» Build Your Brand: Social Email Signatures

It’s one of the little things that can make a big difference – social email signatures. Sites like WiseStamp help you add social media buttons, RSS feeds and more to your own personalized email signature. The service is free and works on Firefox, Chrome, and Safari.

Adding links from your emails to your Facebook, Twitter, blog and website will give those you interact with on a daily basis the ability to quickly and easily learn more about your company and establish a greater connection.

Watch the short video below to see how it works:

» Build Your Brand: Social Profiles

As we all know, social networking is increasingly important for your business. Check the list below for the top sites to establish your presence if you haven’t already.

About.mecreate a custom landing page and share information about you

Facebook Pageengage with your fans and share your recent projects with photos

LinkedInconnect and network with

Google Profiles boost your ranking in Google search results.

Twitterbuild your relationship with past and potential clients as well as network with colleagues and other Wedding Pros. 

Quora share you knowledge and insight by answering questions

» Build Your Brand: Create a Custom URL

Bit.ly makes it easy for your business to have your own URL shortener for free. Getting your own custom URL will help you build your brand and enhance your credibility.

Follow the simple steps below or if you don’t feel like going through the effort – feel free to use ours! Just visit http://wedli.weddingwire.com/ paste your URL and hit the “Shorten!” button.

1. Buy a URL – Use one of these services to find an available URL. Just type in the word you want to include and it will display the options of domains that are available. Keep in mind it must be under 15 characters to work with Bit.ly Pro. After you select the URL you want, purchase it with GoDaddy.com or Domain.com.

2. Register on Bit.ly Pro – Sign up for a free Bit.ly Pro Beta account and set up your custom URL. It may take up to a week to set up, but once you do you will be able to view data and statistics through your account.

Continue reading

» 7 Ways to Get the Most Out of Web Analytics Data

It’s that time again, yesterday WeddingWire’s CMO, Sonny Ganguly, discussed 7 Ways to Get the Most Out of Web Analytics Data as part of our monthly webinar series. Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny answered many questions about what online metrics matter for your business and how to improve your online performance.

All of our past webinars are available in our Education Center for upgraded Pros. In June Sonny will discuss the How to Make Your Site Search and Social Media Friendly, helping listeners learn how to choose the right keywords and how to optimize your website content.

What did you find most helpful from yesterday’s webinar?

» No Meeting Space? No Problem

Many Wedding Pros outside of those of you with a built in location (i.e. venues) don’t have office space to meet with potential clients to discuss your services. If you often find yourself looking for the most convenient coffee shop or other place to meet, consider some of the options below.

OPEN Forum suggested these 10 spots in a recent article as unique places to meet – while they might not all be best for you business (re: sailboat), try a couple out and see how they work for you! Finding a special spot will help set you apart from the competition and create a more memorable experience versus sitting in the corner of your local Starbucks.

1. Library – not only is there one in almost every town, it’s completely free which is always a plus
2. Boat – okay so we know this one will only work in certain situations, but if it does will definitely be memorable!
3. Outdoors – find a serene area (preferably away from any potential bugs or pests) with a nice bench, of course weather pending
4. Spa – most spa’s will allow you to rent out their meeting space, you’ll benefit from calm lighting and aromatherapy scents
Continue reading

» How Photos Enhance Your Relationships

While sharing photos is not a novel concept, sharing photos through new social media tools doesn’t always come to mind. Sharing your pictures on Facebook, Twitter, and on your blog can help establish a more personal connection with past and potential clients. Not only will this help you to foster a relationship with those you already know, it could help your business find new clients after a friend shares one of your photos.

Share personal photos – This image from Zappos.com helps you establish a personal connection with the brand. Make sure you maintain your professional image but have fun and connect with engaged couples in a new way.

Share Photos Others Will Share – Make the photos you post worthwhile and something you think others want to see, and hopefully want to share. Share it if you captured something unique or held an event with another business – they’ll be likely to share it as well if you tag them in your post!

Share Your Involvement – As a local business it is important to connect with consumers in the same area. Post photos from a local sporting event or attending a benefit. These humanize your business and others can easily relate.

Lastly, it is important to share your photos often so your fans, followers, and readers keep coming back. Do you have any great photos to share? Post the link below.

