» Infographic: Can You Hear Me Now? Client Communication Tips

Client communication in the modern market can be very confusing. Technology has transformed everything about the way we communicate, so it’s important to be familiar with the best communication practices in order to get more replies and book more engaged couples.

In our recent webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips for successful communication tips in the wedding industry. Read the infographic below to learn Alan’s six T’s to effectively communicate with couples in order to book more weddings!

Client communication tips infographic

» Partnership Marketing: Building Your Business from Your Wedding Buddies

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Whether you’re a seasoned business in your area or are new to the scene, marketing is something that should be in the forefront of your business operations. The tricky part is that a business’ marketing approaches are constantly changing and evolving; from PR and social media to more traditional advertising methods, the options are endless.

When considering your own methods, don’t discount your relationships with the businesses around you. Leveraging relationships with your creative partners is a great way to introduce your business into their network. Below we’ve got some tips on creating and maintaining your vendor-to-vendor relationships.

Partnership Marketing: Building Your Business from Your Wedding BuddiesEstablishing a Relationship

It may take some effort to find the right people to work with. If no one comes to mind when thinking of whom you’d want to work with, then it’s time to consider networking. Attend events at your local associations, meet people, exchange cards, and most importantly, follow up.

Make sure that you are the easiest person to work with, whether it’s at an event or setting up a meeting with them (no Saturday appointments in June!). Market yourself as part of their team and be an all-around resource of information to solidify your place as an essential part of the process.

Maintaining a Relationship

Don’t let all of your efforts be for nothing – set up a system to maintain your relationships. Make sure you are staying in touch with them regularly to keep yourself on their minds (think birthday cards and holiday cards). Include them in your real wedding submissions. If you worked with a vendor and the wedding gets published, be sure to give them a shout out in any promotions.

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» How to Get the Most Out of Networking Events

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Whether you have an established business or if you’re just starting out, networking is crucial for your company to thrive. Networking can be intimidating and nerve-wracking, but with the proper tips, you can definitely take advantage of any networking event. You want to come in confident, make your mark, and guarantee that they will remember you.

  1. Do your research.

How to Get the Most Out of Networking EventsNever go into a networking event blind. You don’t need to necessarily deep dive to find every little detail, but definitely do some background research to find out the background of the company hosting the event, who will be there, what type of features the event will have to maximize networking, etc. Also, it wouldn’t hurt to prepare some conversation starters. It may seem awkward and unnatural at first, but the more you have these in the back of your head, the more prepared you will feel when you meet up with someone new.  You never know who you are going to meet, and you want to guarantee that you make a solid impression.

  1. Shake out the nerves and be confident.

When you get to the event, you may feel nervous (which is normal!), but don’t let it affect you to the point where you just freeze. You’re here to maximize your business and meet people that will only help you. The more confident you feel, the more you will succeed at these events. Take a couple of deep breaths, shake it off, and walk in and network like boss. You’ve got this!

  1. Just do it.

Do a quick scan of the room, find the person you want to talk to and just do it. You have about five seconds to go start that conversation before you begin to overthink it or worse, allow someone else to beat you to the punch. This is all about creating those new connections and you want to take advantage of these opportunities.

  1. Be genuine and keep it real.

Yes, you have the prepared conversation ignitors, but make sure to keep it natural. These connections could help build lasting relationships and give you the ability to collaborate in the future. Be genuinely curious about what they have to say and learn more about them.  Continue reading

» Email Etiquette – Best Practices for Creating Your Email Signature

Email Etiquette – Best Practices for Creating Your Email SignatureEmail is a marketing channel that large businesses and small businesses alike use an average of 50 times per day. It’s the most common form of business communication, used to connect directly with future, current, or past clients all day long to relay certain messages. However, we often spend more time worrying about what we say in the body of the email, and give little thought to how we sign off at the end.

