» WeddingWire to Feature Alan Berg as an Education Expert

The team here at WeddingWire is always looking for new ways to expand our education (EDU) program to bring you the latest and greatest information to grow your business.  We have featured well known industry experts and leaders, along with our executives here at WeddingWire, to build a valuable resource for you. We are excited Read more...

» #WWEDUChat Recap: Pricing Questions with Alan Berg

Yesterday, we hosted our first Twitter Chat for Pros, featuring WeddingWire Education Guru Alan Berg. Alan answered the biggest pricing questions so you can be better prepared to deal with ‘how much?’ this engagement season. Missed the chat? No problem! Find below a full recap of our Q&A with Alan, or check it out on Read more...

» New York Pros: Revolutionize Your Business with Alan Berg

Revolutionize your wedding business and be ready to tackle the busy summer wedding season! WeddingWire is proud to sponsor the Buffalo Bridal Association’s one-day workshop, featuring WeddingWire Education Guru Alan Berg on Tuesday, July 8th at Seneca Niagara Casino & Hotel. The day will be full of eye-opening educational sessions on a variety of topics, Read more...

» Announcing our First #WWEDUChat! Pricing Questions with Alan Berg

We are excited to be hosting our first Twitter Chat for Wedding Pros, featuring WeddingWire Education Guru Alan Berg! We hope to have you join us and tweet all your pricing questions to @alanberg and @WeddingWireEDU next Thursday, 12/18 at 1pm ET/ 10am PT. Twitter Chat Details: #WWEDUChat: Pricing Questions with Alan Berg Now that Read more...

» Why Do Couples Ask About Price First?

  This article was written by Alan Berg, a WeddingWire Education Guru. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals Read more...

» Why Price Questions Shouldn’t Worry You

Photo by Riverland Studios This article was written by WeddingWire Education Guru Alan Berg, CSP. As we enter a new year, and get into the heart of engagement season, I want to remind you that price questions are buying signals. If you know that, and you live it, then I could make this the shortest Read more...

» Do You Want the Sale, or Not?

This article was written by WeddingWire Education Guru Alan Berg, CSP. While speaking at a conference in Mexico, I overheard some wedding professionals talking, and one said:“If you don’t want to do the wedding, just give them a really high price.” I jumped into the conversation, and I said “If you don’t want to do Read more...

» 5 Ways You’re Losing The Sale

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com. Getting a sales inquiry is Read more...

» Top Down Selling Tips to Increase Your Bottom Line

Webinar recap! When it comes to running your business, it is best to try to work smarter, not harder. This attitude doesn’t just apply to your services – it also applies to your sales process! In this month’s webinar for premium members, WeddingWire Education Guru Alan Berg shared his tips for leveraging top down selling Read more...

» Make Your Website a Winner

Webinar recap! Make Your Website a Winner: How to Write Better Copy This month, as part of our monthly educational webinar series for premium members, WeddingWire Education Guru Alan Berg shared his tips for how to create a more successful website by writing better copy and adding key features. Find below some top highlights from Read more...

» 4 C’s of an Engaging Website

Webinar Recap! You have likely heard the four C’s of diamonds, but have you heard the four C’s of an engaging website? Yesterday, WeddingWire Education Guru Alan Berg hosted our monthly educational webinar for premium members. This month, we focused on the four C’s of an engaging website, and how to improve your business website Read more...

» When is an Email Reply Not an Email Reply?

This article was written by WeddingWire Education Guru, Alan Berg. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and businesses. Read more...

» Don’t Sell Yourself Out of the Sale

This article was written by Alan Berg, a WeddingWire Education Guru. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and Read more...

» 5 Questions a Winning Website Must Answer

Your website is an important part of your business’ marketing and sales process! Creating an engaging, optimized, easy to navigate and use site is a critical piece of your business’ success. In our August webinar for premium members, WeddingWire Education Guru Alan Berg share his tips for how to create a winning website. This infographic Read more...

» Tips to Leverage Top Down Selling

Boost your bottom line by leveraging top down selling techniques! Bringing in more revenue does not have to mean a lot more effort, or even more clients. Learn how to work smarter, not harder, by applying these proven sales strategies when interacting with your clients from WeddingWire Education Guru Alan Berg. You will close larger Read more...

» 5 Ways to Network Your Way to New Business

Networking is an important way to stand out and get new business in the wedding industry! We know expanding your professional network can be tricky at times, even if you’re a member of a industry association or group. Check out our infographic with top tips for being a super networker from WeddingWire Education Guru Alan Read more...

» Do You Hate (The Boring Parts of) Your Wedding Pro Job?

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com. I once heard a very Read more...

» How to Stand Out in the Evolving Inbox

Email marketing plays a key role in your business’ success, but we know inside the inbox can seem like a scary place. What should you say to keep your clients engaged? What makes your recipients open your email or click on your links? How do you reach your target audience on-the-go? WeddingWire Education Guru, Alan Read more...

» It’s Impossible to be an Expert at Everything – and that’s Okay!

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com. Recently, I was conducting a Read more...