» The 5th Annual Mashable Awards – Vote for Us!

We’re very excited to announce that WeddingWire’s CMO, Sonny Ganguly, is a finalist in The 5th Annual Mashable Awards as “Must-Follow Business Personality on Social Media”! Mashable recognizes companies, people and projects that have made the biggest impact on the digital landscape this year with their Annual Mashable Awards.

Sonny Ganguly steers the social media wheel at WeddingWire, so please join us in supporting the innovative, digital and social media features of WeddingWire by voting for Sonny! Voting ends on December 16th and winners will be announced on December 19th. (One vote per category per day is accepted.)

Click here to vote!

 

» See you at ISSE Mexico!

See WeddingWire CMO, Sonny Ganguly, and a wide variety of other industry leaders speak at ISSE Mexico in Riviera Cancun, Mexico from December 5th through December 8th at the Now Sapphire. ISSE Mexico offers many speakers and breakout sessions promised to inspire and educate you! Not only will you get a break from the cold weather, you’ll have the opportunity to “network and hang out with like-minded wedding entrepreneurs during relaxed general sessions, parties, and breakout sessions on the beach!” Click here for more event details.

There are a few spots left! Want to join in the fun? Email stacie@inspiresmartsuccess.com to register!

General Sessions and Breakout Sessions include:

  • Effective Goal Setting & Selling your Value
  • What you Need to Know BEFORE spending your $ on Advertising
  • Defining your Identity and Perfecting your Brand
  • Embracing Entrepreneurship & Creating that Work/Life Balance
  • Staying Relevant through Social Media & Mobile Outreach
  • Getting Published and Getting on TV
  • Elements and Designs for Stylized Photography
  • Behind the Scenes of Wedding Planning
  • The Secrets of Successful Blogging
  • Taking your Paper Company to the Next Level
  • Florists and Designers: Bringing your Vision to Life
  • Special Private Session for ISS Mentoring Members
  • And MUCH MORE

» HOW TO: Conquer Your Fears #3

In our first two posts we covered how to deal with the fears of making a negative first impression and rejection. Here is fear #3 of 3 of how to combat the sometimes frightening sales aspect of being a Wedding Pro.

3. You’ll seem pushy. You’ve dealt with a pushy salesperson before right? We all have and usually it doesn’t go in their favor. The added pressure (especially when dealing with a wedding) is definitely something to avoid. When dealing with potential clients, take care to maintain the balance between confident and prepared versus pushy.

A good tactic is to remain conversational. Learn about a bride’s requirements and concerns by asking questions and then offering information as to how your products or services can help. By doing so you will develop more of a relationship and sense of trust with your customers, which will boost your chances in making a sale.

For more details, read the full article here.

» HOW TO: Conquer Your Fears #2

As we mentioned in our first post, many times the sales aspect of your job as a Wedding Professional can be quite daunting. Here is fear #2 of 3 and how to combat it.

2. Rejection. You know you can’t be successful with 100% of potential clients, but still those who say know may put a bit of doubt in your mind. It is important to remember that not everyone is going to be the best fit for your business. Sometimes, it might even be important for you to reject and inquiring bride who you know you may not be worth the time/money/effort.

When rejection does bare its head (and it will) it is important to try to understand the reasons behind it and use that as feedback to evaluate your offering on a big picture scale. You may need to refine your offerings or presentation. And finally remember, usually after you confront your fear and get it over with, you will realize it really wasn’t that bad in the first place!

For more details, check out this article.

 

» 10 Steps to Build Your Rep

Yesterday, WeddingWire CMO, Sonny Ganguly, presented ’10 Steps to Build Your Rep’ as part of our monthly webinar series. Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny helped listeners learn:

  • Key tools to track what people are saying
  • Skills to manage conversations
  • Strategies to engage your clients
  • The benefit of client testimonials
  • How positive reviews can lead to success

All of our past webinars are available in our Education Center for upgraded Pros. In December, Sonny will discuss What’s Next in Tech.

» HOW TO: Conquer Your Fears #1

It’s common for you to have concerns when talking to potential clients and hoping to win their business. Many Wedding Pros may find the pitch of your product or service to be one of the most difficult aspects of your job. Over the next week we will outline 3 top fears – and how to combat them.

