» How to Choose the Right Industry Association

If you are looking to take your business to a new level, whether you’re new or have years of experience, joining an industry association could be just the game-changer you’ve be looking for. Association memberships grant access to power networking, collaborative relationships and leadership opportunities, all of the tools that can put a great business on the fast track to even bigger things!

Why Join?

Professional associations have a lot to offer. Many local chapters offer regular get-togethers where you can meet like-minded individuals, share ideas, swap stories and exchange thoughts. Some organizations pair these meetings with educational opportunities, prestigious speakers and exposure to new concepts to provide additional support for member businesses.

Some organizations also have national chapters, broadening the available networking opportunities substantially. There are often annual conferences for members and even the ability to attend meetings of other chapters.

Which Association is Best for You?

The events industry has several major associations, all of which support our professionals, and each with a different set of strengths and benefits. Some of the major organizations include:

WIPA

The Wedding International Professionals Association (WIPA) was formed to provide an opportunity for networking and continued education. There are nine chapters around the country and the option of joining “at-large.” The organization offers meetings, mentoring programs, up-to-date information and news for a tight-knit community of professionals.

ILEA

The International Live Events Association (ILEA) is an international association with 51
chapters worldwide. Membership is offered to creative event professionals and offers access to invaluable resources, a career center, exclusive events and the ability to compete for coveted awards.

NACE

The National Association for Catering and Events (NACE) has 40 chapters across the nation and hosts numerous events throughout the year to increase education in the industry and give members a platform to showcase their work to peers. Local chapters offer leadership opportunities as well as regular networking gatherings. The annual NACE Experience conference is one of the industry’s most heralded events and considered a can’t-miss by many.

MPI

Meeting Professionals International (MPI), the largest meeting and event industry association in the world, focuses on high-level education and business practices. The organization’s 90 chapters are located across North America, South America, Europe, and Asia. Members can access a network of peers and many educational opportunities.

You’ll also want to be mindful of locally grown organizations- and remember, you can always take matters into your own hands and create your own opportunities. I founded Tri-Valley Wedding Professionals years ago to fill a need in our community and we’re now hundreds of members strong.

No matter which industry association you choose, an investment will be necessary to become a member. This investment is only worth it if you plan to actively participate by attending meetings, offering your services and seeking leadership roles. There is next to no benefit if you simply pay your dues and never show up. Associations are communities that rely on every member to help make them great.

In addition to those listed above, the events industry has many niche associations, like ADJA for DJs or WPJA for photographers, that offer numerous benefits to members. We recommend doing a bit of research on the associations related to your niche, choosing at least one that appeals to you and fits your business goals, and joining today!

 

Kevin Dennis is the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

 

» 5 People Every Wedding Business Owner Needs on Speed Dial

As the saying goes, “It takes a village.” That sentiment rings true when it comes to owning and operating your own business. You want to surround yourself with smart and capable people that will contribute to your success and growth. Who those people are tend to be a bit different for everyone, but we’ve put together a list from fellow wedding pros on who you may want to add to your speed dial.

Website Consultant
Kylie Carlson of the International Academy of Wedding and Event Planning relies heavily on her website consultant, “Since we are an e-learning company, I speak to my Website Consultant daily for his advice on different things I need to maintain 6 websites and a Learning Management System.” Most of us can relate to running a business primarily through a website, and when emergencies pop up or you need something added quickly, having your consultant’s number at the ready is a must.

Social Media Groups
In the age of social media, sometimes a phone call isn’t needed when you belong to groups of like-minded individuals that you trust. Jenny DeMarco of Jenny DeMarco Photography shares, “I am a part of a group of about 35 peers from all over that met while attending the same workshops and conferences every year. We are diverse in age, experience, income levels, business models, photography styles and much more. We have an online Facebook group that I turn to all the time when I need advice or encouragement.”

Business Partner
When you need a second opinion, or are struggling with some of the bigger decisions, oftentimes the person you should be speaking with is your business partner. “Running a business is often a fast paced environment that needs quick decisions, creative problem solving, and innovative ideas. So I find myself regularly calling the person that I know is just as invested as I am- my business partner.” explains Audrey Isaac of 100 Candles.

