Email is a marketing channel that large businesses and small businesses alike use an average of 50 times per day. It’s the most common form of business communication, used to connect directly with future, current, or past clients all day long to relay certain messages. However, we often spend more time worrying about what we say in the body of the email, and give little thought to how we sign off at the end.
The truth is, your email signature is equally as important, as it’s the last bit of information you leave with a client. It’s the part of the virtual connection where you tell your client how best to reach you and what the next step should be. If you haven’t put much thought into your email signature up till now, fear not! It’s never too late to start using these tips to create an informative, professional, and catchy email signature:
- Simplicity and consistency. The key to successful branding is consistency and simplicity. When it comes to your email signature, this holds true. So while we know it’s tempting to choose a different color for every email signature you write, consider this tip to stay professional. Color can be a great way to highlight your contact information, but you don’t want to go overboard by using crazy colors or wacky fonts. If you do choose to incorporate color, stick to one or two that match your business’s logo (or have some relevancy to your brand).
- Create a hierarchy. Odds are, you have more than one phone number or email address that you’re currently using. Instead of including all of that information at the end your emails, only use the best ways to reach you. Direct your clients to the best number at the top, to next best, and so on. You don’t need to include your email address (unless you also sometimes use a different email) because that ultimately wastes space.
- Use icons. Include social media icons that link your email signature to other accounts, such as Facebook, Instagram, LinkedIn, etc. Doing so will increase visits to those pages by making them easier to access and follow, plus potential clients can get a feel for who you are as an individual and as a professional. However, be cautious about which accounts you link to – for instance, if you haven’t uploaded to your business’s Instagram in several months, don’t include it in your signature. You should only include the networks you update the most so you don’t look outdated!
- Leave some room. You want your email signature to be legible and organized since it includes a lot of important information. Make sure you leave enough space in between lines and numbers so the words don’t clump together and look messy.
- Show your free time. Allow people to access your calendar within your signature to book a time to speak with you. This will not only keep you organized, but will make the process of acquiring new clients seamless on both ends! Customers will love how easy it is to see your availability right from your email. Free tools like Calendly integrate with your calendars so appointments that your prospects book will show up with all your other important meetings.
- Be mobile-friendly. The world operates almost entirely on-the-go, so your emails—including your signature at the end—have to look just as good from a mobile device as they do on a desktop. Try a couple practice tests before sending any emails to prospective clients.
- Include a CTA. Include a call to action at the end of your email signature that keeps your clients interested. However, be careful not to make it sound too “pitchy,” or self-promoting. A good tip is to include a link to your blog or LinkedIn, where people can go to learn more about you and your business.
Understanding just how important email signatures are as a marketing tool will take your business emails to the next level. By using these tips, you can increase leads and grow your brand with each email you send!
Editor’s note: This article was originally published in July 2016 and has been updated for freshness and accuracy.
Since the historic Supreme Court decision legalizing same-sex marriage, an entire new segment of the population has entered the wedding industry as newly-engaged couples. Your wedding business could be catering to those couples, but website content and images could be holding you back!
According to our 2016 Survey of Contemporary Couples & Current Wedding Trends, 98% of same-sex couples surveyed feel positively about a company featuring same-sex imagery on their websites and marketing collateral. However, at the same time, many couples are turned away from a site if they cannot relate to the content or visuals they see.
Are all different types of couples reflected in your marketing materials? If your answer is no, here are some suggestions for how you can incorporate more LGBTQ-friendly language and images in your website, WeddingWire Storefront, and other online listings:
- Display an assorted representation of couples you’ve worked with through visual content such as your main image, photo albums, and video content
- Select all of the types of weddings you service within your FAQ to make it clear to same-sex couples whether or not you are open to LGBTQ clients
- Consider your social presence and the couples you’re using to feature in your blogs, social media, and website
Don’t forget: Language is huge factor in making underrepresented couples feel welcome! Be sure to use inclusive language within your About Us section, such as writing “couples” in place of “brides,” since same-sex couples as well as straight grooms will not be able to identify with what you’re trying to say.
Small changes can go a long way towards helping all types of couples feel comfortable reaching out and working with your business. Get started today!
