» 10 Creative Ways to Use Your Reviews

Reviews are a key way to showcase your expertise – all from the voice of happy couples! Don’t just collect reviews, make sure you showcase them in creative ways to promote your excellent work. Don’t be afraid to toot your own horn – it’s an excellent way to gain new business!

10 Creative Ways to Use Your Reviews:

  1. On your website: Add your reviews and sound bites from happy couples to your website, and not just on a testimonial page! Consider adding a testimonial on all your website pages – especially your homepage.
  2. In your marketing: Add testimonials or reviews to your marketing collateral. Reviews should be on all important materials that would reach new potential clients. After all, 88% of consumers trust online reviews as much as personal recommendations!
  3. On your packages or pricing info: Reviews and testimonials from past clients are a great addition to your pricing to show the value behind your services. This will also help support the reasoning behind your cost structure, showing couples that you are the right professional to book for their wedding or event.
  4. On social media: Share your new reviews on social media to quickly reach your audience and build positive brand awareness. A few ideas include, creating a quick post on Instagram, snapping the new review on Snapchat or sharing to Facebook. This is made easy through the Facebook share buttons in the Reviews tab of your WeddingWire account.
  5. On your business cards: Make a lasting first impression by adding a great review sound bite to your business cards. Not only will this help to make you more memorable, but will also show your value, allowing you to stand out from the competition.
  6. In your promo videos: Easily add a quick testimonial right from a happy couple’s mouth with a short video. Video testimonials show a real couple and capture their genuine appreciation for your services which can make a big impact. These can then be shared on your website, social media, etc.
  7. In your wedding show booth: Create materials such as postcards, signage and more to show your reviews in your wedding show booth. This will help make your business stand out from the rest by making a couple to couple connection. Also be sure to showcase any review related awards you have won, such as WeddingWire Rated™ or the WeddingWire Couples’ Choice Awards®.
  8. In your email communication: Consider adding a favorite review to your email signature, as well as a link to your WeddingWire reviews URL. That way, interested couples can quickly click through to read your great reviews, and this will help encourage them to leave you a review post-event by showing that these reviews matter to you!
  9. On your blog: Add the WeddingWire Review Widget to your business’ blog and website to showcase your reviews on those sites. Also consider adding the Review Us button to those sites to encourage past clients to review your business to continue collecting new reviews.
  10. In your photo gallery: Couples love to see photos of your work, and tend to go to that section of your website or Storefront first. Make a lasting impression by posting quick testimonials to those pages to create that visual connection between great reviews and happy couples.

Ready to put your reviews to good use? Visit the Reviews tab of your WeddingWire account to collect more reviews with the Review Collector tool, add your reviews to your website with the Review Widget, and set a customized Review URL to grab some of your best review sound bites for your marketing!

Plus, the more reviews you have on WeddingWire, the more you stand out! Earn badges through the WeddingWire Rated™ review program, which instantly recognizes how many reviews you have and boosts your badge level with each new milestone. Aim to join the 100 Review Club for Pros with over 100 wedding reviews!

» WedInsights: Destination Weddings by the Numbers

In the past, weddings were traditionally expected to take place in a couple’s hometown. Nowadays, couples often meet and live in different cities from their hometown, or they have the resources to travel to a chosen destination for their big day. From a sandy beach in another country, to a gorgeous garden several hours from their city of residence, couples are choosing destinations to reflect their personalities with the surrounding scenery of their dreams.

destination weddings fact sheet

15% of weddings are destination weddings, but a “destination” wedding doesn’t necessarily mean that the celebration is taking place on a faraway island. In fact, a “destination” wedding is considered anything more than 50 miles from the couple’s home. With this in mind, you may have already been a part of a destination wedding and you didn’t even know it!

This recent WedInsights fact sheet gives a glimpse of industry data surrounding destination weddings to get you thinking about opportunities with destination weddings. Our favorite takeaways include:

  • The average number of wedding professionals booked for a destination wedding is 9
  • When deciding on a venue for a destination wedding, 89% of couples say that price is the biggest factor with location being a close second at 87%
  • 50% of couples planning a destination wedding decide to do so for a truly unique experience

Planning a destination wedding comes with its own set of challenges (on top of an already complicated process!), which is why it is important for wedding professionals to understand the motivations and needs of a couple planning this type of wedding in order to better serve them.

