» Mobilize Your Business Today

Did you know by 2014, more people will access the internet from mobile devices than from desktops and laptops combined? That’s just around the corner! The importance of mobile is increasing daily and that’s why WeddingWire has made it easy for you to mobilize your website – for free!

Our new tool creates a mobile version of your website for you. All you need to do is copy the unique HTML code provided and paste it on your website. That’s it! The code automatically optimizes your website for mobile devices to create a sleek version of your website to reach brides on-the-go.

Stay at the Forefront of Technology
Simply copy and paste the code onto your website and impress your mobile visitors. Your new mobile site will be automatically optimized across all types of mobile devices and the latest technology.

One Touch to Contact Your Business
We’ve made it easy for your mobile visitors to contact you! Potential customers viewing your mobile website are one touch away from calling, getting directions, or contacting your business.

Perfectly Tailored for Your Business
Your main image, reviews, portfolio, and about us section are taken directly from your WeddingWire Storefront, which means your mobile site will always be up to date with the latest information.

Visit the Mobile tab of your account to go mobile today!

To learn more, visit the Mobile section of our Pro Education Guide, available here.

» Brides.com Local Vendor Directory is now powered by WeddingWire

WeddingWire now powers the local vendor directory and reviews on Brides.com, enabling your business to reach even more engaged couples across the #1 Wedding Network! The WeddingWire vendor directory is live on Brides.com and engaged couples can now search to locate your business from this leading wedding site.

As the WeddingWire and Brides.com teams have been hard at work transitioning accounts over to the WeddingWire platform, you should receive an email in the coming days with details about your specific account.

As an advertiser, you can easily log in to your WeddingWire Storefront to preview your listing on Brides.com.

For more details on this partnership, please view our FAQ page.

» 7 Tips for Improving Your Website’s Readability

Thinking about creating your own website or blog for your business?  Take a look at these simple tips that can help you make sure your readers are able to find the most critical information on your site as quickly and easy as possible.

1.  Keep it simple.  Internet readers in the digital age tend to look for keywords, skip around the page,  and have lower attention spans than in the past.  Be straightforward with your content, don’t include excess information, and avoid long paragraphs and sentences.

2.  Use More Headings  to Separate Content.  Studies have shown internet readers also read in blocks, and will try to focus in on exactly what the reader is looking for.  They will often skip over words and search the pages in an “F-shaped pattern”.  Start by outlining what you would like to cover on your page to determine when it is necessary to insert short, concise headlines.

3.  Make Your Site Easy to Scan.  Design the layout of your site by taking into account your readers will often skim your site.  The inverted pyramid writing style demonstrates where to place your most important information in your content so the reader sees it first.

4.  Take Advantage of Bullets and Text Formatting.  Using bullets and text formatting, such as bold or italicized text, can attract readers attention and help highlight the most important information.

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» Recap: WeddingWire at Wedding MBA

The WeddingWire team had a great time at Wedding MBA last week. CEO, Timothy Chi, and CMO, Sonny Ganguly, gave three presentations on the topics below:

The Tech Report: The Future of SO-LO-MOGet Social: How Social Media Can Drive Your BusinessGo Mobile: How to Mobilize Your Business

Additionally, we hosted a party at PURE Nightclub at Caesars Palace for Wedding Pros to mix and mingle with one another, as well as, the WeddingWire team. Check out the interview below to hear more from our CEO and CMO at Wedding MBA:

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» WeddingWire Partners With Animoto

Animoto is the leading online video creation company that allows users to quickly and easily create professional-quality videos. WeddingWire is excited to announce we have partnered with them to create The ProMotion Builder which provides the opportunity to easily create and share a video commercial for your business, using Animoto’s innovative online video slideshow maker.

The ProMotion Builder, available exclusively to WeddingWire members, allows your business to build a high quality commercial by selecting up to 25 photos from your Portfolio, select a song from Animoto’s music library, and add info about your business. The slideshow maker then creates and renders the video commercial in minutes,giving you an online, digital video to showcase your wedding services! The final commercial can be downloaded, posted on WeddingWire, embedded on a business website or blog, shared through social media and emailed to potential clients.

“WeddingWire is thrilled to announce our partnership with Animoto, the leader in online video creation,” says Sonny Ganguly, Chief Marketing Officer, WeddingWire. “The ProMotion Builder provides our community of wedding professionals with the easiest way to build a high quality commercial for their business by leveraging Animoto’s innovative technology. What would take weeks of time and cost thousands of dollars, can now be completed by our upgraded members in just minutes and for no additional cost.”

“Since launching in 2007, Animoto has had tremendous success helping wedding professionals market their products and services in a powerfully emotive manner that attracts attention and closes sales,” said Brad Jefferson, CEO & co-founder of Animoto. “WeddingWire’s strong growth and rapid rate of innovation make them a perfect partner to extend Animoto’s reach further into the wedding community in this first phase of many together.”

Read the full Press Release.

Get started with the ProMotion Builder video maker today!

» WeddingWire Networking Night Raleigh

This past Monday was our WeddingWire Networking Night Raleigh at Cobblestone Hall. Like our past events in Philadelphia, Miami, New York, Chicago, Detroit, and San Francisco, local Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. We also included a bit of education to help grow your business, as WeddingWire CMO, Sonny Ganguly, presented on upcoming Social and Mobile marketing trends.