Publicist
Kevin Dennis of WeddingIQ doesn’t make any marketing PR decisions without first getting on a call with his publicist, “For us, our speed dial list is really two-fold, because different people are valuable in different areas. Our publicist is the first person we call when it comes to any marketing or insider wedding industry questions, but when I am thinking on a new idea or need advice outside of PR and marketing, I turn to a few trusted veteran peers for help.”

Massage Therapist
You may read this with a confused expression, but relaxation and recharging are an absolute necessity when working in the wedding business. “After a weekend of weddings, you need that massage first thing Monday morning,” says Jennifer Taylor of Taylor’d Events. If not a masseuse, then perhaps call your tennis partner or yoga instructor- whatever you need to do to enjoy a little rest.

Now it’s your turn! Pull out your phone and create a speed dial list that’s right for you.

 

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.

» 5 Things We Learned About the Diverse Needs of Today’s Couples

5 Things We Learned about the Diverse Needs of Today’s Couples’ Photo by Cynthia Rose Photography

Here at WeddingWire, we continually promote the importance of understanding today’s couples, largely millennials who want a personalized experience that might not closely mirror the weddings of yesterday. At WeddingWire World DC on August 14-15, we assembled a panel of trend experts for a discussion about “Understanding the Diverse Needs of Today’s Couples”, including Chezelle Rodriguez, Destination Wedding & Event Specialist at CD Weddings; Jacqueline Nwobu, CEO & Editor-in-Chief of Munaluchi Bride Magazine and Anne Chertoff, WeddingWire Trend Expert.

Attendees were treated to insider secrets on how to appeal to and best serve today’s couples, whether they be straight or LGBTQ, of a different ethnicity or religion. Here are the top five takeaways:

There’s no “I” in team.

Although all couples are looking for different skills and qualities in their wedding vendors, modern couples really want a “wedding team”. That means they’re not just looking for a caterer to come in, set up food and leave. They want to know who you are, what your values are and how you’ll fit into their overall vision. So, don’t be afraid to show your personality to couples on social media!

Little details help when you’re in uncharted territory.

There’s a first time for everything. Maybe you’ve never served a same-sex couple before, but you’ve just signed a contract with a gay couple. Or, perhaps, you’ve mainly done non-denominational ceremonies, but your newest client wants a traditional Hindu wedding. Whatever the case, be sure to approach potential clients with the respect and industry knowledge that made them want to inquire with you in the first place. Of course, it helps to do your research before your first meeting, but, otherwise, be sure to listen actively, remember little things (like their names!) and be courteous — just as you would with all potential clients. Pretty soon, you’ll be confident and familiar with the couple and happy to add a new area of expertise to your portfolio.

Authenticity matters.

Weddings are highly personalized and it’s OK, if not preferred, to specialize in a certain aesthetic or style of wedding. This might mean that you turn down clients, or some clients won’t approach you, but it will also mean that you’ll spend your time working with couples who really enjoy the same style that you do. Millennials in particular are looking for wedding vendors with an authentic approach to their work, rather than a one-size-fits-all chameleon. This might come into play with a more curated Instagram feed or even working with other wedding vendors who have a similar style to create a styled shoot that represents your aesthetic.

Speaking of styled shoots...

They’re a great way to enter a new wedding market. For example, if you’re dying to book your first LGBTQ couple, but don’t have examples to show you know how to shoot or style a wedding for a same-sex couple, consider getting some of your favorite wedding pros together for a styled shoot. However, be strategic. Create a short list of wedding publications or websites where you can submit the styled shoot for maximum exposure before you spend the time and money to produce it. Also, when you’re sharing the shoot, be extra-careful to credit everyone who was involved!

Avoid the cookie-cutter approach. 

This is a phrase you’ve likely heard from a lot of clients — “I don’t want a cookie cutter wedding.” While it’s true that most weddings follow a very similar time schedule (ceremony, cocktail hour, reception, possibly an after party), couples want you to infuse their wedding with their personality and love story. This means listening carefully and asking the right questions, like how did you meet; when did you fall in love; what are some of your favorite things to do as a couple? From here, you’re able to present your client with your vision for wedding details that are meaningful to them.