Instagram is one of the most popular social media apps, with over 500 million monthly active users. The mobile-based photo-sharing social network, launched in 2010, has had an undeniable impact on the social media industry. But many businesses still question whether to take the plunge and allocate time and resources to creating an Instagram presence. If you’re still on the fence about using Instagram for business, it’s officially time to re-evaluate.
Instagram and Millennials
Recent research shows that 26% of online adults use Instagram, a number that has increased from 17% in 2013. With a combined 75% of adults on Instagram falling between the ages of 18-29 and 30-49, Instagram is one of the best ways to reach Millennial couples who are recently engaged or approaching engagement.
Instagram is beloved by its users, who primarily use the app to effortlessly edit and add filters to both photos and videos from their mobile devices. The visual focus, when first launched, offered a simpler alternative to Facebook, with fewer status updates and links. Studies indicate that consumers are able to recall visual content longer than text, which keeps users coming back. Today, Instagram is the second most used social network, with approximately half of their users accessing the site daily.
Couples often engage with social media when they’re multi-tasking, whether at work or at night when they’re unwinding in front of the TV or in bed. This makes it that much more important to post interesting content so that you can capture the short attention span of your prospective clients. Our research shows that 34% of couples say they’ve contacted a vendor though a social network, and Instagram is quickly moving up the ranks in popularity.
Instagram as a marketing strategy
If you haven’t yet incorporated Instagram into your social media marketing strategy, we’ve got you covered! Follow these 5 easy tips to get started with Instagram for your business: Continue reading
Client communication in the modern market can be very confusing. Technology has transformed everything about the way we communicate, so it’s important to be familiar with the best communication practices in order to get more replies and book more engaged couples.
In our recent webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips for successful communication tips in the wedding industry. Read the infographic below to learn Alan’s six T’s to effectively communicate with couples in order to book more weddings!
We’re excited to share our latest infographic, which shares highlights from our recent webinar about the best practices for wedding language when working with LGBTQ couples!
It’s very important to understand modern LGBTQ terms and how they differ in definition, such as sexual orientation, sexual identity, and gender. By taking the time to understand the history of these terms and the best practices for LGBTQ wedding language, you will make your clients feel much more comfortable when working with your business. You’ll also be more likely to get more leads using inclusive language that welcomes all types of couples to your website.
Learn more by reviewing the infographic’s tips, provided by WeddingWire Education Contributor Bernadette Smith, President of the Gay Wedding Institute.
Communicating with clients in this day in age can be very confusing. Technology has transformed not only the way we communicate, but what we should be saying and how we should be saying it.
It’s important to be familiar with the best modern communication practices in order to get more replies and book more couples! In this month’s webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips for successful communication in the wedding industry!
Here are the 6 T’s that Alan suggests for better client communication:
- Technology. With literally thousands of apps available for communication–from Messages, to Live Chat, to email, to calling, etc.– it’s difficult to know the best way to get in touch with a couple. At the end of the day, customer convenience is the motto to live by. Follow their lead using their preferred communication type. If you’re making the first contact, email is typically your safest bet, as most couples prefer email over all other communication methods.
- Timing. The faster you respond to a couple, the more likely it is that they will choose your business over others. Most couples expect a response within 24 hours, so if you know you won’t be able to get back to them before then, at least make contact to let them know you will be in touch soon.
- Text. Whatever method of communication you choose, be sure to keep your message short and sweet. Also make sure that anything you send can be easily read on a mobile device. Alan suggests that you avoid using attachments and graphics when possible, as those tend not to load properly on mobile devices.
- Tone. When it comes to your tone, the golden rule is to mirror your client. Get a feel for their manner, and respond accordingly. However, don’t feel obligated to ditch your unique voice, and don’t change your tone once you’ve booked a client. Stay true to yourself and your business personality!
- Transition. Alan says that one of the most important elements to remember (and one that many business owners forget) is to always provide a call to action. Give your clients a sense of direction, letting them know what the next best step is. However, don’t be pushy; you don’t want to rush them or make them feel forced into an appointment.
- Tenacity. Don’t give up on a sale if you haven’t heard back right away! Couples are very busy when planning a wedding, so follow up to remind them that you still care about their sale. Ask for the sale if they ask you a question, but avoid seeming impatient. It’s a best practice to follow up 3-5 times on a lead before you let it go, just remain professional and try different approaches to see what gets you a reply.
For more great advice, watch the full webinar, and be sure to check out Alan’s blog all about the business of weddings!
