There’s been a lot of buzz recently about Facebook’s new “Open Graph” API, which gives third-party websites access to Facebook users’ data. With the new changes, any website that integrates the Open Graph API will have instant access to Facebook users’ friend lists and preferences, like their favorite movies, foods, what groups they are a part of and more. This is a huge step for social media, and the web in general, as any website can now basically become its own mini-Facebook.
By leveraging Facebook data, third-party websites can now personalize the experience of their users based on almost any data that is posted on Facebook. Websites can now also contribute to Facebook through the use of a “Like” button- meaning a user can click a “Like” button on your website, and the data will show up on Facebook. Since this change, sites like IMDb have seen traffic more than double after adding “Like” buttons to their site, while the Washington Post’s traffic has increased 290%.
Facebook is now more important than ever, and its influence is only going to grow as more websites incorporate its data into their sites. So what can you do about it?