» 3 Reasons Marketing in Facebook Groups Can Hurt Your Business

Have you ever joined a Facebook Group for local wedding vendors and couples, excited to find a place to connect with potential clients – only to find that every group is flooded with vendor after vendor pitching themselves, each one offering a lower price than the last?

This is a common scene in local Facebook communities, often titled “Wedding Buy/Sell/Trade” or “Yard Sale” groups. Couples will post in these groups looking for vendors, but because it is so easy for anyone to join and market in these groups, it becomes oversaturated with local vendors who fall into the trap of competing to offer the lowest price.

The tricky part is that with so many posts popping up from couples planning their weddings in Facebook groups every day, it is easy to fall into the trap yourself and start commenting on posts that ask for vendors with rates way under your standard pricing.

Here are three reasons this is hurting your business:

  1. Since there are so many vendors trying to quote their lowest rates in an effort to compete for business in these groups, the couples who join and post in local Facebook wedding groups tend to be deal seekers. Of course, this is not always the case, but if you have higher end pricing or simply do not want to discount your rates, it can become difficult to find prospects willing to pay full price. 
  2. If you spend a lot of time in these groups marketing to couples that aren’t your ideal clients, you are losing time that could be spent building your business elsewhere – like updating your WeddingWire Storefront, preparing for bridal shows, or working on a referral program. If you feel like you post and comment often in Facebook groups, but it’s getting you nowhere, try focusing your energy on other avenues that you know work for you. 
  3. Participating in lowest-bidder comment threads in these groups can devalue your work. If you find yourself commenting on every post and handing out discounts to all of the couples who contact you in these groups, it makes your discounted rates the norm – meaning it will become more and more difficult to find couples and get referrals from people who are willing to pay for your full priced packages.

So what should you do instead? Focus on your ideal client. These couples are the ones who are most likely to love the work you do and write reviews that will attract more ideal clients in the future. Think about how your ideal client researches wedding vendors and the unique qualities they are looking for in their search. Then use those things to determine how to market to them and how to convey your brand on WeddingWire, from your photos to your profile description.

Make sure to highlight the characteristics they are looking for in a wedding vendor throughout your profile so that your ideal clients will be even more interested in what you have to offer. Then when you do get inquiries, you won’t feel as pressured to give discounts or “beat” other vendors in the market – all while saving time after leaving those Facebook groups!

» WeddingWire World DC 2017: Recap

Thank you to all of the wedding professionals who joined us for World DC 2017!

Our team was thrilled to host WeddingWire World DC at the Washington Hilton on August 14-15. From engaging educational sessions, to interactive Success Workshops, to the networking reception (and everything in between!), we are still buzzing as we reflect on two amazing days.

Thank you to all of our attendees for the posts, comments, and memories shared! Be sure to catch up on all the action by checking out #WWWorld on Instagram and Twitter. We’ve also picked some of our favorite photos and compiled them in a full album on our Facebook page!

World DC 2017 highlights:

  • Educational sessions on dozens of topics including trends, SEO, hiring, networking, video marketing, personal brand, and so much more!
  • The opportunity for attendees to meet with our Customer Success team members one-on-one during the conference for WeddingWire account advice, tutorials, and more.
  • Main stage and breakout sessions from our WeddingWire Education Experts and Contributors Alan Berg, Meghan Ely, Kathryn Hamm and Bethel Nathan.
  • One of our all-time favorite keynote speakers, celebrity Fashion Director Monte Durham, of Bridals by Lori and TLC’s Say Yes to the Dress: Atlanta, joined us on the main stage and shared his insights into this year’s trends in wedding fashion and styles.
  • Engaging panel discussion on understanding the diverse needs of today’s couples and how to avoid a cookie cutter approach to weddings.
  • Four interactive Success Workshops with in-depth coaching on managing reviews, storefront improvements, new ways to get noticed, and lead replies.
  • The WeddingWire Lounge, including complimentary professional headshots taken on-site by Tania Hossain Photography, a meet and greet speaker table, and interactive booths by GayWeddings, LiveBooks, and WeddingWire 3D venue tours.
  • Special prizes and giveaways throughout both days – two GoPros given out for the best Instagram posts, a new smartphone, and more.
  • A lively Networking Reception, including delicious flatbreads, a fabulous cheese and appetizer spread, open bar, new connections, and a packed dance floor!

