To kick off Pride month this coming June, our webinar this month focused on how to stand out to same-sex couples for wedding pros who are serving all types of loving couples. This month’s webinar taught our listeners important updates on the changing legal landscape of gay marriage, the do’s and don’ts of presenting your business to same-sex couples, and how to maximize both your WeddingWire and GayWeddings.com accounts.
As usual we invited our premium members to listen to our webinar, but we also invited our lite members who have opted in to being listed on GayWedding.com. Kathryn Hamm, President of GayWeddings.com, and Sonny Ganguly, Chief Marketing Officer at WeddingWire, hosted the webinar on how to better serve and reach same-sex couples for LGBTQ-friendly Pros.
What you should do:
Understand the couple and their needs. The LGBTQ community is a powerful community and you want to make sure you understand their culture and politics. Know the difference between the evolving labels and be familiar with the evolving legal landscape in your home state.
Maximize your WeddingWire and GayWeddings account. For starters, make sure that you have opted in to be listed on GayWeddings’ vendor inventory. Next, make sure you customize your GayWeddings account photo with an inclusive profile image. This should be an image of same-sex couples, an image that showcases your services like a venue or favorite cake, or a marriage equality image such as the Wed We Can badge.
Use inclusive language. Be mindful on your website and marketing materials to address all types of couples. As mentioned before, WedingWire uses the word couple rather than bride or groom to be inclusive.