» How to Stand Out in the Evolving Inbox

Email marketing plays a key role in your business’ success, but we know inside the inbox can seem like a scary place. What should you say to keep your clients engaged? What makes your recipients open your email or click on your links? How do you reach your target audience on-the-go?

WeddingWire Education Guru, Alan Berg, and Senior Email Marketing Manager, Matt Byrd, shared tips to effectively communicate with clients through email. Attendees learned how small changes to your email marketing strategy can reap big rewards for your business.

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Be sure to review the full webinar in our Education Center for all the interesting email marketing tips! Remember, all of our past webinars are available in our Education Center to watch at your convenience. Stay tuned for info on next month’s webinar!

» WeddingWire Networking Night Tampa

On Monday evening, local Wedding Pros gathered at 1930 Grande Room for WeddingWire Networking Night Tampa!

At the Networking Night, Pros from the Tampa area had the opportunity to network with other local Pros across all service categories, meet members of the WeddingWire team and listen to a brief educational presentation by WeddingWire’s CMO, Sonny Ganguly. Other networking events have been held throughout the country, with many more to come!

Thank you to all the wonderful Pros who joined us! We’re excited to share highlights from the event including Sonny’s educational presentation, the WeddingWire Education Guide, and great photos from the evening (as seen below).

We would like to say a special thank you to the great event partners who helped make the evening possible:

Finally, congrats to Kimberly Hensley of Kimberly Hensley Events, the winner of a WeddingWire prize pack!

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» Just Announced: WeddingWire World 2013

WeddingWire is excited to announce our second annual WeddingWire World!

Save the date! The one-day conference will be held on July, 29, 2013 in Washington, DC. Come and learn about the latest trends & tools for your business from industry leaders, get one-on-one advice on how to grow your business, and network with wedding industry peers!

Be the first to know! Sign up to stay informed about WeddingWire World 2013 registration, and special access to early bird discounts.

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» Inside WeddingWire: Meet our office pet!

As we like to provide a glimpse into life here at WeddingWire HQ from time to time, we thought you might like to meet one of our newer additions! While some offices may have fish, or maybe even a bird, here at WeddingWire we have a unique office pet. Flashlight, a guinea pig, named by one of WeddingWire CEO, Timothy Chi’s daughters, has found quite a lovely home here in our Bethesda, MD office. It may be a little different to periodically hear the squeaks of a guinea pig in an office, but Flashlight has definitely brought a lot of fun and comfort to the work environment like only a pet can. You’ll see a few shots below of our furry friend, and some of her furry friends!

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» Today Only: Enter to Win 2 Tickets to WeddingWire World!

We’re only a few days away from our inaugural WeddingWire World conference at The Kennedy Center! But, today could be your lucky day! We have reserved a very select number of seats to giveaway to our wonderful Wedding Pros!

You’re invited to enter to win a pair of complimentary tickets for you and a colleague to
WeddingWire World on Monday, July 23rd – just complete the entry form using the link below!
Tickets are valued at $199 each, but if you are one of our lucky winners, you will receive two tickets
and a day full of information, education, and fun with our featured speakers and networking
with our other registered local Wedding Pros.

ENTER TO WIN >>

View the registration page for updated agenda info and speaker details.

Please note: The giveaway will only be open from 9AM to 6PM EST Wednesday, July 18. One entry per business will be accepted. Winners will be notified at 10AM EST on Thursday, July 19, 2012. The giveaway includes (2) complimentary tickets to WeddingWire World. Any additional expenses are the responsibility of the winners.

» WeddingWire Networking Night New Orleans

Yesterday evening, we held our WeddingWire Networking Night New Orleans at the Bourbon Orleans Hotel. Similar to past events in Portland, Nashville, Tampa, Phoenix, Denver, Orlando, Austin, Philadelphia, Miami, New York, Chicago, Detroit, San Francisco, Raleigh, Seattle and Dallas, local New Orleans Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. Additionally, we provided a bit of education to help grow your business from WeddingWire CMO, Sonny Ganguly, who presented on upcoming Social and Mobile trends.

We would like to take a moment to thank the wonderful partners who helped make the event possible:

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» Keys to Managing Business Growth

 

As wedding professionals, we know that this season is a very busy time! Between managing clients and preparing for their special days, to staying on top of inbound requests and sustaining your business, there is very little time to think about developing your company’s future!

Sometimes, you may find that your requests for business have outgrown your man-power. While this is a good problem to have, it is important to find some time to dedicate to expanding your business in order to keep up with the growing demand for your services, while generating more revenue!

