» Tackling Friendors: When Couples Hire Friends Instead of Wedding Professionals

This article was written by WeddingWire Education Guru Alan Berg, CSP I’m pretty handy with a set of tools, and I’ve often helped out a friend or relative with a repair or home improvement project. In other words, I’ve been a ‘friendor’, have you? A friendor is a friend or relative who performs a service Read more...

» #WWEDUChat Recap: Pricing Questions with Alan Berg

Yesterday, we hosted our first Twitter Chat for Pros, featuring WeddingWire Education Guru Alan Berg. Alan answered the biggest pricing questions so you can be better prepared to deal with ‘how much?’ this engagement season. Missed the chat? No problem! Find below a full recap of our Q&A with Alan, or check it out on Read more...

» WeddingWire to Feature Alan Berg as an Education Expert

The team here at WeddingWire is always looking for new ways to expand our education (EDU) program to bring you the latest and greatest information to grow your business.  We have featured well known industry experts and leaders, along with our executives here at WeddingWire, to build a valuable resource for you. We are excited Read more...

» Read any good books lately? Learning for life with Alan Berg

This article was written by WeddingWire Education Guru Alan Berg, CSP. I’ve seen a lot of social posts lately asking about which books to read or talking about books they’ve read. Each of the posts starts an active discussion, which is great. For me, the best part of those discussions is the passion behind the Read more...

» Why Do Couples Ask About Price First?

  This article was written by Alan Berg, a WeddingWire Education Guru. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals Read more...

» 4 Ways To Respond To Questions About Price

Photo by Rusted Vase Floral Co. About 88% of couples are looking for price before they even reach out to you. Which makes sense right? No one wants to get excited about a service to then find out it’s out of their budget. Which is why we recommend putting pricing on your website, marketing materials, Read more...

» WeddingWire Networking Night Boston

This Tuesday, we hosted our WeddingWire Networking Night Boston for local wedding professionals at the beautiful Boston Park Plaza Hotel‘s Avenue 34 space. Wedding professionals had the opportunity to enjoy this unique and sophisticated new space that gives off a loft-like vibe with exposed beams and an industrial feel. Guests sipped on cocktails and enjoyed Read more...

» 5 Ways You’re Losing The Sale

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com. Getting a sales inquiry is Read more...

» Make Your Website a Winner

Webinar recap! Make Your Website a Winner: How to Write Better Copy This month, as part of our monthly educational webinar series for premium members, WeddingWire Education Guru Alan Berg shared his tips for how to create a more successful website by writing better copy and adding key features. Find below some top highlights from Read more...

» When is an Email Reply Not an Email Reply?

This article was written by WeddingWire Education Guru, Alan Berg. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and businesses. Read more...

» Top Down Selling Tips to Increase Your Bottom Line

Webinar recap! When it comes to running your business, it is best to try to work smarter, not harder. This attitude doesn’t just apply to your services – it also applies to your sales process! In this month’s webinar for premium members, WeddingWire Education Guru Alan Berg shared his tips for leveraging top down selling Read more...

» A 5 Step Guide To Inquiry Follow-Ups

Photo by Emily Keeney Photography Couples often get engaged and start sending out inquiries before booking their venue or base services, which is why they may be slow, or not reply at all after sending their first inquiry. Because of this, it’s important to show sustained interest by following up. But, how many times should Read more...

» 4 C’s of an Engaging Website

Webinar Recap! You have likely heard the four C’s of diamonds, but have you heard the four C’s of an engaging website? Yesterday, WeddingWire Education Guru Alan Berg hosted our monthly educational webinar for premium members. This month, we focused on the four C’s of an engaging website, and how to improve your business website Read more...

» Don’t Sell Yourself Out of the Sale

This article was written by Alan Berg, a WeddingWire Education Guru. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and Read more...

» Why Failure IS an Option

This article was written by WeddingWire Education Guru Alan Berg, CSP. Whether it’s playing it safe, or being an overprotective parent, it’s often tempting to try to reduce the chance for failure. After all, isn’t failure bad? Actually, all failure isn’t bad, because failure meant you tried something, and just didn’t get the results you Read more...

» New York Pros: Revolutionize Your Business with Alan Berg

Revolutionize your wedding business and be ready to tackle the busy summer wedding season! WeddingWire is proud to sponsor the Buffalo Bridal Association’s one-day workshop, featuring WeddingWire Education Guru Alan Berg on Tuesday, July 8th at Seneca Niagara Casino & Hotel. The day will be full of eye-opening educational sessions on a variety of topics, Read more...

» Do You Want the Sale, or Not?

This article was written by WeddingWire Education Guru Alan Berg, CSP. While speaking at a conference in Mexico, I overheard some wedding professionals talking, and one said:“If you don’t want to do the wedding, just give them a really high price.” I jumped into the conversation, and I said “If you don’t want to do Read more...

» Do You Hate (The Boring Parts of) Your Wedding Pro Job?

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com. I once heard a very Read more...

» Tips to Leverage Top Down Selling

Boost your bottom line by leveraging top down selling techniques! Bringing in more revenue does not have to mean a lot more effort, or even more clients. Learn how to work smarter, not harder, by applying these proven sales strategies when interacting with your clients from WeddingWire Education Guru Alan Berg. You will close larger Read more...