» 2009 Wedding MBA: “Pimp My Marketing” Plan


WeddingWire had a great time at the 2009 Wedding MBA Convention, the world’s biggest convention dedicated to teaching you how to make money in the wedding business, last week in Las Vegas.  WeddingWire’s CEO, Timothy Chi, and CMO, Sonny Ganguly, had the opportunity to educate attendees in a two part ‘Pimp My Marketing’ series on the latest trends to help increase online exposure and further reach to today’s engaged couples.  We have had such a great response on the material we discussed that we decided to share the information with the entire WeddingWire Community.

Again, we had a great time meeting all the attendees at this year’s convention. We hope to see everyone at the 2010 WMBA Convention, which will be in Las Vegas again!

» Best of the Web: September

Each month we will highlight some of our favorite sites on the web and show how they can help you run your business more efficiently. This month we feature Animoto, Issuu and Mint.

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  • Animoto: Animoto is one of our favorite new sites on the internet. It is the easiest way to make professionally produced videos from your existing images, and it does it automatically. Simply upload some of your photos, add some copy, and pick a song. Animoto does the rest! Within a couple minutes the site will create a professional quality video for your business using ‘Cinematic Artificial Intelligence.’ Animoto videos have “the visual energy of a music video and the emotional impact of a movie trailer.” We love the quality of the videos, they look great on your WeddingWire storefront, and you can get started for free!
  • Issuu: Do you have a presentation coming up? Looking to create a wow factor with your next client? Issuu is an online publisher that allows you to publish your presentations, documents, sales kits, brochures, magazines and more online. You can send a link to potential clients and they can flip through the contents just like reading a book. Issuu allows you to create a free account and is a great way to showcase your portfolio. Simply add a link to your work in your email footers.
  • Mint: Mint claims to be ‘the best Free way to manage your money,’ and so far we think they may be right. The site allows you to link all your accounts in one place, from checking and savings accounts, to credit cards, mortgages, auto loans and more. Mint makes it easy to track your spending and provides detailed breakdowns by various categories. Even better, the site sends a notice any time an upcoming payment is coming up or if any of your accounts are hit with unwanted fees. Mint is like having a personal money manager on your staff that doesn’t get paid!