» How To: Create a Facebook Fan Page

images Facebook fan Page is a public profile you can create and personalize to showcase your business and services to Facebook users. With over 200 million registered users, creating a Facebook Page is one way to help reach your customers and potential clients. The best part is it’s completely free!

Creating a Page is easy. Simply visit Facebook Pages, click on “Create a Page” and let the fun begin.

  • Step 1: Pick Category & Name
    Choose a category that best fits the services you provide. Please note that you will not be able to change your category once you choose, so pick the closest match. Next, choose a name for your Page. Since this Page is for your business, you should use your business name. This will help extend your brand awareness. Click “Create Page.”
  • Step 2: Picture Time
    Click “Upload a Picture” at the top of your Page and upload a photo. A logo or a picture that represents your business is the best choice.

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» LinkedIn DirectAds updated to include CPC ads

LinkedIn has been beefing up their advertising platform to bring it more in line with Facebook recently and today on the LinkedIn Blog, they announced that their DirectAds advertising platform has been updated to include CPC (cost per click) ads. Previously, they were just offering impression based ad packages which isn’t ideal to small businesses with smaller marketing budgets.  Now that CPC ads are an option, why not try LinkedIn advertising. Many of you have tried Google Ads by now and some even Facebook ads. While LinkedIn doesn’t have the same user base and web traffic as either of those two sites (only about 37 million members), many will fall into the typical age range of engaged couples.  As the internet space becomes more crowded, branching out and trying different marketing avenues is a must.

When will Twitter release a CPC ad platform?

» The Five C’s of Social Media

What is the foundation of social media? A simple question with multiple ways to respond, but I found a great post this morning that discusses the 5 C’s that make up the foundation of social media marketing.

  • Conversation: Go where the conversations are taking place – Facebook, Twitter, Myspace, YouTube, etc.  Establish accounts and create your identity.  Stay up-to-date with your accounts and participate often.  Really get to know your followers and audience so you can actively participate.
  • Community: Seize the opportunity to not only join and participate in conversations, but add your own value.  This is how you create a community, which you must work to maintain and earn the trust of your followers. A good site for community building (in addition to the ones mentioned above) is Ning.  Ning allows its users to create their own social websites and social networks. It’s a good place to create a form or community around your product, which in return can produce useful user feedback.

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» WeddingWire’s February Events & Travels

It’s a busy time of year at WeddingWire headquarters.  We have been traveling all over the country sharing our industry knowledge, meeting and networking with vendors like you, and of course reaching out to brides!

Here are a few places we have been:

2009 Catersource and Event Solutions Conference & Tradeshow
Last week, WeddingWire attended the 2009 Catersource and Event Solutions Conference & Tradeshow in Las Vegas, NV.  It its 16th year, this educational conference and tradeshow brought together catering professionals from all over the world.  This year’s conference featured numerous sessions on how to market, staff and manage catering companies and provided professionals with the skills and networking opportunities needed to support business and increase bottom line.

 

WeddingWire had the opportunity to meet many of the catering attendees during the Tradeshow and Wedding Networking event.  The trip was very successful and we look forward to all the new members joining the WeddingWire network!

Association of Wedding Gown Specialists
Sonny Ganguly, WeddingWire’s Chief Marketing Officer, attended the annual meeting for the Association of Wedding Gown Specialists in San Antonio, TX, this past weekend.  Sonny presented on Reaching Today’s Wired Bride, and then also led round table discussions on internet marketing, social media, and site traffic.

Running of the Brides
Filene’s Basement is most famous for its annual Bridal Gown Events called “Running of the Brides,” where brides-to-be can save hundreds, even thousands of dollars on designer wedding gowns.  WeddingWire teams up with Filene’s Basement to promote and support these events in numerous locations throughout the year. Here the video from last Friday’s NYC Event.  Check out the WeddingWire users wearing “The Best & The Bridest” pink t-shirts in the front of the line!

Houston Wedding Showcase
WeddingWire sponsored and attended the Houston Wedding Showcase last Saturday. The Houston Wedding Showcase is a one-stop wedding planning show for engaged couples in the Houston area and is produced by two bridal show producers that have a combined 25 years of experience in the industry. This year’s February show was a huge success, attracting thousands of brides.  WeddingWire is proud to be a sponsor of this fresh and innovative bridal show in one of the country’s largest bridal markets!

Stay tuned for more WeddingWire events!