Posted by Brian | September 30, 2008 | Comments Off on You have no social media presence? 93% of Americans say you should
Well maybe not all Americans, but Cone Inc, a communications company, released the results of a survey they did of 1092 people earlier this month about their social media habits that I found on Search Engine Watch. The results of the survey indicate that 93% of the participants say that a company should have some sort of social media presence. Additionally, 85% of the same group say that the same companies should be interacting with them on social media outlets. Other findings include:
When asked about specific types of interactions, Americans believe:
Companies should use social networks to solve my problems (43%)
Companies should develop new ways for consumers to interact with their brand (37%)
Companies should market to consumers (25%)
It’s an interesting study that supports the common notion that social media should be a part of your overall marketing plan. Whether it’s a Facebook Fan page, a Myspace profile, a Flickr profile, or a company blog, customers today have many places to visit on the web today so being where they are is going to be key to attracting new business.
What social media avenues are you using to reach today’s brides? What has or hasn’t worked? What are your barriers to using social media if you don’t already?
Today, Timothy Chi, our Chief Executive Officer, and Sonny Ganguly, our Chief Marketing Officer, will be keynote speakers at the fifth annual Wedding MBA convention, America’s largest educational event dedicated to the business side of the wedding business. This year’s conference will take place in Phoenix, Arizona, and kicks off on September 22 and concludes on September 23. Tim’s topics will cover the latest technology trends in the marketplace and how businesses can take advantage of them. Sonny will be presenting on the different ways you can market your business online for no cost.
For more information on the conference, please visit the conference website.
Posted by Brian | September 19, 2008 | Comments Off on 2 Ways to Jazz Up Your Online Documents
I read many articles each week on new things in social media and the rest of the Web 2.0 world, but I’ve come across two new companies that make presenting your online documents so much more professional.
The first is called Issuu.com. This company lets you upload a PDF document and it will turn it into a Flash version of the document to link or embed on your website. Here’s an example from Practical Photography magazine using it to put the magazine online. As a wedding vendor, I can envision you using this to show off your portfolio or even as a new way to manage your sales documents online. This small, embedable version opens up to a full version by clicking on it.
The second is Flowgram. This company allows you to create online presentations that incorporate images, powerpoint, and even live webpages. Additionally, you can narrate your presentation by recording audio and music. You can place your online gallery of photos (even if it’s on flickr already) on your website, but with Flowgram, you can narrate it. You can literally tell prospective clients how you designed this piece or what the newlywed couple was doing here or your inspiration for something else. If a picture is worth a thousand words, Flowgram lets you put a few of those words with your image. Here’s an another embedable example:
WeddingWire has partnered up with My 106.1 FM in Philadelphia for a Wedding in a Week contest where one lucky couple will literally have a week to plan their wedding…with the help of WeddingWire’s great vendor base. The actual wedding will take place on 10/10/08.
This is an interesting contest for us and we hope that one lucky couple will make the most of this experience. The typicaly wedding planning cycle is almost 16 months and we’re shrinking it down to just 6 days! Voting starts this weekend on My1061.com. Anyone can vote, but you’ll need to be in Philadelphia to actually see the wedding. So be sure to check out My1061.com this weekend and choose the couple you feel is most deserving.
Here are some of the participating wedding vendors making this event possible:
Posted by Brian | September 11, 2008 | Comments Off on 9/11…A Day of Rememberence
In honor of our fallen heroes of 9/11, I hope everyone takes a moment to remember those who passed in the tragedies on this day 7 years ago.
Ironically, I also came across a new social network dedicated to remember those that have passed called Footnote which recently presented at the TechCrunch 50 conference. Footnote bills itself as the “Easiest way to gather and share the unique life of someone or something special.” So perhaps if you’re ever in need of a place to digitally remember someone, you might try Footnote….apparently 80+ million other people already have.
Many of you may know that WeddingWire partners with Filene’s Basement on their Running of the Brides wedding dress events around the country. We’ve met so many eager brides ready to find their perfect wedding gown. And to add to the excitement, we’ve put together a must watch video with some great clips from the event held in Washington, DC this past August. Enjoy and let me know what you think!