Staying up-to-date with business and marketing trends is critical to any company, but especially in an industry like weddings where most marketing happens online these days.  But information doesn’t just fall from the sky, it means we have to do some homework.  Finding time to learn something new everyday might not fit into your schedule, Read more…

LinkedIn has been beefing up their advertising platform to bring it more in line with Facebook recently and today on the LinkedIn Blog, they announced that their DirectAds advertising platform has been updated to include CPC (cost per click) ads. Previously, they were just offering impression based ad packages which isn’t ideal to small Read more…

In order to maximize on what Twitter has to offer, it’s important to build your community. To do this you have to start by figuring out what your objective is. Do you want to keep your followers up-to-date on your business? Do you want to share dialogue with followers, maybe potential clients? Do you Read more…

Want to become WeddingWire Rated? Get 3 or more of your past clients to review your services and you become eligible to place the WeddingWire rated logo on your website! It’s a great way to let your past clients speak on your behalf – especially before the flux of new brides hits in the Read more…

Now that the election is finally over and it’s back to reality, the economy is still struggling.  Those in the wedding industry have been relatively fortunate that the wedding industry tends to be more resilient compared to many other industries (think auto industry).   That being said, as a business owner it’s still a time for compassion Read more…

Page titles are essential to your web pages for a several reasons, which include SEO and usability.  Page titles are one of the first items that search engine spiders crawl when indexing your site, so page titles need to be relevant to the content on that page.  Additionally, that page title appears in search Read more…

This past Friday we traveled to Cleveland for the last Running of the Brides event of 2008.  The turn out was great, in fact it was double what they had last year.  A record was almost shattered here as well.  The first sale of the morning happened at 8:16am, the record for quickest sale is Read more…

I’m sure many of you hear the same thing I do: the wedding industry is recession proof.  And indeed there is some truth to that because people will always want to get married.  But as the news seems to get worse each and the stock market continues it tumble downward, being prudent would be a Read more…

Well maybe not all americans, but Cone Inc, a communications company, released the results of a survey they did of 1092 people earlier this month about their social media habits that I found on Search Engine Watch. The results of the survey indicate that 93% of the participants say that a company should have some Read more…

Today, Timothy Chi, our Chief Executive Officer, and Sonny Ganguly, our Chief Marketing Officer, will be keynote speakers at the fifth annual Wedding MBA convention, America’s largest educational event dedicated to the business side of the wedding business. This year’s conference will take place in Phoenix, Arizona, and kicks off on September 22 and concludes Read more…

I read many articles each week on new things in social media and the rest of the Web 2.0 world, but I’ve come across two new companies that make presenting your online documents so much more professional.
The first is called Issuu.com.  This company lets you upload a PDF document and it will turn it Read more…

WeddingWire has partnered up with My 106.1 FM in Philadelphia for a Wedding in a Week contest where one lucky couple will literally have a week to plan their wedding…with the help of WeddingWire’s great vendor base.  The actual wedding will take place on 10/10/08.
This is an interesting contest for us and we Read more…