Here are a few key considerations to keep in mind while managing the exciting challenges of business growth:

  • Maintain focus on the customer and their experience

Despite how busy you may be, it is important to treat every client like they are your main priority. This will help to develop a sense of mutual respect, and will put your client at ease as they are preparing for their special event. Creating a positive customer experience is critical for ensuring they enjoy your services, and would recommend your business for future events or to friends and family. This helps to continue your business’ growth, while also developing your positive reputation in the industry. Don’t forget to pass their positive feedback along to other engaged couples by asking them to submit a review of your service!

  • Devote time to creating future value and business plans

Set aside some time each week to assess your business. Taking the time to reflect on your ongoing projects and how they are doing, setting your priorities, tracking your budgets and finances and reflecting on your business goals will help you stay focused on your business’ health and capability to grow. Do you need to hire more employees? Do you need more office space, or a company vehicle? Are you charging enough for your services to make it worth your time? By reflecting on your needs from a business standpoint, you will be able to continually assess how your business is doing financially, and determine areas for future growth and change. This will help you to start planning what your business will look like in 18-24 months.

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» WeddingWire Networking Night Nashville

Monday evening, we held our WeddingWire Networking Night Nashville at OZ. Similar to past events in Tampa, Phoenix, Denver, Orlando, Austin, Philadelphia, Miami, New York, Chicago, Detroit, San Francisco, Raleigh, Seattle and Dallas, local Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. Additionally, we provided a bit of education to help grow your business from WeddingWire Education Expert, Alan Berg and Associate Director of Marketing, Meg Cole-Karagory.

We would like to take a moment to thank the wonderful partners who helped make the event possible:

Congratulations to our drawing winner, Linda Davis from Silver Strings! Linda will receive a WeddingWire prize pack and touch-screen Android mini tablet PC!

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» WeddingWire Happy Hour Boston

Yesterday, members of the WeddingWire team gathered at McCormick & Schmick’s in Boston along with local Wedding Pros for a Happy Hour!

Similar to our past WeddingWire Happy Hour events in Westchester, New York City, South Florida, North Jersey, Philadelphia, San Diego and Richmond, Boston Wedding Pros had the opportunity to mix and mingle with other local Pros across all service categories and meet members of the WeddingWire team.

A special thanks to McCormick & Schmick’s for the lovely event space and delicious appetizers and drinks, and Person & Killian Photography for capturing wonderful photo highlights from the evening, as seen below!

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» WeddingWire Tested: User Approved

Develop a strong online presence and stay on top of your business with these WeddingWire tested tools!

From organization and social sharing to analytics and design, these tools will help you take your business to the next level and make your work life a bit easier, while saving you valuable time!

Evernote

Evernote is a virtual notepad service that enables you to save, organize and share notes, images and ideas for future use. You can keep your notes in organized categories, and they can be shared with others. You quickly and easily can access Evernote from your computer, internet browser, and mobile application from your smartphone or tablet.

Wunderlist

Wunderlist is a free, easy to use, collaborative task manager. Keep your personal and professional life on track with this tool, which is able to sync both “to do” lists, and gives the ability to share individual tasks and full lists with other – making collaborating easy!  In additional to accessing the task manager from a PC or Mac, Wunderlist works across popular mobile platforms, including iPhone, Android and iPad, so you can access all your items on the go!

99 Designs

99 Designs is the #1 marketplace for graphic design, and is a resource for basic design needs that you would like to outsource. This is a great tool for logo design, web design and collateral items. You simply create a contest for your design needs and budget, and designers compete to win your business, with your input.

Crazy Egg

Crazy Egg provides web analytics and usability tools that allow you to visually understand your website. A heatmap is an easy way to understand what users do on your site through a visual representation of where users click and actions they take. Crazy Egg’s Confetti feature allows you to distinguish all the clicks you get on your site segmented by referral sources, search terms and more.

» Join Us in Celebrating – WeddingWire Turns 5!

WeddingWire is growing up so fast; we can’t believe it’s already been 5 years and we’ve accomplished so much, thanks to Wedding Pros like you! We have so much to share with you in celebration of this great milestone. Stay tuned for:

  • WeddingWire Through the Years – a trip down memory lane with an infographic of our favorite milestones and memories over the past 5 years
  • When We Were Five – a spotlight on WeddingWire’s stellar Executive Team, here’s a sneak preview: (Can you guess who’s who?)

  • WeddingWire Turns 5: Top Lessons Learned – a webinar, featuring CMO Sonny Ganguly, highlighting the main lessons we have learned as a young startup company and how it can help your business
  • And much more fun and surprises!

But, for now it’s time to cut the cake and pop the bubbly in celebration of our big day. We look forward to celebrating with you!