» You’re Invited: WeddingWire World

We are very excited for the upcoming inaugural WeddingWire World conference, and hope to see you there!

Exclusively for WeddingWire members, attendees will have the opportunity to join the WeddingWire team and guest speakers for a full day of education, networking and fun on July 23rd at The John F. Kennedy Center for the Performing Arts in Washington, DC!

Learn more about the event, and register today here. Please keep in mind space is limited, and early bird pricing ends on Friday, July 6th.

Don’t miss the opportunity to learn how to better your business through education and new WeddingWire tools built to help you succeed!

 

 

» Featured Pro Tweets

In our Featured Pro Tweets series, we highlight tweets from Wedding Pros, like you, that we receive to @WeddingWireEDU. We love to hear from you! Please continue to share your great wedding industry tips, insights, WeddingWire feedback and thoughts with us!

Don’t have a twitter account? Check out our Social Media Checklist for paying members to help you get your social media accounts set up, and get started with some pre-formatted messages for your business based on your account activity. For example, promote your recent reviews, awards such as WeddingWire Rated, and endorsements you’ve received!

https://twitter.com/VT_Faith/status/215172242735243265
https://twitter.com/miafarahbeauty/status/215179830210203648
https://twitter.com/GoodrichGourmet/status/215178036562239489
https://twitter.com/SightnSound/status/215174817681391616

» Request and Track Reviews with the New Review Collector Tool

WeddingWire just made it even easier to get more reviews! Our new Review Collector Tool makes it simple for your business to get more reviews, and also track your requests from past clients.

Get More Reviews

  • Request reviews from your past clients with a simple and customizable email template
  • Import your contacts with ease directly from Gmail, Yahoo, AOL, Windows or a CSV file
  • Get a personalized review URL to send to past clients or add to marketing collateral
  • Add a new Review Us button to your website or blog to remind your clients to review your services

Track Your Requests

  • As a paying member, we will send email reminders on your behalf to clients who haven’t responded
  • Check out the status of your requests and see how many have been sent, opened and completed
  • Easily view your new reviews and respond to thank your past clients

Showcase My Reviews

  • Share your awards based on your reviews, including WeddingWire Rated
  • Add the My Review Widget to your business website, which is automatically updated with new reviews
  • Place a unique QR code on your website or blog so customers can use their phones to quickly access your Storefront and reviews

We are very excited to help your business grow and connect to new potential clients by generating more past client reviews! Check out the new Review Collector Tool in your account, and get started today!

Have questions? The WeddingWire team is here to help!

» Inside WeddingWire: Official Employee Mugs

As we have mentioned, the WeddingWire Headquarters has been a very busy place this year! Recently, at our monthly “All Hands Meeting,” where the full staff comes together for department updates, to introduce new employees and to discuss upcoming events, WeddingWire CEO, Timothy Chi, had a surprise for the company.

Each team member was given an Official WeddingWire Employee Mug! Each mug has a unique employee number based on the order of when each person was hired. Not only will this help to keep track of everyone’s own cup o’ joe, but is also a fun way to reflect on when each person joined our ever-growing team!

Find below two team members showing off their very own mugs!

 

» Nation’s Leading Wedding Review Site Launches WeddingWire Rated 2012

WeddingWire is excited to unveil WeddingWire Rated 2012, the annual ratings program that recognizes wedding professionals across the country for their commitment to service. WeddingWire is the most recognized and trusted brand among engaged couples, as they start their search for local wedding professionals. The ratings program is based on hundreds of thousands of recent newlywed reviews of over 200,000 wedding professionals in the US and Canada, across 20 different service categories, from wedding venues to wedding photographers.

If your business is WeddingWire Rated for 2012, make sure to get the official badge and share the news with your community! Just log into your WeddingWire account and visit the Reviews tab to get the custom HTML code for your badge. Then add it to your website or blog to showcase this great honor!

Check out the Press Release for full details!

» Inside WeddingWire: Bursting at the Seams!

Here at the WeddingWire Headquarters, things have been very busy! As our talented team continues to grow, we are running out to office space and need to do some re-arranging to make room for our new employees!

Currently, at our Headquarters located in Bethesda, MD, just outside of Washington, DC, we have offices on three floors of our building. Today is moving day! In order to make room for all the members of our various teams, including account management, marketing and development, we are re-arranging and re-decorating to find a special place for everyone.

Here’s our “before” picture:

» Keys to Managing Business Growth

 

As wedding professionals, we know that this season is a very busy time! Between managing clients and preparing for their special days, to staying on top of inbound requests and sustaining your business, there is very little time to think about developing your company’s future!

