Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next!
Here’s what you need to know for social media news and updates from September 2013!
Facebook Plays with Auto-Play
Facebook is testing videos that play automatically on mobile, similar to how Vine and Instagram default their videos. The videos will be silent when they appear in a user’s newsfeed, but have the option to be expanded and un-muted when clicked.
This option will only be available for individual users during the test, but Facebook said it would “explore how to bring this to marketers in the future.” The social network is taking it slowly when developing this feature, as it would dramatically change the user experience.
In addition to users showing off videos with auto-play, Facebook is planning on offering this functionality to advertisers. This means ads would play automatically as well, stopping only when the user scrolls past them in the newsfeed.
Twitter’s Next Major Upgrade
Twitter is planning its next move in the wake of its IPO announcement – a complete overhaul of its mobile apps. Twitter is trying to tap into the highly-engaging visual content that Facebook, Instagram, and Pinterest have already adopted.
The new design will enhance the visual experience for users, most notably adding a photo stream. The traditional four tabs at the bottom of the app’s screen will also be replaced with swiping functionality to get to the different streams. The Twitter feed we all know and love will stay, as well as the Interactions stream, with a few tweaks.