» Track Your Facebook Analytics

You have a Facebook page, but do you know who visits it? How often? What is the best time to post new content? As part of the new Facebook Business site, they’ve recreated a guide on monitoring your page’s analytics. Some of the main things to track include:

  • Monthly and daily Likes
  • Interactions including posts and feedback
  • User activity over time
  • Like sources
  • Demographics
  • Number of views by tab
  • External referrers
  • Page views
  • Media consumption (images, videos, audio)

Click here for the full Facebook Insights guide.

» Let’s Create a Deal on WeddingWire

WeddingWire Deals can help you attract new customers, gain additional exposure and stand out from your competition. We’ve added new functionality that allows your business to create a coupon or online promo code that you can share via Facebook and Twitter. Not only is it easy to do, but you have additional flexibility to offer deals by amount or percentage, include a limit and expiration date, and even include a custom image with your description.

Create Your Deal

  1. Login to your WeddingWire account and click on the My Storefront tab
  2. Scroll down and click on the Deals tab
  3. Click on the “Add new deal” button
  4. Complete the form with details about your deal, make sure to complete all fields and make the deal attractive to potential clients!
  5. Click the “Preview Deal” button
  6. You will be able to see how the deal will look, if you’d like to make any changes click the “Edit Deal” button. If everything looks good to go, click the “Submit Deal” button.

Share Your Deal
Now that you’ve submitted a deal, it is easy to spread the word on Facebook or Twitter with our share buttons available on each deal. Make sure you are logged into your Facebook or Twitter account and then just press the corresponding button!

Okay so that was easy, but you might have a few questions. See some common FAQ’s below but feel free to ask anything else in the comments section!

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» HOW TO: Get Google+ on your Blog

Are you using Google+ yet or are you still wondering what all the hype is about? Either way, I’m sure you’ve heard a lot about this new social network in the past month. As Google+ continues to grow, it is important your business is on the forefront of this new trend.

To help you do so, here is a quick way to get started by adding your Google+ profile and share buttons to your WordPress blog. We don’t know yet if Google+ will truly take over any of the current social media sites out there, but it does look certain it is here to stay.

Add your Profile – Developers have created a simple, easy-to-use widget for WordPress. View the official site, then just install the plug-in and drag it to your sidebar. Then fill out the form and save!

Add the +1 Button – Visitors of your website or blog can save and share information by using the +1 button. It takes just a few minutes to set up and can have a great positive impact on word-of-mouth marketing and maybe even search ranking. Here are the instructions directly from Google.

More questions about integrating Google+? Click here to learn more and view the full article.

» EDU for You

We have a number of resources available in our Education Center to help your business with Marketing, Finance, Sales, Business Tools, Innovation, Trends & Stats.

Also available within the Education Center are past webinars from our CMO, Sonny Ganguly. You can follow along at your convenience and learn important information to benefit your business.

» Group Buying – Is it a Good Deal for You?

This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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The basic concept of “Group Buying” is simple: get a lot of people to purchase large quantities of a product or service for a deeply discounted price. Your marketing costs are automatically built in to the discount and the goal is that you get a lot of brand new customers. However, in the wedding industry, these types of group buying services can be more difficult to deliver a positive ROI. That is because most of your customers may not provide repeat business. So, if you discount heavily the first time it may be difficult to make a profit off of these new customers. That being said, deals are a great way to motivate potential customers to make immediate decisions.

Pros & Cons
When used effectively, group buying is a powerful way to grow your client base:

  • Good for Cash Flow: One of the best benefits is you get the money upfront. This can be especially useful in the wedding industry, where the offseason can create swings. Keep in mind that most group buying services make payments over a 90 day period.
  • Low Risk: You only pay a percentage of total sales generated from a deal thanks to performance-based advertising.
  • New Customers: You aren’t sending the deal out to your own list, so you get the opportunity to cast a wider net and reach new clients.
  • The Lazy Purchaser: Some people simply won’t redeem their deal, but you’ve already been paid!