Pro tip: WeddingWire Messages is a fast and easy way to connect with couples, available now in your account! You’ll be notified about new leads or messages, and you can reply using your email, account or mobile device. You’re easily able to send attachments, manage conversations and client details, and move from inquiry to marked as booked instantly. Learn more here!
A strong reputation is one of the best marketing tools you can have as a wedding professional – so don’t be afraid to network locally with potential clients and build relationships with other wedding pros! By reaching out to your peers, you can create professional connections that can lead to more referrals which means more leads. It’s important to get involved in your community to spread your name and your business skills in order to develop a powerful reputation.
Check out our latest infographic, which provides important highlights from our recent webinar all about building your reputation through wedding industry relationships, hosted by WeddingWire Education Expert Andy Ebon.
To learn more, watch the full webinar available any time to all Premium members. And check out the latest industry data and reports available at WedInsights.com!
The numbers are in: Snapchat, the image-sharing mobile app, is officially a success. Nearly one in five Americans will use Snapchat this year, and the app’s user base is exceeding Twitter and Pinterest in the U.S. for the first time. Yet despite its recent acclaim as most popular app among teens and its tremendous potential as a marketing tool, Snapchat’s marketing capabilities remain a mystery to many small business owners. The app already has various features, such as geofilters and Stories, that could undoubtedly be useful for advertising.
If you’ve never used Snapchat before, here’s a quick guide to the fast-growing mobile app:
- Snapchat is a mobile app that allows users to share photos and videos that are only available for a short period of time. The user sending the snap selects the amount of time it will be available for viewing. After the photo or video’s time limit is up, it’s no longer visible to the recipient!
- Users can add text, emojis, and filters to their snaps. Recipients can reply with text or with a snapped photo or video of their own. Snapchat filters range from photo-enhancing color filters to silly animated filters built for selfies to geo-filters that only appear when users are in a certain area.
- Recipients can save a photo snap through a screenshot – and the app lets the sender know when a recipient takes a screenshot. However, as the sender, you can save the photo or video to your smartphone even before sending it along.
- The latest Snapchat feature, Memories, offers a way to save and share old snaps in a private archive within the app. Users can set their Memories as private, or share them with others. Memories can also be combined with new snaps to create a longer narrative.
- There are two ways to snap – you can send them directly to other users, or add to your Story. A Snapchat Story is a series of snaps in chronological order, and they’re available for viewing more than once. Although they don’t immediately disappear, Stories are only available for 24 hours.
- Snapchat users can add friends by their username, by phone number, Snapcode (a unique scannable code), or by searching for nearby users. Similar to Facebook, both users have to approve when someone wants to follow and send snaps to the other. Users who don’t accept when another user follows them simply don’t receive the snaps.
Though it may seem silly and sophomoric, Snapchat is reported to have overtaken Facebook as the most-used social network among 12-24 year olds. In fact, WedInsights data suggests that among individuals between the ages of 25-34, Snapchat is among one of the most-used as well (albeit behind Pinterest and Instagram). Your target audience is on Snapchat, and they’re using it daily.
Some businesses are becoming early-adopters of Snapchat and attempting to use it for marketing purposes. Snapchat marketing is a bit less traditional from other social networks, particularly because posts disappear and there’s no way to send or post links. However, in January of 2015 Snapchat released Discover, a version of Snapchat Stories for editorial and brand teams. While Discover is reserved for massive brands and news outlets, the added flexibility and advertising implications indicate more to come for businesses on Snapchat in the future.
Language is an important thing to remember when marketing to the LGBTQ community. You do not want to isolate any couples by using offensive wording, or failing to account for specific terms that welcome LBGTQ couples and make them feel comfortable to use your business.
One year ago this June the Supreme Court passed their decision on full marriage equality! To help celebrate, WeddingWire Education Contributor Bernadette Smith hosted an educational webinar this week to discuss the best practices for LGBTQ wedding language, so you can continue to effectively reach and serve all couples.
Here are some of the great tips for using inclusive language that were shared during the webinar:
- Not all people identify as a single gender, or have a single gender expression or sexual orientation. It is important to recognize that there can be fluidity between each of these categories. Since there are various ways that individuals can express themselves, aim to use inclusive language for all.