The truth is, your email signature is equally as important, as it’s the last bit of information you leave with a client. It’s the part of the virtual connection where you tell your client how best to reach you and what the next step should be. If you haven’t put much thought into your email signature up till now, fear not! It’s never too late to start using these tips to create an informative, professional, and catchy email signature:

  • Simplicity and consistency. The key to successful branding is consistency and simplicity. When it comes to your email signature, this holds true. So while we know it’s tempting to choose a different color for every email signature you write, consider this tip to stay professional. Color can be a great way to highlight your contact information, but you don’t want to go overboard by using crazy colors or wacky fonts. If you do choose to incorporate color, stick to one or two that match your business’s logo (or have some relevancy to your brand).
  • Create a hierarchy. Odds are, you have more than one phone number or email address that you’re currently using. Instead of including all of that information at the end your emails, only use the best ways to reach you. Direct your clients to the best number at the top, to next best, and so on. You don’t need to include your email address (unless you also sometimes use a different email) because that ultimately wastes space.
  • Use icons. Include social media icons that link your email signature to other accounts, such as Facebook, Instagram, LinkedIn, etc. Doing so will increase visits to those pages by making them easier to access and follow, plus potential clients can get a feel for who you are as an individual and as a professional. However, be cautious about which accounts you link to – for instance, if you haven’t uploaded to your business’s Instagram in several months, don’t include it in your signature. You should only include the networks you update the most so you don’t look outdated!
  • Leave some room. You want your email signature to be legible and organized since it includes a lot of important information. Make sure you leave enough space in between lines and numbers so the words don’t clump together and look messy. 

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» Infographic: What’s the Q? Best Practices for LGBTQ Wedding Language

We’re excited to share our latest infographic, which shares highlights from our recent webinar about the best practices for wedding language when working with LGBTQ couples!

It’s very important to understand modern LGBTQ terms and how they differ in definition, such as sexual orientation, sexual identity, and gender. By taking the time to understand the history of these terms and the best practices for LGBTQ wedding language, you will make your clients feel much more comfortable when working with your business. You’ll also be more likely to get more leads using inclusive language that welcomes all types of couples to your website.

Learn more by reviewing the infographic’s tips, provided by WeddingWire Education Contributor Bernadette Smith, President of the Gay Wedding Institute

What's the Q? Best Practices for Wedding Language

» How Big Should Your Wedding Business Get?

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

I’ve had several conversations recently with established wedding professionals that were reconsidering their business size. Rather than looking for ways to get bigger, they were downsizing – on purpose. The most recent business was an entertainment company downsizing from a staff of 6 down to just the owner. I’ve heard this from planners and photographers, and other wedding pros. There are many reasons feeding this particular DJ’s decision, from wanting to simplify his life to being able to spend more time with his family. It’s what’s right for him and his family.

How Big Should Your Wedding Business Get?What’s right for you?

The only vision of your business that matters is yours. From however many weddings and events you do to how much money you make, the goals and targets you set should be your own. There’s no magic number that’s right for everyone in your market and category. Just as with the example above, there’s more to your decision than just money. I once had a wedding pro tell me that he wanted to do 250 weddings per year. I asked him why 250? He said that he felt it would present him as more successful to his peers. The problem with his strategy was that he was taking on lower-dollar, lower-profit business to increase his volume. While his total number of weddings was going up, his bottom line wasn’t. He’s since backed away from that and is happily doing fewer weddings.

Too many people try to model their businesses after others they see or, as with the previous example, they try to chase an arbitrary number. There’s nothing wrong with aspiring for more, just be sure to do it for the right reasons and get all of the facts. From the outside, other businesses often seem smoother and more successful than they really are. A common analogy is of a duck, gliding smoothly across the water, while it’s paddling like mad under the water. That happens a lot on social media, as we see a skewed view of people and businesses. Their triumphs are plastered for all to see, while their failures never make it to their posts and tweets.

What’s the right number?

If you’re currently doing 25 weddings per year and you want to get to 50, how are you going to get there? If you only want to personally do 25 weddings, who’s going to do the rest? Are you already getting so many leads that you’re turning business away? If not, then you’ll need to get more leads, which means increasing your marketing, advertising, and networking efforts. If you’re getting multiple leads for the same days, then you can’t double your number of weddings unless you staff-up. One person can’t be in two places at once.

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» Starting Your Morning Off on the Right Foot

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

I probably don’t have to tell you this, but the way you begin your day has a huge effect on the rest of your waking hours, so it only makes sense to start your morning off on the right foot.

As you enter the day, be sure to make some time for yourself to be present and focus on taking care of yourself before diving into anything work-related.

Starting Your Morning Off on the Right FootWith that said, I understand more than most people how difficult it can be to really step away from work even if just for a hearty breakfast and a cup of coffee. I’m the type to check social media right when I wake up only to continue on to my email. Sometimes completing small productive tasks in the morning can help with motivation for the rest of the day.

