» Give Your Storefront a Facelift

Update your look on your WeddingWire Storefront with different Themes. It’s easy for you to select a new theme to match your main image and brand. Just log in to your WeddingWire account, click on the Storefront tab, and click “Change Theme.” You’ll see a variety of options and font colors to choose from!

For more ways to update your profile, check out this post on HOW TO: Update Your Main Image.

» What is Neuro-Marketing? Why We Do What We Do Part II

This post was written by Jim Jubelirer, the owner of ActionCOACH Business Coaching, which helps business owners increase their business performance and personal satisfaction. For more information about ActionCOACH, click here.
____________________________________________________________________

Conduct a review of your business practices and products. Are they easy to understand, easy to use? Are customers leaving because they have a hard time doing business with you? Do you have tools to track the reasons why people stop doing business with you? Now, consider novelty: what are you offering that is new or different? What are you doing to stand out from your competitors? Are you making an extra effort to reward long-term, loyalty customers with premium offers and exclusive promotions?

If you want to grow your business, consider these two neuromarketing insights.

• Curves attract and sharp edges repel. Think of the original glass Coke bottle (curvy, right?) Grocery stores are making the end-­cap displays (the shelves at the end of each aisle – usually used for promotional or high­‐volume items) more rounded.

• Multi-­sensory experiences stimulate multiple areas of the brain. Consider the use of sound, sight, and smell in your store or personal interactions. Would your employees look better in uniforms or wearing branded logo shirts? Does your workplace project the professional image you want to attract your target customers?

» What is Neuro-Marketing? Why We Do What We Do Part I

This post was written by Jim Jubelirer, the owner of ActionCOACH Business Coaching, which helps business owners increase their business performance and personal satisfaction. For more information about ActionCOACH, click here.
____________________________________________________________________

Neuroscience is the study of the brain and how it controls our behavior. Neuro-marketing is the application of neuroscientific research to marketing and advertising messages. Neuro-marketing uses brainwave, eye-tracking and skin conductance measurements to create a deeper insight into shopper behavior.

Companies like Coke and GM spend billions of dollars each year to market their products and they want to know whether their ads are effective. Nielsen, the audience measurement firm, combines neuroscience with experience in consumer research and purchase decision-making. According to Nielsen, up to 90% of purchasing decisions are made sub-consciously. Often, the customer then spends time and energy finding ways to rationalize or explain their purchase. These post-purchase rationalizations may not be very accurate if the customer is unaware of their own sub-conscious drivers.

Our brain processes 11 billion bits of sensory information per second, yet we consciously remember only 100 bits of information per second. We have developed two important coping skills to process
this information gap:

• We spend less time trying to understand something if it is complicated or difficult, and
• We focus on novelty, looking for the degree to whether something is new and/or memorable.

 

» Sonny’s Top 10 Predictions for the Future of Technology

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
____________________________________________________________________

Wayne Gretzky, one of the greatest hockey players, said, “A good hockey players plays where the puck is. A great hockey player plays where the puck is going to be.” The same goes for our businesses and the impact of technology. A good wedding business plays where technology is today. A great wedding business plays where technology is going to be!

Here is a quick recap of my Top 10 Predictions for the Future of Technology:

» WeddingWire Networking Night Seattle

This past Monday was our WeddingWire Networking Night Seattle at EM Fine Art. Like our past events in Philadelphia, Miami, New York, Chicago, Detroit, San Francisco, and Raleigh, local Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. We also included a bit of education to help grow your business, as WeddingWire CMO, Sonny Ganguly, presented on upcoming Social and Mobile marketing trends.

We would like to take a minute to thank the wonderful Wedding Pros who helped make the event possible:

Congratulations to our drawing winner, Shae Meehan from Whidbey Party Girls! She will receive a WeddingWire prize pack and HD flip video camera.


Continue reading

» Prediction for the Future of Technology #10

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
____________________________________________________________________

We live in a world like never before. In the last five years, we have shared the details of our lives with our friends, family and sometimes strangers on sites like facebook and twitter. The challenge is that we have no idea what repercussions will be down the road.

College students who share their photos on facebook may one day want to run for political office, but all the details of their lives will be accessible to the media and to the public. We will start to care more about our privacy and what gets shared with our different circles. There will be more privacy controls in the future, but we will also change our behavior to be less in the public eye.

» Prediction for the Future of Technology #9

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
____________________________________________________________________

This year, for the first time more smartphones will be sold in the U.S. than laptops and desktops combined. This is a signal for 5-10 years down the road where our main computers will actually be our cell phones.

As mentioned, cloud computing will allow us to access our information anywhere and from any device, which will make our small smartphones more powerful than today’s very best computers. You will no longer need to drag along a heavy laptop or have an unsightly computer. Your phone will be able to connect to any monitor and access your information easily.

» Prediction for the Future of Technology #8

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
____________________________________________________________________

Currently, we store our information and files on hard drives and usb drives, all of which are tied to a physical device. It is difficult to access our information when those devices are not with us. Our information will all shift to the world of cloud computing.

That means that you’ll be able to access you information from anywhere, whether on a laptop or your mobile phone. The song you love will always be accessible whether you’re in your car or in another country!

» Prediction for the Future of Technology #7

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
____________________________________________________________________

If you have seen the TV show Knight Rider in the past you will remember ‘KITT,’ an intelligent, talking car. Well, that day where you talk to your car is upon us. Toyota has launched a social networking service for its vehicle owners called ‘Toyota Friend.’ It allows you and your car to talk to each other. You may receive a message saying that your Prius’ battery isn’t charged or that the 10,000 mile service is coming up. You can then send a message back to your car saying that you’re sorry and you’ll take them to the mechanic soon!

This is not the stuff you watch on TV; it is available in real life. Apple’s latest iPhone 4S has a feature called Siri, which is a personal assistant built into the phone. You’ll be asking your phone for directions, to send a text or to find a restaurant. We will talk to the things we own and it won’t seem crazy!

Watch the new Siri technology in the video below:

» Go Mobile: How To Mobilize Your Business Today

Yesterday, WeddingWire CMO, Sonny Ganguly, presented ‘Go Mobile: How to Mobilize Your Business Today’ as part of our monthly webinar series. Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny helped listeners learn:

  • The importance of mobile and why your website is no longer good enough
  • Why you need to mobilize your business this year
  • The easiest way to create your own mobile site

All of our past webinars are available in our Education Center for upgraded Pros. In Novemeber, Sonny will discuss Top 10 Ways to Manage Your Online Reputation.

To learn more about how to ‘Go Mobile’ today, check out our new Mobile tool  that creates a mobile version of your website for you!