Sometimes, you may find that your requests for business have outgrown your man-power. While this is a good problem to have, it is important to find some time to dedicate to expanding your business in order to keep up with the growing demand for your services, while generating more revenue!

Here are a few key considerations to keep in mind while managing the exciting challenges of business growth:

  • Maintain focus on the customer and their experience

Despite how busy you may be, it is important to treat every client like they are your main priority. This will help to develop a sense of mutual respect, and will put your client at ease as they are preparing for their special event. Creating a positive customer experience is critical for ensuring they enjoy your services, and would recommend your business for future events or to friends and family. This helps to continue your business’ growth, while also developing your positive reputation in the industry. Don’t forget to pass their positive feedback along to other engaged couples by asking them to submit a review of your service!

  • Devote time to creating future value and business plans

Set aside some time each week to assess your business. Taking the time to reflect on your ongoing projects and how they are doing, setting your priorities, tracking your budgets and finances and reflecting on your business goals will help you stay focused on your business’ health and capability to grow. Do you need to hire more employees? Do you need more office space, or a company vehicle? Are you charging enough for your services to make it worth your time? By reflecting on your needs from a business standpoint, you will be able to continually assess how your business is doing financially, and determine areas for future growth and change. This will help you to start planning what your business will look like in 18-24 months.

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» 7 Marketing Mistakes Event Professionals Make

Yesterday, WeddingWire Education Expert, Alan Berg,  joined Wedding Wire CMO, Sonny Ganguly, to present ‘7 Marketing Mistakes Event Professionals Make’ as part of our monthly webinar series.

Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This month’s webinar focused on:

  • The 7 most common marketing mistakes that event professionals make, and how to avoid them
  • The biggest mistake that WeddingWire Pros make
  • How reviews impact your business
  • Communicating with clients in a digital age

All of our past webinars are available in our Education Center for upgraded Pros. Stay tuned for more information about our next webinar in July, ‘Entering the Mobile Revolution: 5 Ways to Prepare Your Business’!

» WeddingWire Networking Night Portland

Yesterday evening, we held our WeddingWire Networking Night Portland at McMenamin’s Crystal Ballroom. Similar to past events in Nashville, Tampa, Phoenix, Denver, Orlando, Austin, Philadelphia, Miami, New York, Chicago, Detroit, San Francisco, Raleigh, Seattle and Dallas, local Portland Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. Additionally, we provided a bit of education to help grow your business from WeddingWire CMO, Sonny Ganguly, who presented on upcoming Social and Mobile trends.

We would like to take a moment to thank the wonderful partners who helped make the event possible:

Congratulations to our drawing winner, Faith Adams from Vibrant Table Catering & Events! Faith will receive a WeddingWire prize pack and touch-screen Android mini tablet PC!

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» Featured Pro Tweets

In our Featured Pro Tweets series, we highlight tweets from Wedding Pros like you that we have received to @WeddingWireEDU. We love your feedback, and please continue to share your wedding industry tips, insights, feedback and thoughts with us!

Did you know there are now 175 million tweets sent per day? If you are not yet on twitter, now is the perfect time to get started! Check out our Social Media Checklist to help you get your social media accounts set up.

https://twitter.com/HarperSEAMS/status/212328742171836418
https://twitter.com/DeliteEntertain/status/205027853593612290

» Create a Stand-Out Storefront

Make a great impression! Your WeddingWire Storefront is the first thing that engaged couples see when searching for their perfect vendors, so be sure to wow them and stand out from the competition with these top tips:

  • Choose a bright Storefront image that shows off your services and catch the eye of potential clients
  • Make it easy to find your contact information
  • Highlight one of your best reviews
  • Showcase your past work with images and video
  • Bring your business to life with a personalized theme and links to your social media accounts
  • Share your story in your About Us and connect with couples on a new level

Click here for step-by-step information on how to maximize your WeddingWire Storefront for your business!

 

» WeddingWire.com + GayWeddings.com Celebrated Wed We Can at DC’s Capital Pride Parade

Each June, Gay Pride is celebrated at Pride festivals and parades in communities all over the country (and world!). This past Saturday, June 9, WeddingWire and GayWeddings.com celebrated Pride and our partnership with the LGBT community of our Nation’s Capital, with our Wed We Can campaign.

Members of the WeddingWire and GayWeddings.com team participated in the festivities with same-sex couples from all over the US and distributed bright t-shirts and even brighter stickers! For more Pride Month celebration, check out kick-off post from Kathryn Hamm, President of GayWeddings.com.

Here are some photos highlighting Capital Pride 2012 and Happy Pride!

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