However, my rule is that I can clean up the emails I don’t need since I know a smaller inbox will help me have a clear mind, but then I move right on to writing in my gratitude journal. Once I get to the office, I’m able to quickly sort through the leftover emails and respond to the ones that I need to.

What works for me is to assign a topic to each day of the week so I can focus my efforts on one thing, but still accomplish all of my work for the week. For example, my Mondays are dedicated to business development, while Tuesdays are for client work. When I get into the office, I already know what I’m working on so it takes only five to ten minutes to plan out my top priorities.

To-do lists are considered morning musts in my office because it helps keep us on-track with all of the things that need to be completed. They aren’t always work tasks, but it’s so helpful to be able to see all of the top priorities written out in front of you. We also make an effort to double check on to-dos for the following day so we’re not going in blindly the next morning. With due dates set, it forces you to do all of the assigned tasks instead of picking and choosing what you want to do.

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» How to Detect and Avoid Spam Leads

How to Detect and Avoid Spam LeadsIn today’s technology-focused world, it is inevitable to encounter spam at one point or another, especially if you frequently use email for your business. Spammers try to find their way into inboxes to collect personal information, such as your social security number or financial information, and use it to their advantage. They typically use email or phone calls to gather the information they need, and use deceptive techniques to trick you into responding or clicking on a faulty link.

Even though spam is all-too-common in the online world, there are ways to defend yourself against it. Ultimately, successfully avoiding spam boils down to recognizing when you’ve encountered a spam lead that seems off or requests personal information from you. It’s important to be alert and protect yourself so your business can avoid the consequences!

According to many experts, the following five signs are typical across almost all instances of online spam. By detecting these suspicious signs, you’ll be more likely to determine what is a real email or phone call so you can avoid spam leads. 

  1. A request to wire funds. Scammers devise convincing reasons why they need you to deal them large amounts of money remotely, so beware of these suspicious requests and always double-check the accuracy of their claims before following up. Legitimate couples should be sending you money, not the other way around.
  2. Scams from users in foreign countries. Many scammers from foreign countries offer free honeymoons or sad stories about something happening while traveling that they use as a means to steal your personal information, so be cautious about that possibility. Unless you know them personally, it’s likely they’re trying to trap you.
  3. A request to provide a code. Scammers may ask you to provide a code that has been sent to your cell phone or email, which allows them to access your contact information and more. Couples should never need to send you a code to confirm your services for a wedding, so this should be an immediate red flag.
  4. A request for personal or financial information. This one is easy. Anytime you see a request like this, don’t respond! While it’s common for wedding businesses to need to collect personal and financial info from booked clients, they should not need this information from you. Always consult your legal or financial professional before providing private information if you have any doubts.
  5. Typos and emails filled with errors. If you receive an email with misspellings and blatant grammatical errors, a lot of urgency, or extreme emotion, beware. In a similar fashion, emails from unknown senders that are seeking your help with financial or family issues are usually fraud. While it’s certainly possible for a legitimate lead to have bad grammar, you should be cautious if you choose to reply. 

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» Can You Hear Me Now? Communication Tips to Get More Replies and Bookings

July-Webinar-ImageWebinar recap!

Communicating with clients in this day in age can be very confusing. Technology has transformed not only the way we communicate, but what we should be saying and how we should be saying it.

It’s important to be familiar with the best modern communication practices in order to get more replies and book more couples! In this month’s webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips for successful communication in the wedding industry!

Here are the 6 T’s that Alan suggests for better client communication:

    • Technology. With literally thousands of apps available for communication–from Messages, to Live Chat, to email, to calling, etc.– it’s difficult to know the best way to get in touch with a couple. At the end of the day, customer convenience is the motto to live by. Follow their lead using their preferred communication type. If you’re making the first contact, email is typically your safest bet, as most couples prefer email over all other communication methods.
    • Timing. The faster you respond to a couple, the more likely it is that they will choose your business over others. Most couples expect a response within 24 hours, so if you know you won’t be able to get back to them before then, at least make contact to let them know you will be in touch soon.
    • Text. Whatever method of communication you choose, be sure to keep your message short and sweet. Also make sure that anything you send can be easily read on a mobile device. Alan suggests that you avoid using attachments and graphics when possible, as those tend not to load properly on mobile devices.
    • Tone. When it comes to your tone, the golden rule is to mirror your client. Get a feel for their manner, and respond accordingly. However, don’t feel obligated to ditch your unique voice, and don’t change your tone once you’ve booked a client. Stay true to yourself and your business personality!
    • Transition. Alan says that one of the most important elements to remember (and one that many business owners forget) is to always provide a call to action. Give your clients a sense of direction, letting them know what the next best step is. However, don’t be pushy; you don’t want to rush them or make them feel forced into an appointment.
    • Tenacity. Don’t give up on a sale if you haven’t heard back right away! Couples are very busy when planning a wedding, so follow up to remind them that you still care about their sale. Ask for the sale if they ask you a question, but avoid seeming impatient. It’s a best practice to follow up 3-5 times on a lead before you let it go, just remain professional and try different approaches to see what gets you a reply.