For more insights on Destination Weddings read our full Destination Wedding Guide.

 

» Need to Know: The Do’s and Don’ts of Pricing

pricing team

Receiving a question about pricing can be daunting and tricky to navigate. On the bright side, receiving a price inquiry is a definite sign of interest and should be exciting! When a couple makes an inquiry regarding price, you should see it as a buying signal rather than a red flag. If they are reaching out, it means that they’ve vetted you and you’ve made it to the final round, so making an inquiry is simply the next step for them.

Education Expert Alan Berg shared some of his do’s and don’ts of pricing in our July Premium Webinar last week (Premium Members can watch the full recording in their account Education Center). We’ve pulled together a list of his best tips to help equip you for those often-dreaded pricing questions when they hit your inbox.

DO’S

  • Do reply as quickly as possible to an inquiry. If you respond to a potential client within 5 minutes, rather than 30, you are 100x more likely to connect with that lead. Why 5 minutes? That’s fast! By responding in 5 minutes, you can almost ensure that the person is still mentally and physically in the same place rather than having moved on to other things.
  • Do reply on the same platform that they used for their inquiry. The best practice here is to give couples all the possible ways to contact you, let them choose what works best for them, and then promptly reply on that channel.
  • Do acknowledge a question about price, don’t dodge it. If you need more information to give an accurate price, that’s completely fine! Just be upfront and transparent about it. Let them know that you are going to get them an answer, you just need to gather a bit more information about their big day first! Then, make sure to ask questions to start gathering that information to show that you are taking the necessary steps towards getting them that answer.
  • Do provide some pricing information on your website or WeddingWire Storefront. Couples are likely to distort their budget or may have a skewed sense of it (couples tend to underestimate their wedding costs by 40%!). Ideally, your pricing information would be available to them on your website or WeddingWire Storefront before they even reach out. 88% of couples want to see pricing of some sort before getting in contact with a vendor. That means you could be cut from the short list before you even have the chance to talk to them, so don’t hold out.

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» Recovering from a Social Media Crisis

education expert

 

 

Social media is as much a blessing as it can be a curse. While it allows us to gain widespread exposure in ways that were never possible before, it also forces our businesses onto a public stage where we may not always want to appear. Before a social media crisis derails your wedding business, make sure you develop an effective strategy for recovery.

desk workBe Prepared

One of the most effective ways to combat bad press or a crisis situation is to plan ahead for every possible scenario. Begin by listing all of the things you and your team can anticipate going wrong: bad customer feedback, unusual poor performance, weather-related cancellations, or even a competitor badmouthing your services to undermine your reputation. I know it’s hard to think of these things. It’s uncomfortable to anticipate the worst, but so necessary if you’re going to survive.

Ask trusted colleagues to give you ideas of additional scenarios you might not have considered and how they would handle them. The more you flesh out what can go wrong, the better prepared you can be if something actually happens.

Next, outline how you would respond to each crisis. Keep the scenarios and possible responses in a file that you can pull if you’re ever faced with a similar situation. You’ll have to tweak your approach, but you’ll have a bank of great ideas to draw from when you need them most.

React Calmly

When you do respond, especially to negative customer feedback or competitor badmouthing, try to do it as professionally as possible. This will require that you divorce yourself from some extremely natural emotions, but it never pays to react in the heat of the moment. Taking the high road will ultimately reflect positively on you with the people who matter.

If you’re not sure you can separate the situation from your feelings, ask a trusted team member or colleague to read anything you put in writing before you send or publish it. This should include emails and replies to online reviews – things that never really go away, so you want to look good.

Many situations are best handled in-person or via a phone call to the concerned party. Consider reaching out before becoming embroiled in a social media battle. You may be able to avoid additional public debate by going directly to the source. Continue reading