» How To: Add the Like Button to Your Website

One of the top plugins from Facebook is the Like Button. And theres a good reason why – it allows users to share pages from your site on their Facebook profile which in turn drives more impressions to your website. You can include the like button next to any story, photo, video, or other piece of content on your site. Of course the best part is that its all free!

Step 1 – Get Like Button Code

Step 2 – Get Open Graph Tags

Luckily, Facebook makes it easy for you (or your web developer) to complete these steps by filling out your information here, and then it will give you code unique to your webpage.

For more info on other available Social Plugins on Facebook, click here.

» Join the Conversation

Have a question or want advice? WeddingWire’s Pro Forums allow you to meet and network with other Wedding Pros across the nation in a private, members only community. Stay up-to-date on industry news, get an outsiders point of view, expand your social network, and much more!

1. Login to your account

2. Click on the Pro Forums tab

Forums are organized by topic so you can easily browse what interests you or use the search option on the right to find something specific. Check it out and let us know what you think!

» WeddingWire @ EPMEN

On Monday, May 16, over 150 wedding professionals attended and participated in the Eastern Pennsylvania Mobile Entertainers Network (EPMEN) Wedding Marketing and Entertainment Conference. The full day program was informative and insightful, bringing together some of the biggest names in mobile entertainment from Pennsylvania, New Jersey, Connecticut and New York.

Highlighted speakers, including Sonny Ganguly, WeddingWire’s Chief Marketing Officer, covered topics ranging from social media and consumer service reviews, to professional development, to how to manage a successful team and more. Regional Wedding Pros mingled and networked, discussed industry achievements and challenges and previewed new equipment to take their service to the next level.

Attentive conference participants listen as presenters share tips and tools to better their wedding business.

Kyle Mihalcoe, WeddingWire Account Manager, with Adam Skuba, Skuba Entertainment and conference organizer

Continue reading

» 3 Ways to Improve Your Website

As engaged couples search for the perfect Wedding Pros for their big day, they will compare many businesses. So how does your website or blog stand out from all the others? Focus on the tips below to help turn visitors into clients.

Don’t Assume. While it is pretty clear you are a photographer or an officiant or a band, make sure you tell your website visitors what you are all about. What is your main focus? What sets you apart? Tell them why they should pick you.

Make a Promise. One of the first things someone sees when they come to your website is what they are going to get from your business. Explain what you have to offer whether its capturing the moment for their wedding day, or taking care of every last detail.

Simplify. The idea used to be, the more content the better however you want to make sure you streamline your website to avoid any confusion. Make it easy to read and clear with 14 – 16pt font and images that clearly relate to the content of your page.

For more information about converting visitors, watch this video.

» Take It From the Pros: Brand Yourself

In building your brand, it is important to remember that you are a direct representation of your company. Staying organized and well put together will help give the impression to your clients you will take care of their event in the same manner.

Take it a step further to promote a certain feeling by acting that way or wearing a certain item. Micheal Berrios from MB Entertainment and Mark Kingsdorf from Queen of Hearts Wedding Consultants have mastered presenting themselves as an extension of their respective brands.

Micheal Berrios from MB Entertainment consistently promotes his “Non Cheesy DJ/MC Service” by exuding the same look and feel with a put together look and recognizable glasses. Mark Kingsdorf from Queen of Hearts Wedding Consultants helps connect the imagery of the red Queen of Hearts logo with his professional look (and typically red attire).

As you create a vision of what your customer wants, be sure to explain your value and emphasize what makes your product or service unique. Keep in mind, the little things do matter and often can be a deciding factor among engaged couples. Once you pick the one thing you are going to focus on, do just that and stay consistent.

What strategies have you used to brand yourself and your business?

» 3 Tools to Help Your Business

If you haven’t already, check out these tools for the Wedding Pro on-the-go.

1. TweetAlarm – get notified when someone mentions your brand or product. It’s easy and free to sign up and choose what you want to be notified about. The goal here is to save yourself the time of searching, instead you can just set it up once and receive and alert to stay on top of any mentions of your company.

2. Bump – this tool allows you to exchange contact information on your iPhone or Droid by actually physically bumping your phones together. Save time when meeting new people at conferences and events by quickly “bumping.”
3. GroupMe – if you are onsite at an event or anywhere you need to communicate with a group of coworkers, this tool allows you to set up a group text number to provide updates and information in a timely manner. Get your alerts and instructions to your entire team in one blast.