The warmer months mean peak wedding season, which means spending less time at your desk and more time preparing for upcoming weddings. During this busy time, it’s easy to forget about posting to your social media accounts or responding to that message you got on your Facebook page.
However, wedding season gives you the opportunity to stand out among competitors who completely neglect their social media during this time, as well as impress couples who are planning their weddings for winter or next year’s peak season. Here’s how to keep up with your marketing and be a social media rock star throughout wedding season:
Narrow your focus
You don’t need to be on every social media platform to be effective. All you need is three: Facebook, Instagram, and Pinterest. That’s right – I give you permission to ditch Twitter and LinkedIn (at least for the time being!) and focus all your efforts on only three platforms.
Why these platforms? Our research shows that Facebook, Instagram, and Pinterest are the top three social media sites visited by engaged couples. Furthermore, 89% of couples say that they visit Facebook pages of vendors that they are considering for their wedding and 96% use photo sharing sites like Pinterest and Instagram for wedding inspiration.
Post often & consistently
Social media algorithms favor accounts that post often and consistently. This means that if you take a week off from posting, the next photo you publish is going to be seen by far fewer people, and you’ll get much less engagement than normal.
How often should you post to be effective? You should be posting on Facebook at least 3-4 times per week, but 5-7 times per week will help you reach the most people. Post at least once per day on Instagram, and pin at least 15 times per day on Pinterest. I know this sounds overwhelming, but scheduling tools can make it super easy to manage and keep up.
Plan and schedule content in advance
Imagine glancing at your phone near the end of your day to find dozens of ‘likes’ and comments from brides on a photo posted to your Instagram that day. The best part? You don’t need to touch the Instagram app once for this to happen!
How is this possible? Social media tools like Buffer and Hootsuite (both totally free!) allow you to schedule content for your social media accounts in advance, this way you won’t have to worry about remembering to share something or forgetting to post for weeks. Tools like BoardBooster or Tailwind allow you to pin tons of content on autopilot, so you never even have to look at your account the entire wedding season.
Here’s how to get started: Sign up for an account with Buffer or Hootsuite and link your Facebook and Instagram business accounts. Set aside one hour per week to sit down and schedule your next week of content for both accounts. Pro tip: Don’t schedule the same content for both platforms. Mix up the photos and articles you share so that potential customers have a reason to follow you in both places!
Next, sign up for a BoardBooster or Tailwind account and link your business’s Pinterest. Set your account to automatically pin relevant content to each of your boards daily. If you use BoardBooster, you can also set your boards to ‘loop’ pins. This means that BoardBooster will recycle old pins, pushing them to the top of your boards. Once you set this up, your Pinterest following and engagement will start to grow without even lifting a finger for the rest of wedding season!