Finally, we’d like to extend one more big thank you to all the partners who made World DC 2017 possible:

Bridal Artistry
Elegant Gatherings
Fat Head
In Motion Video
Jason Jani and SCE Event Group
KIND Bars
Life of the Party Entertainment
Party Portraits Photo Booth
Tania Hossain Photography
Rob Ferre, Life of the Party

Thank you again to all the wedding professionals who traveled from far and wide to join us this year.

» WeddingWire Rewards – Bookings for You, Rewards for Your Clients

We recently rolled out a new program that rewards couples for contacting and booking you on WeddingWire! Couples can now earn $25 for every vendor they contact and hire through the WeddingWire website – up to $300.

WeddingWire Rewards is designed to give couples even more of a reason to contact your business, bringing you more leads and bookings. Here’s how it works:

  • A couple submits a lead to your business through WeddingWire Messages and lets us know they’ve hired you.
  • If the couple is not already booked in Messages or within the Clients tab of your WeddingWire account, you’ll receive an email asking you to confirm if you’ve booked them as a client.
  • If you confirm the booking, we’ll reward the couple by sending them $25.

A couple’s receipt of their reward is dependent on your participation in the program, so please try your best to keep your clients’ booking status up to date within your WeddingWire account. WeddingWire Rewards is a great way to build and strengthen relationships with your clients.

Want to let prospective clients know about WeddingWire Rewards? Share on your social channels! You can use one of the pre-drafted posts below.

Facebook, Twitter, or Instagram: Earn up to $300 with WeddingWire Rewards.

Facebook or Instagram: WeddingWire’s new rewards program makes your wedding planning even more rewarding. Earn $25 for each vendor you contact and hire through WeddingWire.

» 6 Ways to Optimize Your Website for Leads

With the amount of competition in the wedding industry, just getting website visits from your local market can be a big win! Once a couple makes it to your site, it’s vital that you guide them to take the next step by submitting a lead. It’s easy to get swept up in your own desires and ideas when building a website, but ultimately you need to think about how couples will view and interact with it in order to drive more conversions.

Your website is a channel that can continually be optimized, just like any of your marketing channels! Read on for six easy ways to optimize your website for generating leads and inquiries.

Reduce form fields

When it comes to creating an easy experience for website visitors, reducing the length and number of fields used is one of the easiest ways to boost conversion rates. The fewer fields the visitor has to fill out, the more likely they are to submit a lead. Inevitably, though, shortening your contact form can be a trade-off – shorter forms generate more leads, but longer forms generate higher quality leads. The key is to give a lot of thought to which fields you truly need and which fields you can forego during this initial contact. At the very least, you’ll want to acquire their name, email, phone number, and wedding date; the rest depends on your service category and routing needs. Just remember: Keep it simple!

Prioritize form placement

If you want your website visitors to submit a contact form to get in touch, give your form top placement on your website. While today’s web users are familiar with scrolling past the “fold” to learn more, placing your contact form above the “fold” guarantees that they’ll see it regardless of their next action. In fact, Education Guru Alan Berg suggests adding a contact form to each page of your website to guide visitors towards submitting an inquiry. Whichever option you choose will ultimately depend on the layout and design of your website, but whatever you do, don’t hide the contact form by placing it too far down on your homepage or creating multiple steps to get to it.

Utilize your reviews

Your WeddingWire reviews are easy to find and evaluate on your Storefront, but if a potential client is looking at your website they should be able to find them there, too. When deciding whether or not to submit a lead through your website, couples are looking for proof that you provide a high quality service and that your past clients were happy with the results. If a couple is reviewing your website, you’ve already made it through several stages of consideration and offering rave reviews from other couples will make the decision easier for them. Select a few of your best reviews and add them to your website to show couples that your service is the best choice. Make sure they are located close to your contact form so a happy client is one of the last things they see before deciding whether to contact you.