With such deep discounting and high volume client acquisition, it’s also important to keep a few things in mind:

  • The House Gets Half: The affiliate takes a significant cut of the total purchase price, usually 50%. Tack that onto the discount you are already providing, and you can end up providing your service at cost (or worse, below your break even). Keep this in mind when calculating the percentage discount you are willing to offer. Many times businesses find themselves making $0.25 on the dollar (a 50% discount, plus half of the purchase price to the deal site). Yikes!
  • Keep Seasonality in Mind: You don’t want to schedule a group deal during your busiest months. Use the influx of new customers to hedge against your offseason.
  • Know Thy Repeat Customer: Not everyone will turn into a repeat customer, especially in the wedding industry. There will be people that simply will use your business only because they have a voucher. Be sure and identify potential repeat business in the midst of deal-hunters.
  • Not for Every Business: There are certain categories in the wedding industry that lend themselves better to deals, particularly those with add-on products or multiple touch points in the customer lifecycle. An invitation store may be able to bring someone in with a deal for save-the-dates and keep them around for purchases of the invitations and more.
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» HOW TO: Refer a Pro

Have you worked with other Wedding Pros that might want to join the WeddingWire Network? We make it easy for you to send them a quick invitation, then you can connect through your WeddingWire Storefronts! Be sure to add them as a Pro You Know or give them an Endorsement after they join.

Here are the steps:

1. Login to your WeddingWire account

2. Visit http://www.weddingwire.com/vendor/VendorRefer

3. Enter the email address of the Wedding Pro you would like to invite

4. Include a personalized message

5. Click “Send Invites”

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» Track Tweets, Likes, and Pluses with Google Analytics

Google has added the ability to track your Twitter, Facebook, and Google+ on your website, blog, and Facebook Fan Page through Google Analytics Social Tracking. You will have to make a few updates to the pages you want to track to incorporate a bit of new code.

Once you log into your account, you’ll need to switch to the “New Version” and grab the provided code. Then it is important to add this code to the correct places on the pages you want to track. Click here for the full instructions.

After you give Google Analytics a full 24 hours to update, you will be able to see a new “Social” section where you will be able to view this data. The Social section is divided into three parts:

Engagement – view how likely users are to become socially involved on each page

Action – see the total actions users have taken on your site as well as the percentage of each type (like, tweet, etc.)

Pages – allows you to compare which pages your visitors take action and what actions they take

If you’re wondering why we haven’t mentioned the +1 button, it’s because Google built this to automatically track so you are already set!

» Let’s Get Visual

With the recent launch of visual.ly you now have the ability to create sleek and informative infographics to help display information in an attractive new way – no designer needed. You can stand out from the competition with this fun way to present information, compared to the tired WordArt graphics.

Check out this quick video:

Have you created any yet? Share them with us in the comments below.

» WeddingWire Networking Night Detroit

This past Monday was our WeddingWire Networking Night Detroit at The Iroquois Club in Bloomfield Hills. Like our past events in Philadelphia, Miami, New York, and Chicago, local Wedding Pros had the opportunity to mix and mingle with other area Pros across all service categories. We also included a bit of education to help grow your business, as WeddingWire CMO, Sonny Ganguly, presented on upcoming Social and Mobile marketing trends.

We would like to take a minute to thank the wonderful Wedding Pros who helped make the event possible:

Congratulations to our drawing winner, Melissa Osborne from All About You Productions! She will receive a WeddingWire prize pack and $50 gift certificate.

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» WeddingWire Acquires ProjectWedding.com

WeddingWire is pleased to announce that we have acquired Project Wedding one of the top 5 online wedding sites in the industry!

We initially partnered with Project Wedding in March 2010 to power their local vendor directory and newlywed reviews. The goal of our partnership was to drive more business to our local wedding pros. Project Wedding has grown rapidly over the past year and we have been extremely pleased with the success they have delivered to our local wedding pros.

We are thrilled to now say they are officially part of the WeddingWire family.

WeddingWire is committed to delivering success to our local wedding pros, which is why we have acquired another leading site in the wedding industry. We are excited to further solidify our position as the leading technology company in the wedding industry.

For more information, check out our press release. Please join us in welcoming Project Wedding to the WeddingWire family of brands!

» Share More Than 140 Characters

The 140 character limit on Twitter sometimes may restrict you from completely expressing your thoughts. How do you get around that? Video.

There are many available apps and tools to help you share video through Twitter. When you need to verbally express your idea or commentary to fully get your point across, use one of these great options to do so:

1. Socialcam – shoot video with your smartphone and immediately upload it to multiple social networks including Facebook, Twitter, and Google +

2. Viddy – add special effects to 15 second videos and share them with friends

3. Screenr – record and share your computer screen to fully illustrate your point

4. Zocial.tv -view the most popular videos by category

Have you used video on Twitter for your company? Post your examples or tweet them to @WeddingWireEDU.