- It is okay to ask a client what pronoun they prefer, or by what title they would like to be called (“bride,” “groom,” etc.). It is better to ask your clients for their preferences so you can address them in a way that is respectful, rather than to make assumptions. And, be sure to honor their response!
- There are several offensive terms that are outdated or too risky to use when marketing, especially if you are not apart of the LGBTQ community. For instance, Bernadette recommends avoiding terms like “gay agenda,” “that market,” and “sexual preference,” among various others.
- Millennials often have a different take on the proper language that should be used to refer to LGBTQ individuals. They frequently follow their own trends, and are more likely to have more traditional wedding experiences. Learn more about these trends and the latest statistics by reading the 2016 Survey of Contemporary Couples Report.
- The best way you can show your support of LGBTQ couples is to be inclusive in your marketing, website and language. Show photos of all types of couples, express that you are excited to serve all types of loving couples explicitly, and update your contracts to use inclusive language not just “bride” and “groom.”
Interested in learning more? Watch the full webinar, or check out past blog posts on serving same-sex couples.
For more great education and resources from Bernadette, be sure to visit Gay Wedding Institute, and grab your free download 5 Social Media Tips to Increase Your LGBT Wedding Bookings.
Plus, don’t forget to opt-in to the GayWeddings vendor directory and update your main image to attract more engaged same-sex couples – learn how with our step by step guide. Once you are listed, add your GayWeddings badge to add to your website or blog and get added traffic to your listing!
Don’t miss three exciting days of presentations and seminars from top-notch wedding professionals and favorite industry experts at Wedding MBA this October 3-5th in Las Vegas!
Did you know you can save extra on your ticket just by being a WeddingWire member? Register using this special link to save an extra $20 on the current ticket price (please note your discount will be applied when you complete checkout).
What can you look forward to at Wedding MBA?
- An entire first day filled with specialty content covering a variety of categories. There will be Wedding Venue Seminars, Photobooth Seminars, Decor Seminars, Florist Seminars, and many more! Attend the sessions to learn from your peers.
- Many WeddingWire Education Experts will be in attendance, such as WeddingWire Education Guru Alan Berg, who will be presenting his own talk, “Wedding Cashers,” on making more sales in less time. Alan’s other presentation, “Word Up,” will discuss ways to optimize your website text. You can also hear from WeddingWire Education Expert Kathryn Hamm on “Serving Same-Sex Couples: The Real Story”, and Meghan Ely on “One for the Money: Ten Ways to Boost Sales Without Discounting.” Plus, WeddingWire CMO Sonny Ganguly has three main stage sessions you won’t want to miss.
- WeddingWire is excited to have our booth, annual party, and to sponsor a Happy Hour as the closing celebration for the event Wednesday evening! We can’t wait to show you what fun surprises we have in store this year.
The event will be here before we know it! Don’t forget to register now and save on your ticket before the next price increase on Saturday, June 25th.
Yesterday, we held this month’s educational webinar, Build Your Reputation Through Relationships & Referrals, hosted by WeddingWire Education Expert Andy Ebon. In this session, Andy explained an important, yet highly underrated part of a successful marketing strategy, which he calls “reputation marketing.”
Andy provided several tips for developing relationships within the industry and expanding your inventory of reviews and endorsements. By following his advice, you can build a reliable reputation, grow your business, and book more clients!
Here are a few ways to build a positive reputation within the wedding industry:
- Track particular keywords or phrases about your business on Google Alerts to know what people are saying about your business and/or about your competitors. These updates are delivered straight to your inbox.
- Create a blog where you can promote your own business, as well as those of your peers, whose professionalism you can trust and recommend. WordPress is a great platform to get started!
- Collect more reviews from past clients and and peer endorsements from other vendors on WeddingWire. This will help to further develop your strong online reputation, and let potential clients know you are reliable!
- Get involved in your community by attending events, joining associations, or accepting leadership roles in your favorite industry group. Not only can you become a figure of authority in your local community, but you can also demonstrate important skills that people will associate with you as a business owner.
- Make an effort to learn all aspects of the wedding industry by grabbing a casual lunch or coffee with a peer and get to know the challenges they face on a daily basis, or share business tips. If you better understand each other’s work, you can refer each other when the time comes!
For more information, watch the full webinar, available within all Premium member accounts any time! For more education from Andy, visit his blog.