Show off your awards

Awards are one of the best ways to lend outside credibility to your business. After all, you can say how awesome your business is, but your opinion isn’t impartial until someone else verifies it! Showcase what sets you apart from your competition by featuring your awards near your form or in the header or footer of your website. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences with wedding professionals. If your business is prestigious enough to be among the top five percent of wedding professionals on WeddingWire, we’ll provide you code so you can easily feature the award on your website for all visitors to see.

Test your calls-to-action

Could the generic text on your button or contact link be the factor that’s driving down conversions? Or perhaps the color of your contact button blends with the rest of your website and is too hard to read? Test the color and text of your call-to-action or submit button to see if your conversion rates differ. Try changing your formal ‘Contact Us’ text to ‘Get in Touch!’, or use a contrasting accent color on the form button to attract more submissions.

*Quick Tip – only change one element at a time (text or color) so that you can track which change makes the biggest impact.

Track and analyze changes

All of these changes will be hard to measure if you don’t have enough information to see what’s working! Tracking the number of inquiries you receive each month is easy enough to analyze, but that’s only looking at one piece of the puzzle. It’s important to also use Google Analytics or another website analytics platform to track how many visitors you receive, how long they’re staying on your website, and how many pages they visit before submitting an inquiry or leaving your website. Keeping an eye on all of these things will help you understand the behavior of your website visitors to make changes that will improve conversion rates and increase time on the site.

Every website is different, and it may take some time to find the right combination that works, but just give it some time. You aren’t likely to see changes in leads overnight, but that doesn’t mean your updates aren’t working! You can always ask for feedback from friends and industry peers, or ask a client to explain what they did or didn’t like during their research. Happy optimizing!

» 10 Creative Ways to Use Your Reviews

Reviews are a key way to showcase your expertise – all from the voice of happy couples! Don’t just collect reviews, make sure you showcase them in creative ways to promote your excellent work. Don’t be afraid to toot your own horn – it’s an excellent way to gain new business!

10 Creative Ways to Use Your Reviews:

  1. On your website: Add your reviews and sound bites from happy couples to your website, and not just on a testimonial page! Consider adding a testimonial on all your website pages – especially your homepage.
  2. In your marketing: Add testimonials or reviews to your marketing collateral. Reviews should be on all important materials that would reach new potential clients. After all, 88% of consumers trust online reviews as much as personal recommendations!
  3. On your packages or pricing info: Reviews and testimonials from past clients are a great addition to your pricing to show the value behind your services. This will also help support the reasoning behind your cost structure, showing couples that you are the right professional to book for their wedding or event.
  4. On social media: Share your new reviews on social media to quickly reach your audience and build positive brand awareness. A few ideas include, creating a quick post on Instagram, snapping the new review on Snapchat or sharing to Facebook. This is made easy through the Facebook share buttons in the Reviews tab of your WeddingWire account.
  5. On your business cards: Make a lasting first impression by adding a great review sound bite to your business cards. Not only will this help to make you more memorable, but will also show your value, allowing you to stand out from the competition.
  6. In your promo videos: Easily add a quick testimonial right from a happy couple’s mouth with a short video. Video testimonials show a real couple and capture their genuine appreciation for your services which can make a big impact. These can then be shared on your website, social media, etc.
  7. In your wedding show booth: Create materials such as postcards, signage and more to show your reviews in your wedding show booth. This will help make your business stand out from the rest by making a couple to couple connection. Also be sure to showcase any review related awards you have won, such as WeddingWire Rated™ or the WeddingWire Couples’ Choice Awards®.
  8. In your email communication: Consider adding a favorite review to your email signature, as well as a link to your WeddingWire reviews URL. That way, interested couples can quickly click through to read your great reviews, and this will help encourage them to leave you a review post-event by showing that these reviews matter to you!
  9. On your blog: Add the WeddingWire Review Widget to your business’ blog and website to showcase your reviews on those sites. Also consider adding the Review Us button to those sites to encourage past clients to review your business to continue collecting new reviews.
  10. In your photo gallery: Couples love to see photos of your work, and tend to go to that section of your website or Storefront first. Make a lasting impression by posting quick testimonials to those pages to create that visual connection between great reviews and happy couples.

Ready to put your reviews to good use? Visit the Reviews tab of your WeddingWire account to collect more reviews with the Review Collector tool, add your reviews to your website with the Review Widget, and set a customized Review URL to grab some of your best review sound bites for your marketing!