We would like to take a minute to thank the wonderful Wedding Pros who helped make the event possible:

 

Congratulations to our drawing winner, Mica Parekh from IWP Photography and Video. She will receive a WeddingWire prize pack and gift certificate.



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» Breaking News… Brides joins the WeddingWire Network

We are excited to announce Brides.com, the premier wedding planning site owned by Condé Nast, has joined the WeddingWire Network! WeddingWire will soon power the local vendor directory and reviews on this leading wedding site, allowing your business to reach even more engaged couples across the #1 Wedding Network.

Brides is the world’s largest and most authoritative bridal brand, with one of the nation’s leading wedding sites that provides engaged couples with sophisticated wedding ideas, advice and more.

We will be working with the Brides.com team over the next few weeks to ensure a seamless transition and members will be notified once the new directory is live. Local Wedding Pros will soon have the opportunity to be listed on the #1 Wedding Network in the country, which now includes 5 of the leading wedding sites:

WeddingWire is committed to delivering success for your business, which is why we are thrilled to announce our new partnership with Condé Nast.

» Enter to Win: NAWP Connect @ The Beach

NAWP is giving a WeddingWire member a scholarship to virtually participate in the Live Streamed conference on Monday, September 27. The winner will receive free access (value: $119) to the live stream of Monday’s educational seminars including Sonny Ganguly’s presentation on You-Twit-Face: Wedding Marketing in a Digital World.

How do you win?

It’s easy! Tweet us @WeddingWireEDU and @NAWPconnect and tell us why you want to win! That’s it. The winner will be announced on Monday, September 19th.

Want more information about the conference?


Website: http://nawpconference.squarespace.com/
Streaming Info: http://nawpconference.squarespace.com/livestream/

» Coming Soon: Track Your Twitter Impact

Ever wondered, How much of my content is being shared on Twitter? How much traffic is Twitter sending my way? How well are my Tweet Buttons are performing?

Well the folks at Twitter are working on answering your questions. They have announced the upcoming release of the new Twitter Web analytics which will be completely free and show you a tangible impact of your tweets.

We’ll be sure to keep you posted with a full “how-to” once this new product is released.

» The Future of Mobile

We’ve been talking about where mobile is going in the next few years, soon you will use your phone to pay for your coffee, unlock your doors, and do basically everything else you can imagine! When it comes down to it, the opportunities really are endless.

Can’t imagine such a world? Check out this video from Google to see what we mean.

As we get ready for this mobile world, it is important for you to consider the impact this will have on your business and your clients. Think about a mobile payment option like Square, to allow brides to pay on-site.

» WeddingWire @ NACE – New England

This past Tuesday, Sonny Ganguly, WeddingWire’s CMO,  joined the New England chapter of the National Association of Catering Executives (NACE) for their September monthly meeting at the Sheraton Boston Hotel. Just over 50 Wedding Pros from the Boston area attended and enjoyed the evening. Members enjoyed a cocktail reception followed by opening remarks and an educational presentation by Sonny who discussed ‘Let’s Go Fishing: How to Catch Brides in the Digital World.’ He shared tips and trends on leveraging online resources, social media, mobile marketing and the next wave of technology to find customers. Members were also invited to bring new or used Childrens’ Clothing to help support Cradles to Crayons. A special thanks to Person + Killian Photography for their images!

Other members of the WeddingWire team in attendance were Molly Lanigan, the local Boston representative, and Erica Smith Cohen.

Here are a few photos from the event:


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» New WeddingWire Features

WeddingWire is committed to developing new ways to promote your business online and innovative features to keep you at the forefront of technology. The WeddingWire Team has been hard at work creating some of the coolest features to help you reach today’s wired bride.These features are automatically enabled upon signing in to your WeddingWire account.
New Features for All Accounts
Mobile Tool Mobilize Your Website
WeddingWire has made it easy for you to mobilize your website! With our new Mobile feature, you have access to personalized html code that, once placed on your website, will automatically optimize your website for mobile devices. Mobilizing your site makes it easy for brides to find you and contact you on-the-go! Find this feature on the new Mobile tab.This feature is available for all WeddingWire members.
We have also simplified the navigation of your WeddingWire account, providing you with easier access to these key features. Here is a preview of the new navigation:New Navigation
Additional New Features Available
ProMotion Builder ProMotion Builder
Upgraded members can easily create a commercial for their business with the new ProMotion Builder! They can simply choose up to 25 images from their Portfolio, pick a song from our wide selection, add in facts about their business and click create! Within minutes they will have a professional commercial that they can easily share on their Storefront and via social media!This feature is available for upgraded WeddingWire members.
Social Media Checklist Social Media Checklist
The new Social tab of your WeddingWire account allows easy access to a Social Media Checklist. Upgraded members can link their Facebook and Twitter accounts and with one click using the icons provided, they can easily share news about their business, from reviews to awards and more. Learn how to start sharing today!This feature is available for upgraded WeddingWire members.

Take advantage of our great new features today by signing in to your WeddingWire account. As always, feel free to contact us directly if you have any questions regarding your account or to learn more about our additional features available.

Have you tried out our new features? Let us know your feedback in the comments!