This article was written by Rick Brewer of Wedding Business Marketing. Rick has 22+ years in marketing and selling to wedding couples and is known for his proprietary approach to the psychology of wedding buying. Rick has worked with over 2100 wedding businesses, spoken to 250 + wedding groups and regularly shares his insight on wedding industry trends and cycles.
Zig Ziglar famously said, “Motivation doesn’t last, but neither does bathing. It is required daily.”
I have seen many people who need a boost after the busy season, so this week I thought I would write about the positive signs being seen in the market. Working with others in different markets throughout the country, I have a broad view and things are looking up – conditionally.
When I say conditionally, I mean that the conditions apply to those working their businesses. One motivated wedding professional can outshine an unmotivated wedding professional who may offer a lower price, a better product or more. The motivation of the individual has much to do with the success of the business.
As self-starters (most of us are owner/operators or in a leadership position), we are required to be self-motivated. At the end of the day, would I write myself up or would I praise myself for the work that I accomplished? I am careful not to set a standard of perfection as I would be disappointed day after day.
The key to motivation in top performers is maintaining the right attitude. If there are customers out there and your competition has somehow gotten a hold of them, your competition did something right that can be duplicated. The key to “realistic thinking” is that you need to truly understand that the business is out there. The challenge then becomes finding that business.