For more great advice, watch the full webinar, and be sure to check out Alan’s blog all about the business of weddings!

Pro tip: WeddingWire Messages is a fast and easy way to connect with couples, available now in your account! You’ll be notified about new leads or messages, and you can reply using your email, account or mobile device. You’re easily able to send attachments, manage conversations and client details, and move from inquiry to marked as booked instantly. Learn more here!

» WeddingWire Networking Night Grand Rapids

Yesterday, wedding professionals gathered at Noto’s Old World Italian Dining and Banquet for WeddingWire Networking Night Grand Rapids!

At the Networking Night, Grand Rapids pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation by WeddingWire’s Director of Market Insights, Andy Whittaker.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and gorgeous photos from the evening (as seen below). If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Grand Rapids board in the Pro Forums.

We would like to say a special thank you to the incredible event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Loren of YoloEventPics!

WeddingWire Networking Night Grand Rapids 2016
WeddingWire Networking Night Grand Rapids 2016
WeddingWire Networking Night Grand Rapids 2016
WeddingWire Networking Night Grand Rapids 2016 Continue reading

» WeddingWire Networking Night Detroit

Earlier this week, wedding professionals gathered at the Gem Theatre for WeddingWire Networking Night Detroit!

At the Networking Night, Detroit pros had the opportunity to enjoy a historic venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation by WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and beautiful photos from the evening. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Detroit board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Trevor of Me + Him Photography!

WeddingWire Networking Night Detroit 2016
WeddingWire Networking Night Detroit 2016
WeddingWire Networking Night Detroit 2016
WeddingWire Networking Night Detroit 2016 Continue reading

» Should You Specialize in the LGBTQ Niche?

WeddingWire Contributor

Bernadette Smith

Bernadette Smith is the founder and president of 14 Stories and the Gay Wedding Institute (GWI), and award-winning author of three books, including The Business of Gay Weddings: A Guide for Wedding Professionals. Through the GWI, Bernadette has trained thousands of wedding and hospitality professionals on sales and marketing best practices to same-sex couples. Bernadette’s expertise has been sought after by the Today Show, National Public Radio, the BBC, the New York Times, CNN, among many others.

Now that there is marriage equality across all 50 states, one of the questions I’ve been getting is: Should I open a business specializing in LGBTQ weddings?

Should You Specialize in the LGBTQ Niche?12 years ago, when marriage equality came to Massachusetts, the first state in the country, I opened a wedding planning business (14 Stories) doing just that, with an LGBTQ specialty. I opened the business to be an advocate for my clients and help them navigate a very traditional wedding industry where they might feel trapped in traditional roles, or worse – mistreated or rejected.

At that time, there were no other businesses in my market in Massachusetts with that specialty, so it was very easy for me to build a client base. Additionally, Massachusetts quickly became a destination for couples from other states and countries who could not legally marry in their home state. My wedding planning clientele was not just local couples, but also couples who sought Massachusetts (and later the rest of New England and New York) as their wedding destination. In that sense, it was almost easy money. I’m really proud of the work we’ve done with couples from almost every state and around the world.

Now that every state has marriage equality, specializing in same-sex weddings would be a risk for any business. Think about it: same-sex couples have a wide variety of purchasing criteria just like everybody else. They make their purchasing decisions based on creativity, personality fit, budget, style and a whole number of other factors that have nothing to do with whether or not you specialize in same-sex weddings.

Data tells us that the LGBTQ community is 5-7% of society. In order to make a successful living with an LGBTQ specialty, you have to attract the community, find ones who are engaged, have a wedding date which you have open, have the budget for your services, love your personality, respect your talent and a whole lot more. Having a niche is great, but with this specialty, you would be extremely niche-driven to the point where there just will not be enough demand to create a sustainable business. And at the end of the day, we have to make money. Continue reading