the weekend. Our WeddingWire Lounge featured a Power Station where our designer and retailer friends were able to charge their phones and tablets (a much needed amenity given the number of photos attendees were taking!) as well as re-charge their bodies with a snack, a bottle of Honest Tea, and, of course, some WeddingWire swag!

We also used our booth to stage an exciting photo shoot for some of our designer partners. Hair, makeup, models, and a fabulous photographer – it felt like a dress-up fantasy come to life.

At the Piers, as well as other venues throughout the city, we had the opportunity to get a sneak peek at the wedding gowns that will hit stores this fall – and share them through Twitter, Facebook, Instagram and Pinterest. We loved being able to get up-close and personal with these gowns – to see the amazing details, touch the fabrics, and watch them glide down the runways.

In terms of trends, the word on everyone’s lips this season was “Gatsby” (as we predicted!). Gowns inspired by the 1920s were all over the runways, and we expect that brides will be clamoring for these glamorous dresses, especially after the Baz Luhrmann film hits theaters in May. We also saw lots of other fun trends, including: unique lace, coverage options, black and white styles, interesting back details, and embellished illusion necklines.

Additionally, we made sure to check out the newest bridesmaid styles (lots of dark-colored lace) and accessories (yellow gold and Downton Abbey-inspired headpieces were everywhere!).

Be sure to check out our Fashion Ideas page to view all of the collections, as well as trend reports highlighting what’s new in bridal fashion, and below is a preview of some favorite dresses from the event!

Dresses by (clockwise from top left): Monique Lhuillier, Amsale, Reem Acra, Kenneth Pool. All photos by Dan Lecca.

Check out some additional photos from the WeddingWire Lounge and the WeddingWire photoshoot at the Piers by Robert Mitra.

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» An Inside Look: We’re Off to Bridal Week!

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

Twice a year, members of the WeddingWire team attend New York International Bridal Week, commonly referred to in the industry as Bridal Market! For those unfamiliar, this event is basically Fashion Week for wedding dresses, where all of the top designers share their collections at runway shows, presentations, and informal appointments for both retailers and the wedding press. So basically, we get to see the newest wedding dresses as they hit the runway – months before they’re available in stores. We’re super-excited that New York International Bridal Week is coming up in just a few weeks – April 19-22 – and we’ll be there to cover it all!

Now, there are a lot, and we mean, a lot of shows to attend. While the home base of  the event is located at Pier 92 on the west side of Manhattan, there are shows throughout the day all over the city – uptown, downtown, and everywhere in between. To make it through the day, we rely on comfortable shoes (taxis can be hard to come by and we often find ourselves hoofing it!), our trusty spreadsheet/calendar, our phones (and chargers!), and lots and lots of candy!

But it’s not all sweet treats and gorgeous gowns – we’re at Bridal Week to work. At each show, we have our hands full – taking written notes, Tweeting, pinning, Facebook-ing, Instagramming, and blogging. We want to make sure you have the latest info on the hottest gowns as they step off the runway. We’re also looking for the hottest trends – the styles brides will be clamoring for in the coming months. Last season, it was all about lace, peplums, sleeves, pink, and gold – but we’re certainly curious about what we’ll find this time around. Our hunch is we’ll see a lot of glamorous, Great Gatsby-inspired gowns in anticipation of the upcoming Baz Luhrmann film, but we’ll just have to wait and see!

Mark your calendars! Starting on April 19th, we’ll be sharing the newest wedding dresses through WeddingWire’s social media channels – Twitter, Pinterest, Facebook, and Instagram, plus presenting the hottest trends on the WeddingWire blog. We’ll also have photo slideshows of every runway show on our Fashion Ideas section so you can check out your favorite gowns, and a Inside Look recap specifically for Pros like you on the WeddingWireEDU blog following the event.

If you’ll be at the event checking out the newest designs, we would love to see you! Come visit our WeddingWire Lounge (Booth #299, Pier 94)  to relax while re-charging your phone and tablet. We hope to see you there!

» Get Published on WeddingAces!

Interested in being a wedding blogger? If you’ve always wanted to start your own blog, but haven’t been able to make the leap, here’s an opportunity to test the waters! Or, if you are a seasoned blogger, looking to expand your reach, consider becoming a contributor for a WeddingWire blog!

We’re looking for guest contributors to share their wedding wisdom with our readers on our WeddingAces blog! WeddingAces’ content is exclusively provided by Pros like you, and is designed to provide engaged couples with firsthand knowledge and experiences of planning a wedding from the experts themselves.

We are searching for more voices to add to the mix! Our Aces share tips, tools, and tricks of the trade for all aspects of planning a wedding.

Interested in being a contributor? Here’s how it works:

  • Brainstorm some blog post topics based on your area of expertise (check out our WeddingAces blog for inspiration)
  • Fill out this form, sharing your topic idea(s), and a brief description of what you plan to write about in each post
  • If selected to contribute a blog post on WeddingAces, we’ll be in touch with more information and next steps

It’s easy! Please note that all topics and posts must be exclusive to WeddingWire (meaning it can’t be something you’ve already written for your own blog or site), and all content is subject to editorial approval. We’ll make sure that you, and any other Pros or photographers you mention are appropriately credited. And again, please just write a brief topic description of your planned post – do not submit an entire post to us at this stage.

Any questions? Send us a message and we’ll respond ASAP! Good luck; we can’t wait to hear from you!