1. You will make a negative first impression. 

Especially in the wedding industry, we all know how important a first impression can be. The fear that a negative one could ruin the opportunity for business can be a big one. The best way to fight this fear is by showing credibility to potential clients. Do this through your behavior and appearance as well as in more tangible ways.

  • It’s always a good idea to smile, engage in eye contact, and keep open posture.
  • Show off your past work to give brides the idea that, “if you can do that, you can definitely do what I want!” Give examples and show photos.
  • Share your past client reviews! Hearing from other real brides can help push a client over the edge. If so many people thought you did such a great job, won’t she too?

For more details on this and some other top fears, read the full article.

» WeddingWire Networking Night Dallas

This past Monday was our WeddingWire Networking Night Dallas at Cityplace. Like our past events in Philadelphia, Miami, New York, Chicago, Detroit, San Francisco, Raleigh and Seattle, local Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. We also included a bit of education to help grow your business, as WeddingWire CMO, Sonny Ganguly, presented on upcoming Social and Mobile marketing trends.

We would like to take a minute to thank the wonderful Wedding Pros who helped make the event possible:

Congratulations to our drawing winner, Kimberly Rhodes from Hitched Events! She will receive a WeddingWire prize pack and HD flip video camera.


Continue reading

» HOW TO: Create a Google+ Business Page

Google has finally launched the ability for businesses to create a Google+ page. Here is your quick and easy how-to:

1. Visit http://www.google.com/+/business/

2. Choose your Business Category from the left hand side

  • Local Business or Place (Hotels, restaurants, places, stores, services)
  • Product or Brand (Apparel, cars, electronics, financial services)
  • Company, Institution or Organization (Companies, institutions, organizations, non-profits)
  • Arts, Entertainments or Sports (Films, TV, music, books, sports, shows)
  • Other

3. Enter Your Information

The fields available to you will depend on which category you selected in the previous step.

4. Add a Tagline and Photo

Note the 10 word maximum for your tagline!

5. Tell Your Circles

Now you can spread the word to your friends and fans on Google+.

 

That’s it! Now get started on spreading the news.

» Join WeddingWire at Mon Cheri Academy

Atlanta Convention Center | Atlanta, GA

We’ll be at Mon Cheri Academy this year, and thought you might want to join us! Mon Cheri’s 7th Annual Sales Training Seminar is Monday, December 5th through Wednesday, December 7th.

All Mon Cheri Academy attendees will have the opportunity to learn from industry leaders, meet with top designers and network with other Pros.

We invite you to:

  • Listen to Sonny Ganguly, WeddingWire’s CMO, present the Future of Social & Mobile Marketing
  • Join us on Monday evening for the Mon Cheri dinner and a champagne toast
  • Meet and mingle with members of the WeddingWire team and industry leaders

Registration $249 | Tiered pricing for groups | Space is limited

Click here to register or get more information. We hope to see you in December!

» 5 Ways to Improve Your Inbound Marketing Now

Most of your time is spent getting ready for an upcoming event or wrapping up a previous one, right? Who is thinking about how to make sure the bookings keep coming in? It is important to keep your inbound marketing efforts in mind, though they take time, it will help ensure you are staying busy and getting more business!

We’ve listed a few quick actions you can take now to improve your inbound marketing efforts in a flash:

1. Respond. Engage through social media with your fans and followers. Comment or post or tweet at your customers, even just to say thank you! Building a more personal relationship through social media can help you convert those followers into clients or referral business.

2. Call Action. Use a clear call-to-action, or CTA, everywhere you go. In email, blog posts, and especially on your website. If you want someone to contact you to get more information, make sure it’s obvious and easy for them to do so!

3. Link. By linking to your own content on another part of your website or blog, you will retain visitors for a longer period of time. Just make sure that what you are linking to is relevant.

4. Share. We’ve said it before and we’ll say it again, You-Twit-Face. We promise we aren’t calling you names! It’s important for your business to go social on YouTube, Twitter, and Facebook. In the new social revolution, these tools are some of your most effective.

5. Bold. This is one of the fastest ways to make a difference. Draw attention to the most important part of your page so that visitors can see the jist of what you offer in 5 seconds or less.

Want more? Check out the full article here.