» WeddingWire’s CMO Takes on BSPi Conference

bspi-logoWeddingWire’s Chief Marketing Officer, Sonny Ganguly, is speaking today at the annual Bridal Show Producers International (BSPi) conference in Las Vegas. Sonny will be joining the top bridal show producers from across the world to discuss the latest trends in social media and how to leverage them to increase online exposure and reach more customers.

Bridal Show Producers International was founded in 1996 as a trade association for the bridal show industry.  Membership is comprised of bridal show producers and providers of services to the bridal show industry, which represent hundreds of bridal shows annually. The annual BSPi conference brings in industry leaders, like our very own CMO, to present and educate members on the best practices of a variety of important areas in bridal show production – marketing, sales, etc. In addition, the annual conference provides members with the opportunity to meet and network with bridal show producers from around the world, as well as share ideas and inspiration for the upcoming bridal show season.

» A Fresh New Look and More Great Features

lp-headerWe are excited to introduce a new fresh new user interface for your WeddingWire account, along with great new features to help you grow your business!

Based on your feedback, the WeddingWire Team has been hard at work implementing these great enhancements. One of the most exciting enhancements is that we have simplified the navigation of your WeddingWire account, providing you with easier access to the key features that will help you grow your business.

Click here to learn more about these exciting new enhancements!

We are really excited to roll out these updates and provide you with the latest technology to grow your business!

» Think Email Marketing is Going Away?

Think again. Over 88%* of us check our email at least one time a day. And with the rise in mobile popularity, email is still an effective marketing tool that deserves some attention. Think about it – it’s low in cost, it allows you to target your audience AND it provides ongoing communication between you and your clients. So with that said, here are a few tips to think about when composing your email campaigns:

  • Good lists yield desired results: Find ways to constantly build your lists (e.g. bridal shows, website, blog) all while making sure to capture the right info (e.g. name, email address, wedding date, wedding location, etc.). We also recommend grouping your list (e.g. by wedding date, location, etc.) so you can better target your audience.
  • Think short, sweet and pretty: Put yourself in the shoes of your audience for a second – what is your initial reaction when you open an email that is full of words and no pictures? Exactly. Keep your messaging relevant and to the point, and include graphics.
  • Don’t forget the “call to action”: Provide your readers with a “call to action” in your email, whether a link to your website, WeddingWire reviews, blog or social media accounts. This will help you further promote your business and reach your clients.

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