Plus, the more reviews you have on WeddingWire, the more you stand out! Earn badges through the WeddingWire Rated™ review program, which instantly recognizes how many reviews you have and boosts your badge level with each new milestone. Aim to join the 100 Review Club for Pros with over 100 wedding reviews!

» WedInsights: Destination Weddings by the Numbers

In the past, weddings were traditionally expected to take place in a couple’s hometown. Nowadays, couples often meet and live in different cities from their hometown, or they have the resources to travel to a chosen destination for their big day. From a sandy beach in another country, to a gorgeous garden several hours from their city of residence, couples are choosing destinations to reflect their personalities with the surrounding scenery of their dreams.

destination weddings fact sheet

15% of weddings are destination weddings, but a “destination” wedding doesn’t necessarily mean that the celebration is taking place on a faraway island. In fact, a “destination” wedding is considered anything more than 50 miles from the couple’s home. With this in mind, you may have already been a part of a destination wedding and you didn’t even know it!

This recent WedInsights fact sheet gives a glimpse of industry data surrounding destination weddings to get you thinking about opportunities with destination weddings. Our favorite takeaways include:

  • The average number of wedding professionals booked for a destination wedding is 9
  • When deciding on a venue for a destination wedding, 89% of couples say that price is the biggest factor with location being a close second at 87%
  • 50% of couples planning a destination wedding decide to do so for a truly unique experience

Planning a destination wedding comes with its own set of challenges (on top of an already complicated process!), which is why it is important for wedding professionals to understand the motivations and needs of a couple planning this type of wedding in order to better serve them.

For more insights on Destination Weddings read our full Destination Wedding Guide.

 

» Social Media Bios That Attract Couples

social bios

Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order to spark couple’s curiosity and intrigue them to learn more, you need to make every character count. Here’s how:

Show personality!

The keyword in social media is social. Couples want to see that your business is operated by people – people who have personalities that they can relate to. If they can immediately get a sense of your style and personality, they will be more likely to like and trust you. Doing this will also help you attract ideal clients, rather than couples who don’t fit your style.

If you’re stuck on how to infuse your personality into your bio, here are a few ideas:

  • Use Emojis throughout your bio.
  • Use exclamation points to show enthusiasm!
  • Write how you would speak. Say it out loud and make sure it feels natural.
  • Include quirky phrases that you regularly use out loud when talking with clients.

Stop focusing on yourself…

Most businesses go straight for the traditional approach of creating a business-focused company bio. They explain what the business does. Sounds like it would make sense, right?

A business focused bio would sound something like this: Bella Photography offers engagement and wedding photography to couples in Florida.

That absolutely describes what Bella Photography does, which is great, but there are a lot of photographers out there who shoot weddings. How are Bella Photography services any different? How would hiring Bella Photography over someone else benefit a couple?

You need to differentiate yourself quickly so that you don’t lose the attention of a potential client when they come across your social media profile. Continue reading

» WeddingWire Networking Night Westchester

This week, local wedding professionals gathered at The Davenport Mansion on the Sound for WeddingWire Networking Night Westchester!

At the Networking Night, wedding professionals had the opportunity to enjoy breathtaking panoramic waterfront views of the Long Island Sound while networking in the historic and recently renovated mansion. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Rabbi Andrea Frank from Rabbi Andrea Frank – The Jewish Wedding Traveling Rabbi!

» WeddingWire Networking Night NYC

This week, local wedding professionals gathered at Tribeca Rooftop for WeddingWire Networking Night NYC!

At the Networking Night, wedding professionals had the opportunity to enjoy a beautiful NYC skyline view, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

  • The beautiful event space, delicious appetizers and beverages provided by Tribeca Rooftop
  • Gorgeous photos from the evening captured by Silverfox Photography & Entertainment
  • Fun & upbeat DJ services provided by Hank Lane Music
  • Stunning floral arrangements by Floral Sentiments
  • Our WeddingWire logo sprinkled throughout the event space via decals on the doors and elevators provided by “I DO” Wedding Decals
  • AV services provided by AV Workshop

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Sharryann from A Little Bit Fancy!