Since the historic Supreme Court decision legalizing same-sex marriage, an entire new segment of the population has entered the wedding industry as newly-engaged couples. Your wedding business could be catering to those couples, but website content and images could be holding you back!
According to our 2016 Survey of Contemporary Couples & Current Wedding Trends, 98% of same-sex couples surveyed feel positively about a company featuring same-sex imagery on their websites and marketing collateral. However, at the same time, many couples are turned away from a site if they cannot relate to the content or visuals they see.
Are all different types of couples reflected in your marketing materials? If your answer is no, here are some suggestions for how you can incorporate more LGBTQ-friendly language and images in your website, WeddingWire Storefront, and other online listings:
- Display an assorted representation of couples you’ve worked with through visual content such as your main image, photo albums, and video content
- Select all of the types of weddings you service within your FAQ to make it clear to same-sex couples whether or not you are open to LGBTQ clients
- Consider your social presence and the couples you’re using to feature in your blogs, social media, and website
Don’t forget: Language is huge factor in making underrepresented couples feel welcome! Be sure to use inclusive language within your About Us section, such as writing “couples” in place of “brides,” since same-sex couples as well as straight grooms will not be able to identify with what you’re trying to say.
Small changes can go a long way towards helping all types of couples feel comfortable reaching out and working with your business. Get started today!